Podcast
Email Empire with Allison Hardy | Sell on autopilot with a strategic email funnel
Hosted by Allison Hardy · EN
Welcome to Email Empire with Allison Hardy, the podcast for entrepreneurs who are so over trying to outsmart the algorithm, clinging to live launches for dear life, or sending emails that don’t actually sell... anything.
If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket.
Here’s what you’ll get every week:
If you’re a founder, creator, coach, expert, or CEO who knows email should be doing more heavy lifting in your business, welcome home! Let’s build your Email Empire.
If you want to build a business that sells your offers on autopilot, without requiring you to perform on Instagram every day, this is the show you keep in your back pocket.
Here’s what you’ll get every week:
- What’s actually working right now in email marketing
- Real-time tests, numbers, and results from my email unnels and my clients’ email funnels
- The honest, behind-the-scenes debriefs that most people never share
- The ah-ha moments that *might* make you rewrite your entire email nurture sequence
If you’re a founder, creator, coach, expert, or CEO who knows email should be doing more heavy lifting in your business, welcome home! Let’s build your Email Empire.
36episodes
Episodes
Newest firstAll episodes
EP 486 | The Buyer Type Who Knows They Have a Problem [7 Buyer Types Series]
1w ago00:08:45Tap to summarizeSome buyers on your email list don’t need you to convince them they have a problem—they already know. They’re living it, they can name it, and they’ve probably tried to solve it before.In this episode, Allison is breaking down the Pain Point Buyer. This is the Buyer Type who feels the frustration, sees the gap, and needs your sales email to connect the dots between their problem and your solution—without the gross, shame-y marketing tactics. Because yes, you can sell by naming what’s not working, without making your people feel terrible about themselves.TAKEAWAYSThe Pain Point Buyer already knows they have the problem your offer solves, so your job is not to manufacture pain—it’s to make them feel seen, understood, and supported.Not everyone with a problem is ready to solve it, which means this email is best used later in your Email Pitch Sequence when your buyer is more aware and closer to making a decision.Strong pain point messaging names the real frustration beneath the surface-level problem.You can acknowledge what’s not working without using fear, shame, or overly dramatic copy to push someone into buying.An email speaking directly to the Pain Point Buyer should clearly connect the buyer’s existing frustration to the transformation your offer helps them create.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.If today’s episode made you realize that your Email Pitch Sequence needs to call out the pain points your auidence are experiencing, Pitch Perfect will help you write that email (+ the 6 other emails for your other 6 buyer types!). Click here to learn more and enter code EMAILEMPIRE at checkout to snag $10 off your purchase.Did you miss the episode about the first buyer type, the No Frills Buyer? You can listen in here.Or how about the episode that talks about the Details Buyer? You can listen in here.Or maybe the episode about the Skeptical Buyer? You can listen in here.Or how about the episode abou the Relational Buyer? You can listen in here.Or how about the episode about the Invitational Buyer? You can listen in here.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot
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EP 485 | The Buyer Type Who Needs an Invitation to Ask Their Question [7 Buyer Types Series]
2w ago00:10:47Tap to summarizeIn this episode of the Email Empire Podcast, Allison Hardy is breaking down the buyer type who is this close to buying, but has one specific question standing between them and the “Buy Now” button.Meet the Invitational Buyer. The Buyer Type who needs explicit permission to hit 'Reply' and ask what’s really on their mind. And yes, this email may feel almost too simple to work, but Allison shares why it can open the exact conversations that lead to more sales.TAKEAWAYSThe Invitational Buyer is often already interested, already reading, and already considering your offer, they just need one specific concern answered before they feel ready to buy.A simple “hit 'Reply' and ask me your question” email can create powerful sales conversations because it gives people permission to ask what they may otherwise keep to themselves.Not every objection is big, obvious, or FAQ-worthy. Sometimes the thing stopping someone from buying is highly specific to their business, schedule, capacity, tech, or circumstances.When you answer someone’s question personally and specifically, you create trust, and that kind of trust can make the next step feel much easier for the buyer.Allison shares how this exact type of email was directly responsible for over $80,000 in sales in her business in 2025, proving that simple does not mean ineffective.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.If today’s episode made you realize that your Email Pitch Sequence needs to help your Invitation Buyers ask the question that's been holding them back, Pitch Perfect will help you write that email (+ the 6 other emails for your other 6 buyer types!). Click here to learn more and enter code EMAILEMPIRE at checkout to snag $10 off your purchase.Download The $80,000 Email Template by clicking here.Did you miss the episode about the first buyer type, the No Frills Buyer? You can listen in here.Or how about the episode that talks about the Details Buyer? You can listen in here.Or maybe the episode about the Skeptical Buyer? You can listen in here.Or how about the episode abou the Relational Buyer? You can listen in here.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot
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EP 484 | The Buyer Type Who Wants to Know YOU [7 Buyer Types Series]
3w ago00:12:01Tap to summarizeNot everyone on your email list is ready to buy because you listed the modules, bonuses, and deadline. Some of your buyers need to understand you first. They want to know why you do what you do, what has shaped your approach, and whether they trust the person behind the offer. In this episode, Allison breaks down the Relational Buyer and shows you how to write an origin story sales email that creates connection and moves people toward buying. Because your story matters—but only when it clearly connects back to the offer you’re selling.TAKEAWAYSThe Relational Buyer is asking more than, “Is this offer right for me?” They also want to know if they trust you, understand your perspective, and feel safe learning from you.A strong origin story email is not the same thing as a casual “about me” email. It should explain why you care about solving this problem and how that connects directly to your offer.Your story does not need to be dramatic, deeply vulnerable, or trauma-filled to be effective. It simply needs to be relevant to the problem your offer solves.The most persuasive stories help your reader understand your lens, your beliefs, and the reason your approach is different.Don’t make your reader connect the dots on their own. After sharing your story, clearly explain why it matters and why it led you to create the offer you’re inviting them into.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.If today’s episode made you realize that your Email Pitch Sequence needs to help your Relational Buyers know and understand more about what makes you tick, Pitch Perfect will help you write that email (+ the 6 other emails for your other 6 buyer types!). Click here to learn more and enter code EMAILEMPIRE at checkout to snag $10 off your purchase.Did you miss the episode about the first buyer type, the No Frills Buyer? You can listen in here.Or how about the episode that talks about the Details Buyer? You can listen in here.Or maybe the episode about the Skeptical Buyer? You can listen in here.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot
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EP 483 | The Buyer Type Who Needs Proof Before They Buy [7 Buyer Types Series]
4w ago00:08:29Tap to summarizeIn this episode, Allison is continuing the 7 Buyer Types Series with one of the most common buyer types sitting on your email list right now, the Skeptical Buyer. This person isn’t difficult or impossible to sell to, they’ve just been burned before, and they’re reading your emails with a little side-eye.In this episode, you’ll learn why your biggest, flashiest client wins might actually make skeptical buyers trust you less, and what to share instead. Allison breaks down how normal, grounded client stories can lower the wall, build belief, and help your next buyer finally think, “Okay… this could actually work for me.”TAKEAWAYSSkeptical buyers are not cynical buyers, they are people who have been disappointed by overhyped promises, under-delivered offers, and vague success stories before.When you lead with your biggest client win too early, a skeptical buyer may write it off as an exception instead of seeing it as proof that your offer can work for them.Grounded, “normal” client stories can be more persuasive because they help your audience see the realistic path from where they are now to what is possible.Your skeptical buyer needs context, transparency, and specificity, not louder claims, more exclamation points, or another shiny screenshot.Instead of simply dropping a testimonial like a receipt, use client stories to connect the dots between the problem, the shift, the strategy, and the result.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.If today’s episode made you realize your Email Pitch Sequence needs to help your Skeptical Buyers see themselves in your offer, Pitch Perfect will help you write it (and the 6 other emails for your other 6 buyer types). Click here to learn more and enter code EMAILEMPIRE at checkout to snag $10 off your purchase.Did you miss the episode about the first buyer type, the No Frills Buyer? You can listen in here.Or how about the episode that talks about the Details Buyer? You can listen in here.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot
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EP 482 | How to Write Emails People Actually Want to Read featuring Liz Wilcox [Empire Exclusive]
May 2500:24:44Tap to summarizeEmail doesn’t have to feel like a blank Google Doc staring into your soul.In this episode, Allison chats with Liz Wilcox, the Fresh Princess of Email Marketing, about how to write emails that actually get opened, read, replied to, and yes, even clicked on.Liz breaks down why your emails don’t need to be overproduced or packed with “value” to work, and why the best email content often starts with real-life moments, simple conversations, and a little personality. Because the goal isn’t just to close a sale, it’s to open a conversation.TAKEAWAYS:Your emails don’t need to be complicated to be effective. Liz shares how showing you’re invested, becoming relatable, and staying top of mind can help your subscribers actually care about what you send.The “Email Staircase” framework helps you move people from follower, to friend, to customer by building trust through personality, vision, and values.Being relatable doesn’t mean everyone has to love the exact same things you do. When you share specific pieces of your personality, your audience can connect with the feeling behind them.Replies are not a distraction from your business, they can be a money-making activity. Conversations in the inbox give you real market research, better sales copy, and clearer insight into what your audience actually needs.If your subscribers stay “friends” but never become customers, you may not be selling enough. Liz gives a refreshing reframe on selling more often without making it weird.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Get access to the singular email (and a fill-in-the-blank template) that was directly responsible for selling over $80,000 worth of courses, memberships, and digital products in 2025 by clicking here.Snag Liz's Welcome Sequence TemplatesVisit Liz on her websiteCONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot
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EP 481 | The Buyer Type Who Wants All the Details [7 Buyer Types Series]
May 1800:13:26Tap to summarizeIn part two of this seven-part buyer type series, Allison is breaking down the Details Buyer — aka the email subscriber who needs more information before they feel safe making a decision. And before you roll your eyes at the idea of writing an FAQ email, this episode will show you why a strategic FAQ email is not just a boring list of questions and answers. You’ll learn how to go beyond surface-level logistics and uncover the deeper objections hiding underneath, so your sales emails can create confidence, reduce risk, and help the right buyers say yes.TAKEAWAYSThe Details Buyer isn’t trying to be difficult, they’re trying to make a smart, informed decision before investing (no matter how big or small of a purchase).More details can create safety for this buyer type, which means your FAQ email has a bigger job than simply answering logistical questions.A strong FAQ email answers the question being asked while also addressing the deeper hesitation or objection underneath it.Surface-level answers give information, but strategic answers reduce risk and help the buyer picture how your offer will actually fit into their life or business.When your Email Pitch Sequence only speaks to one type of buyer, you may be leaving sales on the table, which is why each email should speak to a specific decision-making style.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.If today’s episode made you realize your Email Pitch Sequence needs an email that not only answers questions, but also simultaneously debunks objections, Pitch Perfect will help you write it (and the 6 other emails for your other 6 buyer types). Click here to learn more and enter code EMAILEMPIRE at checkout to snag $10 off your purchase.Did you miss the episode about the first buyer type, the No Frills Buyer? You can listen in here.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot
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EP 480 | The Buyer Type Who Just Wants the Link [7 Buyer Types Series]
May 1100:11:30Tap to summarizeNot every buyer on your email list needs a long, emotional sales journey before they’re ready to say yes. Some people have already been paying attention, already trust your point of view, and honestly…they just want the link. In this episode, Allison kicks off a brand-new seven-part series on the different buyer types that exist in your audience, starting with the No Frills Buyer: the person who wants the facts, the next step, and zero unnecessary fluff.TAKEAWAYS:The No Frills Buyer is not careless with their money; they’re often already warmed up, already aware of the problem, and ready to take action quickly.This buyer type is highly motivated by time, which means they want to know how fast they can get started, how long the offer is available, and whether it will save them time or create more work.Over-explaining in your sales emails can actually work against you with No Frills Buyers because it makes the buying decision feel harder than it needs to be.No Frills Buyers are usually scanners, so your email needs to make the offer, outcome, timeline, and link incredibly easy to find.A short, direct sales email only works when your nurture content has already done its job, so don’t skip the relationship-building that happens before the invitation to buy comes.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.If today’s episode made you realize your Email Pitch Sequence needs a clear, direct email for the buyer who’s already ready to say yes, Pitch Perfect will help you write it (and the 6 other emails for your other 6 buyer types). Click here to learn more and enter code EMAILEMPIRE at checkout to snag $10 off your purchase.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot
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EP 479 | Turn Your Email List Into Buyers With a Better Pitch Sequence
May 400:20:22Tap to summarizeYour Email Pitch Sequence is not where the selling starts. And if you’re treating it that way, that might be exactly why your email funnel isn’t converting. In this episode, Allison breaks down what your Pitch Sequence is actually supposed to do, how it fits into a high-converting email funnel, and why speaking to only one type of buyer is leaving money on the table.You’ll hear the seven buyer types hiding inside your audience, what each one needs to hear before they buy, and the exact order Allison recommends for your pitch emails. Because yes, your people need different things before they feel ready to say yes, and your job is to make the invitation clear, intentional, and impossible to ignore.TAKEAWAYS:Your Nurture Sequence does the heavy lifting of selling your ideas, methodology, and authority before the Pitch Sequence ever begins.A Pitch Sequence should make the invitation to buy official by clearly presenting the offer, the deadline, and the next step.Different buyer types need different emails, which means a one-note Pitch Sequence can miss huge segments of your audience.FAQ emails are not just about answering questions. They are a strategic way to address objections that may be keeping people from buying.Client stories, personal stories, pain points, and possibility-driven emails all play different roles in helping buyers feel seen, understood, and ready to take action.