Podcast
30 Minutes to President's Club | No-Nonsense Sales
Hosted by Armand Farrokh & Nick Cegelski · EN
The #1 sales podcast in the world, fueled by hyper-actionable sales tactics from the top 1% sellers at companies like Salesforce, Gong, Outreach, Slack, LinkedIn, Keller Williams, Northwestern Mutual.
30 Minutes to President's Club cuts all the BS, fluffy mindset stories, and sales academia to give you the most actionable sales tactics that get you to President's Club. Every episode is a supercharged 30 minutes where you'll hear step-by-step breakdowns in every key dimension of sales, including:
Prospecting: How to open conversations to triple your pipeline
Discovery: How to ask questions that uncover massive pain
Process: How to get big contracts over the line
Leadership: How to hire and train world class teams.
Your founding hosts are Nick Cegelski (3x top enterprise seller) and Armand Farrokh (VP of Sales at 29, ex-Pave, ex-Carta) joined by co-host Mark Kosoglow (CRO @ Catalyst, ex-Outreach).
Whether you're a seller listening to the (SELL) show or leader tuning into the (LEAD) show…
Get ready, you're going to President's Club.
41episodes
Episodes
Newest firstAll episodes
#583 - The 7 Deadly Sales Negotiation Sins | 30MPC Hall of Fame
3d ago00:26:09Tap to summarize🛒 Todd’s Negotiation Course: https://hubs.li/Q04k0BGj0 THE 7 DEADLY NEGOTIATION SINS: ⏳ Hiding the price. Delaying the price discussion kills trust. Set clear expectations early 🏎️ Discounts speed things up. They actually stall deals by signaling hidden flexibility. 🎁 Giving away freebies. Every unearned concession screams your price is fake. Always get something in return. 🗣️ Buying case studies. Never trade a discount for advocacy. Earn the case study through actual customer success. 📅 False certainty on "hold pricing". Use your negotiation levers to drive the timeline and reinforce value. 🏈 Pitching value at the goal line. If you're still re-selling the value of your product during the negotiation phase, you're too late. ⚓ Anchoring high. Anchor to the truth. If the truth won't sell it, don't sell it. - - You're one step closer to President's Club! 🏋 30MPC Training: 30mpc.com/training 🛠 Weekly Tactical Breakdowns: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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#582 - The Secret To Make Prospects Negotiate Against Themselves
5d ago00:33:33Tap to summarizeWe've all watched massive deals shrink when buyers chip away at your pricing. Todd Caponi live role plays negotiation tactics with Armand Farrokh to give no more than a 15% discount. In this episode, Todd Caponi breaks down: 🛑 Buyers respect through leveraging your “willingness to walk away” 🛡️ Defending your pricing structure without hurting trust 🎯 Proving you’re already the winning vendor of choice -- 📈 [NEW] Negotiation Course: https://hubs.li/Q04ltNT30🗣️ 5 Negotiation Talk Tracks: https://hubs.li/Q04ltBCK0🛠️ Weekly Newsletter: https://hubs.li/Q02NJQ8p0📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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#581 - The Negotiation Playbook | 30MPC Hall of Fame
1w ago00:25:18Tap to summarize🛒Pre-Order Todd’s Negotiation Course: https://hubs.li/Q04k0BGj0 Actionable Takeaways: 🤐 Context, price, shut up. Explain the mechanics, drop the number, and let them fill the silence. 👑 Lock down power. Don't talk numbers until you confirm they have the juice to actually sign. 🛑 Flinch & Trade. Act surprised at discount asks and never concede without a "give for get." - - You're one step closer to President's Club! 🏋 30MPC Training: 30mpc.com/training 🛠 Weekly Tactical Breakdowns: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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#580 - How To Become Dangerously Good At Negotiation
2w ago00:37:04Tap to summarizeWe've all watched a massive deal slip away because a buyer played games. Nick Cegelski interviews Armand Farrokh and drops his playbook to help you negotiate better terms. In this episode, Arman Farrokh breaks down his exact playbook, including: 🎯 Forcing a strict cost for every concession to kill endless buyer requests 🛡️ Executing a “fake walkaway” when a prospect demands an absurd 70% discount 🔥 Dialing in a high intent, low attachment mindset to control the entire deal -- You're one step closer to Club! Grab these resources to help you get there: 📈 [NEW] Negotiation Course: https://hubs.li/Q04jpPSm0 🛠 Weekly Tactical Breakdowns: https://hubs.li/Q02NJQ8p0📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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#579 - Removing the friction from your sales cycle | Todd Caponi | 30MPC Hall of Fame
