In this episode of A Guide to B2B Podcasting, Jake Jorgovan shares the checklist that all large enterprises should keep in mind when creating and distributing podcasts of any kind.

We are in a golden era for podcasting, similar to where blogging was 10-15 years ago. Back then, marketing and communication departments had to figure out how to speak this new language of marketing. Podcasting is the new marketing, and the process of creating and distributing those podcasts needs to be learned and standardized, particularly at Fortune 500 companies and other large enterprises.

Jake covers an entire playbook of considerations for those who are looking to create clear, understandable processes for how podcasts get created and let out into the wild beyond the company walls, including:

Look, sound, and feel of the episodes
Types of podcasts your enterprise is creating. He sees many types in his work with large enterprises at Content Allies:
- Training
- Culture
- Solo information sharing
- Panel discussions
- General internal
- External podcasts focused on thought leadership
Hosting - where your episodes live
KPIs - how you are reviewing listenership and engagement
Legal - what kind of forms to have your guests sign

He touches on another half dozen considerations that most enterprises never think of. And why not? In part because they aren’t specialists in podcasting, but more importantly, as noted above, it’s a new era and many marketing and communication departments are still learning. (Thankfully Jake enjoys sharing information about it all on this podcast!)

Have a topic you want to see us cover on the podcast? Write to our host at jake@contentallies.com

This episode is brought to you by Content Allies.

Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com

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