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We've covered DM conversations all week. But none of it matters if nobody's in your DMs.

Today: The value bomb.

A value bomb is a free resource that gets people to raise their hand. A swipe file. A checklist. A template. Something specific. Something useful.

But here's what most people miss: The value bomb's job is NOT to solve their problem.

90% of people who ask for your value bomb won't have their real problem solved by it. The value bomb solves a SMALL thing. There's a deeper issue underneath.

The value bomb is the DOOR. It opens the conversation. Your job is to diagnose what's behind it.