2w ago00:26:33Tap to summarize🛒Pre-Order Todd’s Negotiation Course: https://hubs.li/Q04k0BGj0 In this episode, you can takeaway: 🎯 Acknowledging your competitors’ strengths + highlight where your features match needs 🤖 Getting price out early, and use it to disqualify 👔 Keep negotiation simple by anchoring pricing and trading value for dollars - - You're one step closer to President's Club! 📈 Negotiation Course: https://hubs.li/Q04k0BGj0 🏋 30MPC Training: 30mpc.com/training 🛠 Cold Email Data Report: https://hubs.li/Q04j3GHJ0 🛠 Weekly Tactical Breakdowns: https://hubs.li/Q02NJQ8p0📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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#578 - Watch Me Cold Call For A Product I’ve Never Sold
3w ago00:18:59Tap to summarizeGetting hung up on by any leader hurts, but it's the grind. Jason Bay flips the script and shows you how to bounce back and book meetings. In this episode you’ll learn: 🎯 How to force a 20% conversion rate and lock high-ICP meetings on the books. 🤖 How to maintain high intent when buyers scramble your pitch 👔 Why analyzing 85 million cold emails will entirely transform your outbound strategy. – You're one step closer to President's Club! 🏋 30MPC Training: 30mpc.com/training 📞 Buy 5000 TitanX Credits Get 5000 Free (Mention "30MPC"): https://titanx.io?fpr=30mpc 📈 Cold Calling Course: https://hubs.li/Q04jpPSm0 🛠 Weekly Tactical Breakdowns: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
Transcribe →How to Win Deals Without Discounting Away Your Commission
3w ago00:16:54Tap to summarizeTodd Caponi’s Four Levers Negotiating™ Course is now available for pre-order (early bird pricing until June 22): https://hubs.li/Q04jryL50 And to celebrate, we’re sharing four weeks of free content drops, new resources, and tactical sessions to help you on your sales negotiation journey. Folks, we’re pumped for this one. Here's what to expect: Four Levers Negotiating Course: https://hubs.li/Q04jryL50 5 Negotiation Scripts To Handle Any Pricing Objection: https://hubs.li/Q04jrz6G0 Live Masterclass with Todd Caponi: https://hubs.li/Q04jrzrd0 - - You're one step closer to President's Club! 🏋 30MPC Training: 30mpc.com/training ⏪ YouTube Classic with Todd: https://youtu.be/XvuWnvR0Mpc 🛠 Weekly Tactical Breakdowns: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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#577 - Why Your AI Cold Emails Are Failing (And How to Fix Them) | Jason Bay
3w ago00:46:30Tap to summarizeYour cold outreach reply rates are completely flatlining because of AI slop. In this episode, Jason Bay breaks down how to: 🎯 Flip your sales funnel into a "martini glass" to go deep on fewer accounts. 🤖 Break through the AI noise by prioritizing messaging precision over mindless volume. 👔 Disqualify 90% of your weak pipeline so you only target high-intent prospects. - - You're one step closer to President's Club! 🏋 30MPC Training: 30mpc.com/training 📈 Cold Email Course: https://hubs.li/Q04j3r9V0 🛠 Cold Email Data Report: https://hubs.li/Q04j3GHJ0 🛠 Weekly Tactical Breakdowns: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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#576 (Trailer) - I Ranked 5 Cold Emails And Rewrote The Best One
4w ago00:01:28Tap to summarizeFull episode here Most reps fire off bloated cold emails that bury the lead and pitch features instead of attacking real business problems. In this episode, Jason Bay breaks down: 👔 Shrunk intros and hyper-targeted problem statements that expose competitor flaws. 🎯 Differentiated, "no-brainer" offers that flip a mediocre touchpoint into an undeniable booked meeting. 🤖 Lean, problem-centric formatting optimized for mobile feeds to force buyer action. - - You're one step closer to President's Club! Grab these resources to help you get there: 🏋 30MPC Training: 30mpc.com/training 📈 Cold Email Course with Jason Bay: https://www.30mpc.com/course/cold-email-course ⏪ Cold Email Masterclass Replay: https://youtu.be/JX1UNIJwcCY 🛠 Weekly Tactical Breakdowns: https://hubs.li/Q02NJQ8p0 📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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#575 - How Parallel Dialing Makes You Better at Cold Calling | Suji Goetzke
May 2100:32:12Tap to summarizeStop burning your territory by blindly calling massive lists of leads. In this episode, Suji breaks down their exact playbook, including: 🎯 Forcing your focus into tight, 100-person lists built around clear pain points 🤖 Scrambling for fast research in under 30 seconds using past notes, LinkedIn, and AI 🛡️ Flipping the 18 most common objections using simple talk tracks pulled from 300M calls You're one step closer to President's Club! Grab these resources to help you get there: 🏋 30MPC Training: 30mpc.com/training 📈 Cold Calling Course: https://hubs.li/Q04hn70x0 🛠 Grab the 18-Objection Guide (Built with Gong): https://hubs.li/Q04hn3Ks0 🛠 Weekly Tactical Breakdowns: https://hubs.li/Q02NJQ8p0📚 Things you can steal and use today: https://linktr.ee/30mpc_youtube
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