This week on the 2 Regular Guys Podcast, Terry turns the tables and interviews Aaron about how decorators can stop spinning their wheels and start building a business that actually works for them, not the other way around. Whether you’re just starting out or feeling stuck in survival mode, you’ll walk away with clear, actionable ways to gain control of your time, money, and direction. Aaron breaks down the five foundational areas every business owner will get tremendous value by focusing on, how to avoid common planning mistakes, and why even 30 minutes of intentional strategy can transform your entire shop. No fluff, just real talk and proven tools to help you create a business you’ll love showing up for every day.

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News

If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/rBy9HL5PzOU

Dad Joke

Terry: I told the nurse I was bitten by a wolf, and she said, “Where?”

Aaron: Where?

No, a regular wolf.

Business Planning

You and I are both a little obsessive about planning, but in your business, you have seemed to really take the charge of encouraging people to a whole new level. Tell us about that.

We hear a lot about hustle and scale, but you teach something different.

What are some of the common misconceptions around business planning, and what are the signs a decorator is just winging it?

What would you say to the decorator who’s afraid that writing a business plan will lock them into something rigid?

How does mindset play a role in this kind of planning? Isn’t a plan just about goals and numbers?

What are some key areas a business owner might want to focus on in their plans?

Let’s talk time — how much time does someone need to invest to start seeing results from a real business plan?

What kind of changes do they usually see after they go through your planning process?

If someone’s listening right now and wants to get started — what’s the first step they can take today?

Business By Design: How to Create a Business Plan You’ll Actually Use

The Secret Sauce

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/DPGpzQS3214

OTHER EVENTS

Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.
Rising Tide Talks! – Wednesdays at 5 PM Central Time and then available to watch any time.
Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group.
Complete Screen Printing Business Course with Atlas Screen Supply in Chicago June 7-8.
Complete Screen Printing Business Course with Workhorse Products in Phoenix, AZ, TBD
The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
Demystifying Next Level Digitizing Online Training from Erich Campbell
Understanding Emblems Learn from Erich Campbell about digitizing for patches.

Trade Shows

DAX Twin Cities Hilton Doubletree, Bloomington, MN – August 1-2, 2025
- Fast Track Your Success: Halve The Time to Achieve Your Goals – Friday, Aug 01, 2025 at 2 p.m. – 3:15 p.m.
- How To Master Pricing: Pricing For Profit – Saturday, Aug 02, 2025 at 12:30 p.m. – 1:45 p.m.
Graphics Pro Expo Long Beach, CA – August 21-23, 2025
Graphics Pro Meadowlands, NJ – September 12-13, 2025

Planning for a Business You’ll Love Running