On this episode, we talk to Noah Tetzner, Head of Guest Scheduling, and Mutale Malama, Senior Public Relations Lead, both at Content Allies, about the critical components involved in successfully scheduling guests for a B2B podcast.

The discussion kicks off with the concept of “friendly interviews.” These are interviews with individuals from one’s existing network or industry contacts. These friendly interviews help create early content for the podcast and build proof of concept. This can be crucial when reaching out to other potential guests.

Mutale provides insights into crafting effective outreach messages when contacting potential podcast guests. You don’t want to use generic subject lines, but you should keep the subject concise. He also covers the use of social proof and the importance of showcasing past high-profile guests and the podcast’s audience size.

Focus your research on people who are already open to guesting on podcasts and have some familiarity with the podcasting format. Researching keynote speakers at industry conferences and notable figures in the field can also yield promising leads.

Reaching out to potential guests often requires multiple follow-ups since not everyone responds to the initial contact. Follow-ups can be necessary to capture the attention of potential guests and make them realize the opportunity offered.

Mutale Malama - https://www.linkedin.com/in/mutalemalama/

Noah Tetzner - https://www.linkedin.com/in/noah-tetzner-a95b90198/

Have a topic you want to see us cover on the podcast? Write to our host at jake@contentallies.com

This episode is brought to you by Content Allies.

Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world’s leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com

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