Transcript
Debra Roberts (0:00)
Debra It's Debra Roberts here to bring you another weekly episode of Bad Rap the Case Against Diddy. Remember, you can catch new episodes a day early if you follow Bad Rap the Case Against Diddy on Apple Podcasts, Spotify, Amazon Music, or wherever you listen to podcasts. And now, here's our next episode. This episode is brought to you by Lifelock. It's tax season and we're all a bit tired of numbers, but here's one you need to hear. $16.5 billion. That's how much the IRS flagged for possible identity fraud last year. Now here's a good number. 100 million. That's how many data points LifeLock monitors every second. If your identity is stolen, they'll fix it.
Brian Buckmire (0:44)
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Debra Roberts (0:45)
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Brian Buckmire (0:51)
A warning. This episode includes discussion of sexual violence and abuse, so please take care when listening in 2006, more than a dozen people sat around a long conference table scattered with water bottles and shiny folders emblazoned with a Bad Boy logo. This was the era of flip phones and DVDs, so people glanced at paper handouts inside their folders as they scribbled down notes in actual notebooks. Sean Diddy Combs had gathered everyone to tell them about a new artist he'd signed to his Bad Boy Records label. Diddy was in the middle of a successful run with Danity Kane on his MTV show Making the Band, and he was getting ready to release the debut album of Atlanta rapper Young Jock. But Diddy wasn't happy with the label's recent performance. He said publicly that he was trying to get things back on track. So now he had another up and coming artist he wanted everyone in the room to meet. Cassie Ventura that day. She wore her long dark hair tucked behind her ears and big gold hoop earrings. She dressed casually with little to no makeup. Combs was in his late 30s. He sat at the head of the conference table while 19 year old Cassie was at the other end. She was there with the producer she'd been working with. They'd release a song you've probably heard of called Me and you'd probably to this day, Me and you is the track Cassie is best known for, a song that would go on to peak at number three on the Billboard Hot 100, a song that stayed on the charts for about six months. In other words, back in 2006, Cassie's song was one of the country's most popular singles.
Debra Roberts (2:42)
It's an infectious song. It has a weird Creepy vibe, but at the same time, it's like fun to sing along to. And it's just simple for me.
Brian Buckmire (2:52)
This song brings back memories of being 18 years old and driving around with my friends in my mom's car. It was the kind of song where if you heard it on the radio, you tell your friends, yo, turn that up. It was this song that caught Diddy's attention. He told everyone gathered at the conference table that the song had been haunting him in nightclubs and that he thought Cassie had a personality that, quote, the whole world could fall in love with. Before Bad Boy released a remix, me and you was already an underground hit. Even without the backing of a big record label, Cassie Ventura had built up a fan base, DIY style. The secret ingredient was early social media. Remember MySpace? MySpace was only about three years old at the time. It was the beginning of social media for millennials like me who grew up in the 90s and early 2000s. My profile had posts about soccer players I liked, like Ronaldinho, Zizou and Henry, and some of my favorite music. I probably posted a picture of me working my after school retail job at Hollister. I hope to God that picture doesn't still exist today. It's pretty common for artists and influencers to get famous off of social media alone. But when Cassie was starting out, it was pretty new to release music without a label, to build connections directly with fans without going through a gatekeeper. Here's Cassie and the producer she'd been working with named Ryan Leslie, talking about this in a video blog.
