This week, we welcome back Dean Biscan to talk about a powerful opportunity many apparel decorators and promo shops are overlooking: employee appreciation and retention programs. While your customers are struggling to retain good people, there’s a real opportunity for you to step in as a strategic partner rather than just another vendor. Dean shares why this is becoming a major focus for businesses right now and how shops can position branded merchandise as more than just swag. We break down how to turn appreciation into a meaningful experience, build programs that drive real results for your clients, and show how this approach can open new revenue streams with customers you already have. If you’re looking for a simple, high-value way to stand out in your market, strengthen client relationships, and grow your business without adding new equipment, this conversation will give you a clear path forward.

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Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you.

The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on.

Explore the experience and sign up for a free clarity call –> OSG.link/Builder

News

If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/Ilg-fTm8RW8

Dad Joke

Terry: Did you know you can actually major in Dad Jokes at college?

Yeah, you can get a Bachelor’s Degree in Sigh-cology.

Employee Appreciation

Aaron: You were on recently, just give us a recap of what you’re doing right now in the industry.

Terry: Employee Appreciation and Retention… give us the “Why?” from the standpoint of your customers.

Aaron: So what we’re talking about here is how a decorator can help other businesses with their Employee Appreciation and Retention

Terry: Why should apparel and promo shops be talking about employee retention and appreciation with their clients right now as a sales tool?

Aaron: How can shops position branded merchandise as a strategic retention tool instead of just another swag order?

Terry: How can appreciation programs become a true differentiator for shops in their local market?

Aaron: How do you position yourself as a partner versus just another vendor?

Terry: Give us some specific examples of decorated items you would use in a program like this.

The Secret Sauce

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/qTUv6QppU5Q

OTHER EVENTS

Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.
Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group.
Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026
The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
Demystifying Next Level Digitizing Online Training from Erich Campbell
Understanding Emblems: Learn from Erich Campbell about digitizing for patches.
DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% Off
DTFUniversity.com: The industry’s DTF education source in partnership with APAS and DTF Superstore

Trade Shows

Impressions Atlantic City, NJ – March 26-28, 2026
DAX Dayton, OH – April 24-25, 2026
DAX Chicago, IL – May 15-16, 2026
DAX Tampa, FL – May 29-30, 2026
DAX Nashville, TN – June 19-20, 2026
ASI Show Chicago, IL – July 21-23, 2026
DAX Twin Cities, MN – August 7-8, 2026
Graphics Pro Expo, Long Beach, CA – August 13-15, 2026
Graphics Pro Expo, Cleveland, ...

Employee Appreciation That Sells: Turn Retention Into Revenue