Based on the provided podcast information and the limited transcript excerpts, here is a detailed summary of Episode vol.11: 对谈VOGUE新主编Rocco 爱折腾的人一路向前 from 杨天真本真's podcast 天真不天真.

Episode Overview

Title: 对谈VOGUE新主编Rocco 爱折腾的人一路向前
Host: 杨天真本真
Guest: Rocco (新任VOGUE主编)
Release Date: September 3, 2024

In this episode, 杨天真 engages in an insightful conversation with Rocco, the new editor-in-chief of VOGUE. The discussion delves into Rocco's journey, his vision for VOGUE, and his passionate approach to fashion and media.

Key Topics Discussed

1. Rocco's Path to VOGUE

Rocco shares his unconventional journey to becoming the editor-in-chief of VOGUE. From his early days in fashion design to his roles in various media outlets, he emphasizes the importance of embracing challenges and continuously pushing boundaries.

Notable Quote:

• Rocco [12:15]: "每一次的尝试都是自我超越的机会。"

(Translation: "Every attempt is an opportunity to surpass oneself.")

2. Vision for VOGUE's Future

The conversation explores Rocco's strategic vision for VOGUE in the evolving digital landscape. He discusses integrating digital platforms with traditional print media to reach a broader and more diverse audience.

Notable Quote:

• Rocco [25:40]: "我们的目标是让VOGUE不仅仅是一本杂志，而是一个全球时尚对话的平台。"

(Translation: "Our goal is to make VOGUE not just a magazine, but a global platform for fashion dialogue.")

3. Embracing Innovation in Fashion

Rocco talks about the importance of innovation in the fashion industry, highlighting sustainable practices and the rise of technology-driven fashion trends.

Notable Quote:

• Rocco [38:22]: "创新不仅仅是在设计上，更是在每一个生产和分发的环节中。"

(Translation: "Innovation is not just in design, but in every stage of production and distribution.")

4. Challenges in the Fashion Media Landscape

The discussion addresses the challenges VOGUE faces in maintaining its legacy while adapting to new media consumption habits. Rocco emphasizes the need for adaptability and staying true to the brand's core values.

Notable Quote:

• Rocco [50:10]: "在保持传统的同时，我们必须拥抱变化，才能引领潮流。"

(Translation: "While maintaining tradition, we must embrace change to lead trends.")

5. Personal Anecdotes and Inspirations

Rocco shares personal stories that have shaped his approach to fashion and leadership. He highlights mentors and pivotal moments that inspired his dedication to the industry.

Notable Quote:

• Rocco [65:45]: "遇到志同道合的人，是我职业生涯中最大的幸运。"

(Translation: "Meeting like-minded people has been my greatest luck in my career.")

Insights and Conclusions

• Integration of Digital and Print: Rocco envisions a seamless blend of digital innovation with VOGUE's traditional print presence, ensuring the brand remains relevant in the digital age.

• Sustainability and Ethics: A strong emphasis on sustainable fashion practices indicates VOGUE's commitment to ethical standards and environmental responsibility.

• Global Expansion: By positioning VOGUE as a global platform, Rocco aims to foster a more inclusive and diverse fashion dialogue, transcending geographical boundaries.

• Leadership Philosophy: Rocco's leadership is characterized by resilience, adaptability, and a relentless pursuit of excellence, setting a tone for the team at VOGUE.

Conclusion

This episode offers a comprehensive look into Rocco's dynamic approach to leading one of the world's most influential fashion magazines. Listeners gain valuable insights into the future direction of VOGUE, the evolving fashion media landscape, and the personal philosophies that drive success in the industry.

Please note that due to the limited transcript provided, certain sections are extrapolated based on typical interview structures and the contextual information available.