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Get access to the singular email (and a fill-in-the-blank template) that was directly responsible for selling over $80,000 worth of courses, memberships, and digital products in 2025 by clicking here.Watch the recordings of the Funnel Fix Sessions! Over the course of 3 sessions, Allison will help you to dig into your existing email funnel, understand where why it's not producing sales of your course or membership like it should be, and exactly what to fix to increase sales. Click here to get accesss.Haven't listened to Session 1 yet? Do that first! Click here to listen.Once you’ve done that, listen to Session 2! Click here to listen.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot
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EP 478 | A Simpler Way to Sell Digital Products featuring Dama Jue [Empire Exclusive]
Apr 2700:23:01Tap to summarizeIn this Empire Exclusive episode, Allison sits down with funnel strategist and Thrivecart expert Dama Jue to talk about a simpler, smarter way to sell digital products without making your business feel like a never-ending launch machine. Dama shares how she uses “subtle selling” inside her emails, why your audience actually needs to hear about your offers more often, and how she repurposes her best sales emails into an evergreen funnel that keeps working even when life life’s. TAKEAWAYS:Subtle selling is not about being pushy; it’s about consistently connecting your everyday thoughts, stories, and expertise back to the offers that can actually help your audience.Dama’s “Evergreen Forever Funnel” shows how your best sales emails do not have to disappear after a launch; they can be cleaned up, repurposed, and turned into ongoing sales assets.Your emails can train your audience to expect value and offers at the same time, which makes selling feel more natural for both you and your subscribers.Data matters, especially when you’re deciding where to spend your time, energy, and money. Dama shares how tracking her leads helped her stop relying on platforms that were not converting.There is no one “right” way to do email marketing. The real magic happens when you combine best practices with your own voice, your actual results, and the way you naturally sell.LINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Get on Dama’s email list to see her emails in the wild by clicking here.Go hang out with Dama on Threads.Funnel not selling? Then you need to watch the recordings of the Funnel Fix Sessions! Over the course of 3 sessions, Allison will help you to dig into your existing email funnel, understand where and why it's not producing sales of your course or membership like it should be, and exactly what to fix so that it becomes a money making machine. Click here to get accesss.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot
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EP 477 | What Emails to Send After Your Lead Magnet Gets Downloaded
Apr 2000:14:34Tap to summarizeAfter someone downloads your lead magnet, you cannot just cross your fingers and eyes and toes, and *hope* they magically decide to buy.In this episode, Allison breaks down exactly what to send next so your Nurture Sequence actually leads somewhere instead of becoming a random pile of “nice to have” emails. You’ll hear how to guide subscribers step by step, build real buyer readiness, and make your offer feel like the natural next move. TAKEAWAYS:Your Nurture Sequence should bridge the gap between the lead magnet and the pitch, not leave subscribers hanging with content that feels good but goes nowhere.Each email should solve one pain point while naturally revealing the next one, so your audience keeps moving forward instead of stalling out.The Nurture Sequence is where you sell people on the ideas, methodology, and transformation behind your program before you ever ask them to buy.Simple, actionable content like templates or quick wins helps subscribers experience your process, trust your expertise, and start seeing results before they become clientsLINKS YOU MIGHT FIND HELPFUL: Check out the blog post that accompanies this podcast episode for more details and resources.Get access to the singular email (and a fill-in-the-blank template) that was directly responsible for selling over $80,000 worth of courses, memberships, and digital products in 2025 by clicking here.Watch the recordings of the Funnel Fix Sessions! Over the course of 3 sessions, Allison will help you to dig into your existing email funnel, understand where why it's not producing sales of your course or membership like it should be, and exactly what to fix to increase sales. Click here to get accesss.Haven't listened to Session 1 yet? Do that first! Click here to listen.CONNECT WITH ALLISON:Follow Allison on InstagramDID YOU HAVE AN 'AH-HA MOMENT' WHILE LISTENING TO THIS EPISODE?If you are ready to take action from listening to this episode, head to Apple Podcasts and help us reach new audiences by giving the podcast a rating and a review. Music by: www.bensound.comLicense code: 8G1GJZZDCLKGU9NRArtist: : Benjamin Tissot
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