Podcast Summary: 思維槓桿 – S5EP12
Title: 經營自媒體的這三年，我們是這樣活下來的
Hosts: 米克 x 麥可
Date: March 20, 2025
Episode Overview
In this episode, hosts 米克 and 麥可 reflect on their three-year journey managing and growing their self-media platform and podcast, "思維槓桿." They candidly share the struggles, pivots, learning moments, and mindsets that enabled them to sustain and adapt their project over the years. The discussion is casual yet introspective, making it relatable for anyone curious about building a passion project or side hustle into a sustainable endeavor.
Key Discussion Points & Insights
1. Initial Motivations and Expectations (02:15 – 08:30)
- Starting Point: The idea for the podcast began with a simple desire to "找出思維的支點，槓桿出更自由的人生," applying critical thinking to everyday topics.
- Low Expectations: Both hosts admit to not expecting much success in the beginning.
- Quote (米克, 03:08):
「我們一開始真的沒有想太多，就是單純想分享一些我們的觀察跟想法。」
2. Surviving the “No One Cares” Phase (08:31 – 16:40)
- Lonely Launch: Early days felt like talking into a void—minimal audience, little feedback.
- Importance of Consistency: Despite slow growth, sticking to a content schedule became their lifeline.
- Quote (麥可, 10:19):
「我們必須習慣沒有人聽，還是要做出內容。」 - They discuss the value of focusing on personal growth and improvement rather than obsessing over numbers.
3. Major Challenges and Setbacks (16:41 – 25:55)
- Burnout Moments: Both hosts recall times of severe exhaustion and doubts due to balancing the podcast with day jobs.
- Overcoming Creative Ruts: They experimented with themes, format changes, and occasionally took short breaks.
- Quote (米克, 19:28):
「有時候真的覺得做不下去了，但我們會互相拉一把。」 - Support System: Their partnership and audience encouragement played a big role in pushing through tough moments.
4. Learning New Skills & Iterating (25:56 – 33:40)
- Audio Production: Neither had experience initially, but they learned editing and sound design through online tutorials and trial/error.
- Audience Interaction: Gradually, engaging with listeners via IG (lyt_podcast) added motivation and fresh perspectives.
- Quote (麥可, 27:45):
「有聽眾跟我們討論節目的時候，那感覺真的不一樣，很有成就感。」
5. Redefining Success and Mindset Shifts (33:41 – 41:22)
- Beyond Numbers: They highlight shifting their mindsets from vanity metrics (listeners, followers) to valuing the depth of community and personal growth.
- Embracing Vulnerability: Sharing personal stories wasn’t always easy but helped connect more authentically with the audience.
- Quote (米克, 37:02):
「不只是訪問別人，也要勇敢講自己的故事。」
6. Practical Survival Strategies (41:23 – 50:40)
- Setting Realistic Goals: Tight but achievable deadlines reduced stress.
- Monetization Lessons: Sponsorship and cooperation inquiries came only after building a genuine body of work.
- Quote (麥可, 45:12):
「先把內容做好，合作自然會來。」
7. Advice to Aspiring Creators (50:41 – End)
- Start Simple: Don’t overthink gear or format in the beginning.
- Find Your “Why”: Staying connected to your passion helps weather low-motivation periods.
- Quote (米克, 52:38):
「一開始不用想太多，先做才知道會不會成功。」 - Resilience: The most underrated but vital asset is the willingness not to quit.
Notable Quotes & Moments
| Time | Speaker | Quote | |---------|---------|-----------------------------------------------------------------------| | 03:08 | 米克 | 「我們一開始真的沒有想太多，就是單純想分享一些我們的觀察跟想法。」 | | 10:19 | 麥可 | 「我們必須習慣沒有人聽，還是要做出內容。」 | | 19:28 | 米克 | 「有時候真的覺得做不下去了，但我們會互相拉一把。」 | | 27:45 | 麥可 | 「有聽眾跟我們討論節目的時候，那感覺真的不一樣，很有成就感。」 | | 37:02 | 米克 | 「不只是訪問別人，也要勇敢講自己的故事。」 | | 45:12 | 麥可 | 「先把內容做好，合作自然會來。」 | | 52:38 | 米克 | 「一開始不用想太多，先做才知道會不會成功。」 |
Summary Takeaways
- The three-year journey of「思維槓桿」was rough but rewarding, with many lessons in persistence, adaptability, and self-belief.
- Audience interaction and support became key motivators as the podcast grew.
- The hosts stress that meaningful projects require time, patience, and a willingness to embrace setbacks as part of growth.
This episode is both an honest look at the realities behind running a passion-driven self-media project and a source of encouragement for anyone on a similar path.