Ep. 272: Commit to Excellence - Mastering Planning and Focus Tips for Voice Actors

Summary

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A VO's Journey Ep. 272: Commit to Excellence – Mastering Planning and Focus Tips for Voice Actors

Podcast: A VO's Journey: Voiceover and more voice over

Host: Anthony Pica

Date: May 21, 2024

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Overview

In this episode, Anthony Pica addresses the critical importance of practical planning, focus, and goal-setting for voice actors seeking to elevate their businesses and reach higher levels of productivity and satisfaction. He distinguishes between buzzwords like "excellence" and "planning" and their real-world actionable applications. Drawing from his personal experience transitioning to full-time VO work, Anthony walks listeners through how to set meaningful goals, reverse-engineer pathways to achieve them, and make tough yet rewarding decisions along the way.

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Key Discussion Points and Insights

1. Beyond Motivational Buzzwords: Making Excellence Practical

• Motivational words like "excellence," "commitment," and "planning" are everywhere, but Anthony notes they lose impact through overuse.
• He stresses the need to translate these into tangible actions: “We need a practical approach… things you could put on, like A, B, C, D that you can actually do.” (02:00)

2. Specific, Intentional Goal Setting

• Many aspiring voice actors either lack a clear goal or default to “just enough” financial targets.
• Anthony cautions against vague or minimum goals, explaining:

  “When you approach your goal that way, it just sets you up for…not actually something that excites you.” (05:22)

• He advocates for Kennedy-style, specific goals with a clear outcome and deadline:
  • Who, what, when, by how much
  • E.g., “I want to average $3,000 a month by the end of 2026, and I’ll measure that by having six months of $3,000.” (10:43)

3. Burning the Boats—Removing the ‘Way Out’

• Anthony references the military strategy:

  “We all know that burning the boats…means we can’t go back. We’ve got to go forwards.” (07:42)

• He explains that giving oneself an escape clause undermines commitment to goals.

4. Reverse Engineering the Plan: Calculating Real Steps

• After setting a concrete goal, work backwards to define the actions needed.
• Example calculation:
  • If each voiceover job is $100 and the goal is $3,000/month, that’s 30 jobs.
  • If 100 auditions yield 3 jobs, you need 1,000 auditions for 30 jobs.
  • Calculate auditions per day/week and adjust based on practical limits.
• “Now you’ve started to figure out right off the bat how many voiceovers you need…We’re starting to actually start to put into motion the realization of your goal, not a dream.” (22:18)

5. Real Life Application: Anthony’s VO Career Pivot

• Anthony shares how he had to stop doing audiobooks—80% of his revenue—because he had no physical capacity for more work and needed to earn more.
• The risk paid off:

  “I made that decision…ended up losing at the time, for the first time, three to six months, I lost about 50 to 60% of my revenue…however, my revenue started to pick back up. Then it doubled…then it tripled…” (20:13)

• Highlights the power of tough, numbers-driven decisions anchored by specific goals.

6. Measurement, Tracking, and Logical Adjustments

• Use math and data to drive decisions:
  • Adjust the type or amount of work, marketing focus, or skill improvement (e.g., via coaching) to improve conversion rates.
  • “All of this comes from you having a very specific goal and a time frame between which you reach the goal, and then reverse engineering that goal to logically figure out what it takes.” (29:59)
• Practical takeaway: Most people never get past vague goals; success requires thinking and detailed planning.

7. Embracing Desire—Honesty About What You Want

• Many are afraid to vocalize big goals (financial or otherwise) due to fear of judgment or self-doubt.

• “Every time you’re honest, you burn another ship because you can’t lie to yourself anymore.” (31:30)

• Encourages listeners to state their real ambitions without shame.

8. Simon Sinek's 'Start with Why'

• Anthony references Sinek’s TED Talk and book, reiterating the importance of starting with “why” rather than “what” or “how.”

