This week, it’s just the guys and producer Erich Campbell tackling a problem we’re seeing way too often. Shop owners investing lots of money into equipment and then asking the most important question after the fact… what should I charge? If you’ve ever struggled with pricing, felt unsure about your numbers, or found yourself looking at competitors and guessing, this episode is for you. We break down what “value” really means in your business and why pricing based on cost alone keeps so many decorators stuck. You’ll hear how to move beyond features and start understanding the real value your customers are buying, including the emotional side that often drives purchasing decisions. We’ll also talk about why competing on price is a race to the bottom, how to uncover what your ideal customers are actually willing to pay, and how to communicate your value so your pricing feels justified instead of questioned. If you want to stop second-guessing your pricing and start building a business that actually supports your goals, this conversation will give you the foundation to do it right.

The Business Builder Accelerator helps you create a foundation that finally feels clear, aligned, and built for the way YOU work.

Your business doesn’t need more tasks. It needs clarity, alignment, and a structure that supports you.

The Business Builder Accelerator is a guided 12-week experience that helps you uncover what actually matters, make confident decisions, and build a foundation you can grow on.

Explore the experience and sign up for a free clarity call –> OSG.link/Builder

News

If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/4bxHtN7gxBU

Dad Joke

Aaron: Mary ran to Peter and said, “Jesus has risen!” Peter said, “No way!” Mary smiled and said, “Yahweh.”

Pricing Without the Guess Work

Aaron: As we were putting this show together and deciding what to talk about, I actually had 3 requests through SuperGamut from new customers asking what they should charge. They just spent a decent amount of money and had no pricing strategy other than to copy what we told them.

And I get it. Pricing feels like one of those things you’ll figure out once you get going. We just want people to have an understanding of what pricing is really all about, so you can think differently about the way you price your products. We have seen way too many good people create an expensive job for themselves because of their pricing strategy, or lack thereof.

This isn’t about formulas. This isn’t about copying your competitor’s price sheet. This is about understanding the value you actually bring to the table, who you’re best suited to serve, and how to turn that into pricing that’s both profitable and sustainable.

If you get pricing right, everything else in your business gets easier. If you get it wrong… you stay busy, stressed, and stuck.

So we’re going to break this into two parts. First, what value really means in your business. And then, how to translate that into pricing that actually works.

And of course, we’ve got Erich Campbell here with us today to help us make sure we don’t leave embroidery behind.

When you think about pricing, what does ‘value’ actually mean in your business?

How do you measure the value your product delivers to customers beyond just features?

Who should you NOT be pricing for?

How do you uncover the emotional value—not just functional value—of what you sell?

The Secret Sauce

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/qTUv6QppU5Q

OTHER EVENTS

Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.
Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group.
Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026
The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
Demystifying Next Level Digitizing Online Training from Erich Campbell
Understanding Emblems: Learn from Erich Campbell about digitizing for patches.
DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% Off
DTFUniversity.com: The industry’s DTF education source in partnership with APAS and DTF Superstore

Trade Shows

DAX Dayton, OH – April 24-25, 2026

Pricing Without Guesswork: How to Charge What You’re Worth