Transcript
A (0:00)
Here's a life hack for waking up the whole house without an alarm. Place a skillet over medium heat, add some Land O' Lakes butter for a mouth watering sizzle, and now that everyone's up, you might as well make breakfast sandwiches topped with Land O' Lakes cheese. Here's another by buying Land O' Lakes products, It benefits over 1,000 farmer owners and their communities. Find it in the dairy aisle. The best B2B marketing gets wasted on the wrong people. So when you want to reach the right professionals, use LinkedIn ads. LinkedIn has grown to a network of over 1 billion professionals, including 130 million decision makers. That's why LinkedIn has the highest B2B ROAs of all online ad networks. Spend $250 on your first campaign on LinkedIn ads and get a free $250 credit for the next one. Just go to LinkedIn.com invisible terms and conditions apply. This is 99% invisible. I'm Roman Mars. Caroline Fraser grew up on the beautiful Mercer island in Washington state. But despite the seemingly peaceful landscape, her memories of the area were long haunted by an inexplicable amount of death. In the 1970s, when Caroline was a teenager, the infamous serial killer Ted Bundy committed his first confirmed murders not far from where Caroline lived. Then there was the man who lived down the street who blew up his house with his family inside.
B (1:33)
I mean, it was just this horrific and inexplicable thing, which I think just stayed with me because I didn't understand it.
A (1:46)
Over the following years, Caroline would learn of more deaths, some by murder and suicide, others from car accidents while driving on the poorly designed Mercer Island Bridge. To Caroline, it felt as if there was a dark cloud looming above her corner of the world. And in fact, there was. The cloud was coming from a giant smokestack just outside of Tacoma, Washington, and it was made up of lead, arsenic and asbestos. The 70s and 80s were the heyday of the mining and smelting of heavy metals in America. Metals like copper, lead and zinc, which all released huge amounts of toxic fumes into the air. The same time period saw another awful a massive spike in serial killing. These are two seemingly unrelated histories, but Caroline set out on a quest to see if there was some kind of connection here between environmental pollution and and serial killing. She remembers seeing a specific article in a local paper that gave her this nagging feeling.
B (2:50)
And it was basically a kind of encyclopedia of all the serial killers who were associated with Seattle or the region. And there were so many. And I just thought, wow, that's really bizarre. You know, just a list that just went on and on. It just cried out for some kind of explanation.
A (3:14)
