What if one of the most overlooked business strategies could unlock high-value partnerships, accelerate growth, and put your brand directly in front of decision-makers—all in just a few days?

In this episode of the 365 Driven Podcast, host Tony Whatley sits down with trade show expert Jennifer Hoff to pull back the curtain on the powerful—and often misunderstood—business of trade shows and conventions.

Together, they explore how these large-scale events quietly drive billions in economic impact while creating unmatched opportunities for networking, deal-making, and brand positioning. Jennifer shares her journey from unexpectedly "falling into" the industry to becoming a leader responsible for launching and managing major events, offering listeners a rare insider perspective on what actually goes into producing successful trade shows.

Business owners will gain practical insights into how exhibiting or attending the right event can deliver both tangible and intangible ROI—from closing deals to building long-term relationships that fuel sustained growth. The conversation also dives into how trade shows are evolving in the age of AI, why face-to-face connection is becoming more valuable than ever, and how even small businesses can compete and stand out on the show floor.

Whether you are considering your first trade show or looking to maximize results from future events, this episode delivers actionable strategies, real-world examples, and a fresh perspective on leveraging live experiences as a powerful business growth tool.

Key highlights:

Trade shows are a multi-billion dollar industry driving real business and economic impact.
In-person connection is more valuable than ever in today's digital world.
ROI comes from both sales and long-term relationships.
Focus on providing value, not just self-promotion.
Events create massive efficiency by bringing entire industries together.
The future is interactive, experience-driven events.

Get your tickets and learn more about the High Performance Expo at thehpx.com and secure your spot today.

Connect with Jennifer Hoff:

LinkedIn: Jennifer Hoff

Connect with Tony Whatley:

Website: 365driven.com
Instagram: @365driven
Facebook: 365 Driven

The Trade Show Business - with Jennifer Hoff - EP 427