In this episode of The 2 Regular Guys, we welcome Jason Nokes of PromoPulse to talk about automated marketing and why consistency is the real secret to growth in the promotional products and decorated apparel space. With more than 30 years in promo tech and six years focused specifically on automation tools for distributors, Jason shares what marketing really means for small shops, why having a plan matters even if you just want to maintain momentum, and simple ways you can start automating your outreach today to stay top of mind without adding more to your plate.

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News

If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/HTS6zdDBFPc

Dad Joke

Terry: This morning, Siri said, “Don’t call me Shirley.”

Last night I accidentally left my phone on Airplane mode.

Consistent Marketing

Aaron: Jason, we met during the Branded Merch Network’s Automate & Elevate event that was hosted here on the 2 Regular Guys platform. Tell us a little about your background and your journey in the industry.

Terry: Marketing can mean a lot of things to a small business. What’s your definition as it applies to garment and product decorators?

Aaron: Talk to us about the importance of a good marketing plan when it comes to growing your business, and even in maintaining the status quo.

Terry: Most shop owners are busy producing. Why does marketing tend to be the first thing that gets dropped, and what does that cost them long term?

Aaron: When you say automated marketing, what does that look like in plain English? What’s happening behind the scenes?

Terry: Some shop owners worry automation feels impersonal. How do you keep it authentic?

Aaron: Here on 2RG, we like to share real-world examples. What are some ideas our listeners can use right now to automate their marketing?

Terry: (If extra Q is needed – If our listeners changed just one marketing habit starting tomorrow, what would you recommend?) Jason, how can our listeners reach out to you?

The Secret Sauce

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/zg26LgfmYM8

OTHER EVENTS

Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.
Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group.
Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026
The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
Demystifying Next Level Digitizing Online Training from Erich Campbell
Understanding Emblems: Learn from Erich Campbell about digitizing for patches.
DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% Off
DTFUniversity.com: The industry’s DTF education source in partnership with APAS and DTF Superstore

Trade Shows

DAX Kansas City, MO – February 20-21, 2026
ASI Show Forth Worth, TX – March 9-11, 2026
~~Graphics Pro Expo, Irving, TX – March 12-14, 2026~~ CANCELLED
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DAX Dayton, OH – April 24-25, 2026
DAX Chicago, IL – May 15-16, 2026
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ASI Show Chicago, IL – July 21-23, 2026
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How to Create Consistent Marketing Without Hiring a Team