Sustainability is everywhere right now, but for most apparel decorators and promo professionals, the big question is simple: what actually matters, and how do you turn it into something that grows your business? This week, we’re joined by Jay Busselle and the media partners behind the 2026 Sustainable Merch Summit to break it all down. We talk about what people are really trying to figure out when it comes to sustainable merch, when sustainability becomes more than just a good idea, and how to separate meaningful action from marketing noise. If you’ve ever felt overwhelmed by certifications, skeptical of sustainability claims, or unsure how this fits into your business strategy, this conversation will help bring clarity. Plus, we’ll share what makes this Summit different and why it’s built to deliver real-world value you can actually use.

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News

If you have anything newsworthy you would like us to share, please email details to info@2regularguys.com. Use the subject line “Weekly News.”

https://youtu.be/FQXt-o2mz-g

Dad Joke

Terry: I always keep my guitar in my car now

It’s good for traffic jams

The Sustainable Merch Summit 2026

Aaron: Welcome to all of you. Jay, let’s start with what and when for this event.

Terry: What are people actually trying to figure out when it comes to sustainable merch right now?

For all three of us – this helps ground the conversation in real audience questions and sets up why this Summit exists in the first place.

Aaron: At what point does sustainability move from a “nice idea” to a real growth strategy?

For all three of us – Connects directly to business impact and opens the door to real examples from across the industry.

Terry: A lot of sustainability messaging still feels like marketing. How can brands communicate sustainability in a way that actually builds trust instead of triggering skepticism?
For Theresa – reinforce the pillar: proof over promises. Helps differentiate good vs lazy messaging

Aaron: Certifications, materials, and claims can get confusing fast. How should people think about what actually matters vs what’s just noise?

For Cassie– Supports the goal of simplifying the conversation and reinforcing clarity over claims.

Terry: What makes the Sustainable Merch Summit different from other industry events or conversations happening right now?

For all three of us – Gives us a chance to clearly position the event and invite people into the experience. Reinforces the collaborative nature of the Summit and the value of diverse, real-world perspectives.

Aaron: Jay, where can people get more info, see the panelists, and register?

The Secret Sauce

We serve up bite-sized tips for our #regulators to instantly spice up their decorated apparel business. Just like the perfect wing sauce, these quick tips can transform your business experience, adding flavor and depth to your operations. Each video in this playlist is a nugget of wisdom, carefully selected for its potential to bring immediate value to your work. So, whether you’re a seasoned pro or just getting started in the decorated apparel industry, dip into our ‘Secret Sauce’ for insights that can help you soar.

https://youtu.be/sn-FUP-t1KU

OTHER EVENTS

Small Business Saturdays – Saturdays at Noon Central Time and then available to watch any time.
Master of Success Inner Circle – Bi-weekly Mastermind Groups with accountability, support, and a built-in support group.
Complete Screen Printing Business Course with Atlas Screen Supply in Chicago, March 21-22, 2026
The Take-up with Erich Campbell – Fridays at 2:30 Mountain Time
Demystifying Next Level Digitizing Online Training from Erich Campbell
Understanding Emblems: Learn from Erich Campbell about digitizing for patches.
DTF Transfer from TransferDepot.com: Use code AMONTGO2025 for 10% Off
DTFUniversity.com: The industry’s DTF education source in partnership with APAS and DTF Superstore

Trade Shows

DAX Dayton, OH – April 24-25, 2026
DAX Chicago, IL – May 15-16, 2026
DAX Tampa, FL – May 29-30, 2026
DAX Nashville, TN – June 19-20, 2026

Turning Sustainability Into Real Business Growth: The Sustainable Merch Summit 2026