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On Today's Episode: James sits down with Steve Shriver, the local entrepreneur behind Eco Lips, Brewhemia, Soko Outfitters, The Olympic, and more to discuss his journey and how he's navigated the challenge of establishing diverse brands in some crowded industries.

A Load of BS (Brand Strategy) is the bi-weekly podcast where hosts James Welbes and Sara Leisinger present tactical ideas to develop and present your business' brand to the world - while trying to keep from cracking each other up.

New episodes every 1st and 3rd Wednesday on Apple Podcasts, Spotify, and wherever else you find your podcasts.

A Load of BS (Brand Strategy) is produced and distributed by the L.A.S. Podcast Network in Cedar Rapids, IA. For more, visit LASPodcastNetwork.com.

Subscribe to L.A.S.+ for just $10/month and get bonus episodes of this show, ad-free versions of every L.A.S. Podcast, pre-sale access to live events, early access to special podcasts and projects, and more benefits, all while support local Iowa creators and businesses. For more information and to get started, head to LASPodcastNetwork.com/plus.

#7: An Interview with Steve Shriver