Podcast
123 Internet's AI & Digital Marketing PodCast
Hosted by 123 Internet, Scott Jones · ENGLISH
In these business focused podcasts hosted by Scott Jones, CEO of 123 Internet we share industry insights and advice in bitesize 2 minute sessions. Latest News & Advice/Education Surrounding AI, Digital Marketing, Creative, Web, SEO, Social Media & Much More! 100K+
75episodes
Episodes
Newest firstAll episodes
How to Optimise for Featured Snippets and Voice Search
May 30, 202500:01:55Tap to summarizeIf you’re looking to position your #content above the competition and take advantage of these opportunities, understanding how to optimise for #featuredsnippets and #voicesearch is essential. These two areas are interconnected, as #voiceassistants often pull their answers from featured #snippets.In this article, we’ll explore how to target both effectively, improve your #visibility, and ultimately drive more qualified traffic to your #website.Support the show
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How to Create Brand Narratives That Truly Resonate
May 28, 202500:01:47Tap to summarizeA compelling #brand #narrative is no longer a luxury—it is a necessity. Brands that successfully craft and #communicate powerful stories foster #emotional #connections, build long-term #loyalty, and ultimately drive #growth. But creating a #brandnarrative that truly resonates is far more complex than writing a catchy #slogan or posting a feel-good origin #story. It requires #strategic #thought, #consistency, #emotional #insight, and an understanding of your #audience’s values, hopes, and aspirations.This article will explore what makes #brandnarratives powerful, how to develop one that stands out in a saturated market, and the elements necessary to ensure your story doesn’t just get heard—but felt.Support the show
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How to Craft a Homepage That Instantly Engages Visitors
May 26, 202500:01:42Tap to summarizeYour #website’s #homepage is its front door — the digital handshake that introduces your brand, communicates your purpose, and guides visitors to take action. In today’s attention-starved world, you have mere seconds to capture a user’s interest before they click away. A homepage that fails to make an impact can cost you potential customers, while one that’s thoughtfully crafted can serve as a powerful #conversion tool.In this #guide, we explore what it takes to craft a homepage that hooks visitors from the first glance and keeps them #engaged, encouraging #exploration, #interaction, and ultimately, #conversions.Support the show
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The Ethics of AI in Marketing: What Brands Must Consider
May 23, 202500:01:52Tap to summarize#Brands must now navigate a delicate balance between #innovation and #integrity. While #AI offers the promise of enhanced engagement and efficiency, its deployment can also risk consumer #trust, compromise #privacy, reinforce #bias, and even cross #legal and #moral boundaries.In this article, we explore the key #ethical considerations of AI in #marketing and examine how #businesses can ensure their use of this powerful technology remains #responsible, #transparent, and #humancentric.Support the show
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The 10 Most Overlooked SEO Mistakes and How to Fix Them
May 22, 202500:01:50Tap to summarizeWhile many businesses invest heavily in #SEO, a surprising number of #websites still suffer from fundamental errors—some technical, others strategic—that silently sabotage their #rankings and traffic. These issues often go unnoticed because they are not obvious, and they don’t always trigger major red flags until #performance begins to stagnate or decline.In this article, we delve into the most overlooked SEO mistakes—those seemingly minor missteps that collectively erode your site’s potential—and offer #practical #guidance on how to correct them. Whether you're an in-house #marketer, a #freelance SEO #consultant, or a #businessowner managing your own #digital presence, recognising and addressing these issues can have a #transformative impact on your SEO outcomes.Support the show
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The Psychology Behind Viral Social Media Content
May 22, 202500:01:37Tap to summarizeWhether it’s a catchy #meme, a tear-jerking #video, or a clever tweet, #viralcontent captures attention, sparks conversations, and spreads across platforms at lightning speed.But what exactly makes #content go #viral? Is it pure luck, or is there a deeper psychological formula at play?Support the show
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Essential Metrics Every Digital Marketer Should Track
May 22, 202500:01:26Tap to summarizeWhether you're launching a #paid #advertising #campaign, building #brandawareness through content, or engaging your audience on #socialmedia, #metrics are the lifeblood of effective #strategy. They not only reveal what’s working but also pinpoint areas for optimisation and #growth.In this comprehensive guide, we’ll explore the essential metrics every #digitalmarketer should track—across #web, #content, #SEO, #email, #paidmedia, and #social platforms—to drive performance, maximise #ROI, and make informed decisions.Support the show
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Building an SEO Content Strategy That Dominates SERPs
May 22, 202500:01:43Tap to summarizeBusinesses can no longer afford to treat #searchengineoptimisation (#SEO) as an afterthought. Ranking at the top of #searchengine results pages (#SERPs) isn’t just about prestige—it’s about #visibility, #traffic, #trust, and ultimately, #conversions. The battle for these coveted top spots is won through meticulous planning, consistent execution, and most importantly, a robust SEO #contentstrategy.In this article, we’ll explore how to build a high-impact #SEOcontentstrategy from the ground up—one that is not only designed to rank but to dominate SERPs in your niche or industry. We’ll unpack everything from #research and planning to #implementation, #measurement, and #adaptation.Support the show
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From Algorithms to Audience: Navigating the AI and SEO Landscape
May 12, 202500:01:42Tap to summarizeIn the rapidly evolving #digital landscape, the integration of #artificialintelligence and #searchengineoptimisation has become indispensable for businesses seeking to establish a robust #onlinepresence. With the advent of #AItechnologies, #SEOstrategies have been revolutionised, offering unprecedented opportunities for businesses to connect with their target audience effectively.At the forefront of this #transformation is 123 Internet, renowned for its award-winning, AI-led approach to digital marketing.This comprehensive guide aims to delineate the intricate relationship between #AI and #SEO and provide actionable insights for businesses looking to harness these technologies to enhance their #digitalmarketing efforts. As we delve into the nuances of AI-driven SEO, we'll explore the #benefits, #challenges, and #bestpractices that can lead to sustainable digital success.Support the show
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The Ultimate Guide to Effective Business Social Media Posts
May 12, 202500:01:37Tap to summarize#SocialMedia isn’t just an optional #marketing channel—it’s an essential component of a business’s #brand presence and customer #engagement #strategy.Whether you’re running a start-up or managing the #communications of a multinational corporation, your #social #media posts play a pivotal role in shaping how your #business is perceived, who discovers you, and how effectively you can convert #followers into loyal customers.Support the show
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