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What if your accounting firm didn’t revolve around tax season?

Greg O’Brien, CPA and Co-Founder of Anomaly CPA, is proving that the old model is broken—and he’s showing us what the new one looks like.

In this episode of the 7 Figure Accountant Podcast, Greg joins Nick to unpack how he grew Anomaly from zero to $4M in under 6 years—without sacrificing sanity or culture. From ditching hourly billing and traditional partnership models to embracing advisory-first pricing and daily brand marketing, Greg's story is a masterclass in building a modern, people-first firm.

You’ll discover:

➡️ Why he left a 6-figure corporate job to bet on himself

➡️ The high-stakes investment that redefined his entire business model

➡️ How he turned Anomaly into a marketing machine (that attracts both clients and top-tier talent)

➡️ His approach to hiring before you're ready—and why it works

➡️ What it takes to build a firm that runs without you in the day-to-day

Plus, Greg gets honest about burnout, leadership, and what’s next for Anomaly on their path to $15M.

Whether you're trying to break past $500K or you're gunning for $5M+, this episode is packed with bold strategies and deep insight.