Why did you really start your business?

Most entrepreneurs answer with things like freedom, money, or being their own boss. But if you keep asking “why,” you’ll often discover something much deeper.

In this episode of the 10Fold Founders Podcast, Arthur Tew, Josh Staab, and Sydney Andress explore how faith-led entrepreneurs can build businesses that align with God’s calling—not just financial success.

You’ll learn why your personal mission should shape your business, how to uncover your deepest motivation using the “Five Whys,” and why designing your ideal day can completely change how you lead.

If your business feels successful on paper but disconnected from the life you hoped to build, this conversation is for you.

Key topics

The importance of aligning business with personal and spiritual goals
Using the 'Five Whys' to discover your core motivation
The 'Perfect Day' exercise to visualize your ideal life and business
The role of faith and God's guidance in entrepreneurial decision-making
How to evaluate if your business is moving towards your aspiration

Sound Bites

"Money is not the ultimate pursuit."
"Work on God's time, not your own."
"Look backwards to see God's will in your past."

Time stamps

(00:00) Are you building the business you set out to create?
(04:20) Why market fit and solving a problem aren't enough
(06:35) The Five Whys — digging to your real reason
(11:29) Revisiting your why as seasons change
(14:45) Defining your perfect day
(21:14) Benchmarking: is your business moving toward the aspiration?
(26:48) Sacred Pace and working on God's timing
(31:51) Closing recap and prayer