Podcast
43% and Rising
Hosted by EARNEST · EN
43% of CMOs today are women. Which sounds great, until you consider that women currently make up 61% of today’s marketing industry.
In 43% and Rising, you’ll hear from the women who have broken through to reach the top. Let their first-hand insights inspire you to move up in your career and bring our industry closer to equal representation
43% and Rising is brought to you by Earnest – the award-winning agency chasing the humdrum out of B2B marketing in London and New York.
If you have a question, or would like to join us on the pod, you can reach us on Twitter and LinkedIn @earnestagency, or at earnest-agency.com – we’d love to hear from you.
10episodes
Episodes
Newest firstAll episodes
Shane Redding – Building a successful squiggly career
Aug 20, 202400:53:04Tap to summarizeHow do you build a successful ‘squiggly’ career? Shane Redding, B2B Digital, Data, and Marketing Consultant at Think Direct, and Strategy Expert at Propolis, sped through the ranks to become a board director at age 28, before founding her own consulting business. She talks with us about the importance of developing a strong sense of self, finding what makes you happy, and recognising when an opportunity isn’t right for you. Shane is a big believer in adopting a growth mindset, saying yes to opportunities that might feel intimidating, and embracing a squiggly career path. …………. Find out more about Shane: https://www.linkedin.com/in/shaneredding/ And her business: http://www.thinkdirect.biz/
Transcribe →Helen Banyard – Dopamine working
Aug 13, 202400:53:10Tap to summarizeHow do you put the ‘good’ back into marketing? Helen Banyard, Co-Founder of the Good Stuff Group, founded her consultancy business to put the good back into brand and marketing. She talks with us about why you don’t need a traditional career path to succeed, and how marketing needs to move beyond rigid job titles. Our highlight: Helen talking to us about "Dopamine working" – actively making work enjoyable – and her ‘how to’ tips for this. ……….. Find out more about Helen: https://www.linkedin.com/in/hbanyard/ And her business: https://www.thegoodstuffgroup.co.uk/
Transcribe →Jo Rogers – Breaking toxic agency cultures
Aug 6, 202401:01:27Tap to summarizeHow do you take action against toxic personalities? Jo Rogers, Founder of Client Success Matters, stepped away from agency life to found a consultancy that’s transforming client services teams to help agencies grow. She talks with us about why CS teams, largely led by women, go undervalued, and why agencies need to take action against toxic work cultures to retain their best female talent. Jo believes that the future is bright for agencies – we’ve just got to create the right conditions for success. ……… Find out more about Jo: https://www.linkedin.com/in/jorogers-marketing-consultant/ And her business: https://www.clientsuccessmatters.co.uk/ Listen to her podcast: https://www.clientsuccessmatters.co.uk/podcast
Transcribe →Christine Olivas – Finding your freedom at work
Jul 30, 202400:51:45Tap to summarizeHow do you find what you’re best at, and enjoy it too? Christine Olivas is the CEO and Founder of No Single Individual – a freelance agency like you’ve never seen before, combining the freedom of freelancing with the support of a team environment. She talks with us about the future of work, the cultural shifts between freelance and full-time working, and how to create safer spaces for women and non-binary people to work in. Plus, learn how to find and embrace the bit of the job you’re best at. ………. Find out more about Christine: https://www.linkedin.com/in/colivas/ And about her business: https://nosingleindividual.com/
Transcribe →Sally Henderson – Getting power from honest feedback
Jul 23, 202400:59:49Tap to summarizeHow do you redefine leadership in today's world? Sally Henderson, High-Stakes Leadership Mentor, climbed the ranks of the recruitment industry and founded a very successful business, before following her passion to start something completely new - working with leaders within the world's biggest brands and award-winning creative agencies. Known for her blunt honesty, she gives us her refreshing views on making leadership work for you, reframing imposter syndrome to Fantasy Fear and mastering how you lead to fulfil your why. ………. Watch Sally’s on-demand webinar series: https://www.youtube.com/@sallyhenderson-high-stakes Find out more about Sally’s mentoring business: https://www.sallyhenderson.co.uk/ Follow Sally on LinkedIn: https://www.linkedin.com/in/sallykhenderson/
Transcribe →Jo Arscott – Being unapologetically you
Jul 16, 202401:04:03Tap to summarizeHow do you PR the f*** out of yourself? Jo Arscott is Britain’s first black female creative director in advertising, having been adopted into a Welsh family and then living in London, Chicago, the Bible Belt, and the Middle East. She talks with us about Boy George and Magaret Thatcher, 1980s ladette culture, billion-dollar brands, film premieres, and guns in the office. Don’t miss this wild ride of an episode – you’ll find the power of being yourself and the importance of giving back. ……….. Find out more about Jo: https://www.linkedin.com/in/joannaarscott/
Transcribe →Laura Lane – Backing yourself for success
Jul 9, 202400:48:55Tap to summarizeHow do you leave the ‘big city’ without sacrificing your career? Laura Lane, Head of Marketing, Northern Europe at Hubspot, has recently been promoted into her new role. She talks with us about relocating from London to Ireland, and how leaving the ‘big city’ didn’t mean sacrificing her ambitions. Laura encourages us to celebrate our wins, even if it feels awkward, and reminds us that ‘good enough’ truly is good enough. This is a must-listen for Type A personalities grappling with perfectionism, imposter syndrome, or high self-expectations. …….. Find out more about Laura: https://www.linkedin.com/in/lauramarielane/
Transcribe →Beatrice Alabaster on The B2B Marketing Podcast
Jul 2, 202400:40:06Tap to summarizeAhead of the launch of our 6th season of 43% and Rising, we thought we'd offer up something a little different this week... Our host, Beatrice Alabaster, had the opportunity to chat with The B2B Marketing Podcast's Kavita Singh about all things women in B2B. Tune in to hear why not enough women are promoted into B2B roles, why imposter syndrome might not be entirely in our heads, and why a more multifaceted CV is an asset for a B2B marketing career. ……………… Thanks to Kavita and the team at B2B Marketing for allowing their podcast to appear on the 43% and Rising feed. Running since 2019, The B2B Marketing Podcast is the essential resource for B2B marketers, providing regular insight into a broad range of topics from AI to ABM. You can listen to more episodes here: https://www.b2bmarketing.net/category/latest-podcast/
Transcribe →Isobel Cowell – Perfecting your personal brand
Feb 20, 202400:47:49Tap to summarizeHow do you build a brand around yourself? Isobel Cowell, Personal Branding Expert and Keynote Speaker, promoted herself as a brand to build her impressive LinkedIn following and land a senior leadership role at just 22 years old. She talks with us about how and why to try personal branding, even if you don’t feel interesting enough, and how empathy can be a learned leadership skill.
Transcribe →Valerie Trapunsky – Finding your delegation style
Feb 13, 202400:43:37Tap to summarizeValerie Tranpunsky, Founder and CEO of Chatterboss, and also the author of Delegation Nation, began her career on the agency-side of marketing. She talks with us about why many women feel guilty for offloading work and why finding comfort in delegation is the route to success.
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