In this episode, we’re joined by Troy Lusk, the founder and booking agent behind Tour Peachy, a boutique agency that’s redefining what it means to stay independent in the live music world. Troy walks us through his journey from fan to agent—breaking into the business the hard way, learning by doing, and eventually launching his own agency with a clear vision: keep it small, stay hands-on, and take the kind of risks that build real careers.

Tour Peachy has grown steadily by focusing on meaningful relationships, artist-first decisions, and a roster that reflects not just taste, but trust. We talk about what it means to scale intentionally in an industry obsessed with numbers, how Troy navigates challenges with care and strategy, and why betting on the underdog often pays off. Whether you're in music or just chasing something on your own terms, this episode is packed with insight into how to build something real—and keep it that way.

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Troy Lusk from Tour Peachy