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Mark Shashoua, CEO of Hyve Group, joins the AMO Show to break down Ascend 30, the plan to nearly double the B2B events business to just shy of $900 million in revenue and $300 million in EBITDA by 2030. We get into the 60% organic and 40% M&A split behind that goal, how Hyve geoclones brands like Shop Talk and Health into new markets and where that hits a ceiling, what it means to run an event like a media brand, and how Mark evaluates founder-led businesses and decides when to pay up.

00:00 Intro

1:47 From the family business to rebuilding Hyve

3:27 Betting against globalization and the main-event strategy

14:18 Buying Shop Talk and running an event like a media brand

16:35 The centralized operating model behind the brands

25:13 Surviving COVID, Russia, and taking the business private

35:42 Inside Ascend 30 and the 60/40 growth plan

54:20 Geocloning at scale and where it hits a ceiling

56:07 Rebuilding the org into five divisions

1:04:17 How Hyve buys founders and the events M&A wave