On this episode, we dive into an incredible story of success in the B2B Podcasting world. Peter Murphy Lewis, Vice President of Marketing at Experience Care*, shares the transformative role podcasting has played in his company’s marketing strategy. Over two years into their journey, Peter explains how a focused approach to guest selection and leveraging backlinks has dramatically increased their online presence, attracting over 40,000 monthly hits and establishing a robust brand image.

Peter emphasizes the importance of creating a quality podcast that not only speaks to industry leaders but also serves as a key marketing platform. He attributes a significant part of their success to their partnership with Content Allies, praising their strategic guidance and comprehensive quarterly reviews that have helped refine their podcasting approach.

This episode is a testament to the power of a well-executed podcast in the B2B space, providing actionable takeaways for businesses looking to amplify their reach and influence.

*At the time of the interview, Peter was the VP of Marketing, but has since moved on to a new role.

Have a topic you want to see us cover on the podcast? Write to our host at jake@contentallies.com

This episode is brought to you by Content Allies.

Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world’s leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com

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Behind the Scenes of a Thriving B2B Podcast