• “The heart of all of this is really the true reason why we fail or succeed—because we have to be open and honest…” (33:30)

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Notable Quotes & Memorable Moments

• On overused buzzwords:
  “They all sound really great…but when you use something so much… it begins to lose its importance.” (01:19)

• On minimum goals:
  “When you approach your goal that way, it just sets you up for…well, if I just get that, everything will be fine.” (05:17)

• On burning the boats:
  “I’m not saying quit your jobs or something… metaphorically, we need to burn the boats of leaving ourselves a way out.” (07:42)

• Personal pivot:
  “I could not make more money… I realized at that time that I could not make more money…So I decided…the only thing I could do was literally to stop doing audiobooks.” (17:51)

• Reverse engineering:
  “So you see how all of a sudden, because we’ve identified the goal…and what we’re trying to accomplish, now it actually physically tells you what you need to do.” (28:35)

• On honesty and big goals:
  “Once you know exactly what you want, getting it is only a matter of time… the majority of us struggle because we really have yet to define what we really want.” (33:30)

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Timestamps for Important Segments

• (00:00 – 02:00): Framing the episode; the gap between buzzwords and action
• (03:47 – 07:42): Why goal specificity trumps vague ambitions; the “burn the boats” mindset
• (10:43 – 17:51): Pitfalls of measuring by income only; considering taxes and real numbers
• (17:51 – 20:13): Anthony’s personal story of transition and the hard choices for business growth
• (21:12 – 30:00): The step-by-step math and logic of achieving income goals in VO
• (30:01 – 33:30): Facing hard decisions, embracing what you want, and societal/societal limitations
• (33:30 – 38:03): Simon Sinek’s "Start with Why," honesty, and experimental persistence in VO

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Actionable Takeaways for Voice Actors

• Set ultra-specific, outcome-driven goals (what, how much, by when).
• Remove ‘escape routes’—commit fully, at least mentally, to your objective.
• Reverse engineer the steps: Use concrete numbers to define the daily/weekly actions required.
• Track results and be willing to pivot—even if it means losing safe revenue in the short term.
• Be honest about your ambitions and avoid downsizing your dreams for fear of judgment.
• Start with your ‘why’ for greater motivation and clarity.
• Join a community or seek mentorship, but always keep ownership of your goals and progress.
• Experiment, measure, and adjust using a scientific mindset.

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Final Note

Anthony’s episode is a blend of motivation and hard-nosed business practicality for any voice actor ready to move from dreaming to doing. Success is not an accident—it’s the result of specificity, strategy, honest ambition, and adaptability. As Anthony says:

“Once you know exactly what you want, getting it is only a matter of time.”

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Transcript

[A]

Hello. Hello. Welcome to aveo's Journey. It's Tuesday, so good to see everybody. I hope you are having a wonderful week so far. And welcome back to the podcast. Today we're talking about planning. The name of the title is Committing to Excellence, Planning and Focus Tips for Voice Actors. Today I want to dive in and give some actual ways that you can plan for success that will also lead you to productivity. This morning, you know, I talked about the. And coffee time. The quote this morning from Meyer, right? Productivity is never an accident. And that commitment to excellence, you know, these are. And you know, it's funny because I think we use these words like excellence and commitment, you know, intelligence, planning, all of these words. And they all sound really great. You know what I mean? They all sound fantastic. But what do they. But, you know, beyond them, what are they in a practical scenario?

[B]

Right.

[A]

What do they mean practically, you know, like actionably.

[B]

Right.

[A]

Philosophically, they're wonderful motivators. But I think we've seen them so much now that they tend to motivate us actually less. And it frustrates us in a way, or at least it frustrates me a lot of times because these words do mean something, but when you use something so much over and over again or you see something so much over and over again, it begins to lose its importance.

[B]

Right?

[A]

So it really. And it is, I think, even more so critical that we dive into actual things, like literally things that you could put on, like A, B, C, D that you can actually do. So that's what we're going to talk about today real quick. Just so you know, we've started our Memorial Day Week special for Veo's Journey, so it's only $24 to join for the first month for VO Journey Lead Academy. So give us a shot. This is a good opportunity to dive in, see what you like, learn some stuff, see if you want to stay on with us longer. But it's a great opportunity as well. As I have opened back up my mentorship program, it's really been great. I have some students signing up, so don't wait too long because I've reduced that by quite a bit of money to take on some new students. So check that out at aveo's Journey, if you're looking to get some one on one assistance to help you grow your business individually as well as. Of course, all our courses are 30% off right now, so check that out. All right. So anyways, and there'll be a link below for that. So let's dive into the practical things and talking, again, just about those words. When someone says those things to you, they are great things. They are great things. But always remember, too, that you need a practical approach. All right, so what I want to share with you today is something that I have used for a while, and it helps a lot. So first things first. In order to make change happen, in order to be productive and being productive in the right sense, we have to first identify what it is you're trying to accomplish.

[B]

Okay?

[A]

We need to set a goal. These are gonna be things that, you know, you should do. But I am still amazed by how many people don't have an actual goal in mind. And again, most. And then when I do meet people who have a goal, you know, when I'm working with people, the people who do have a goal, they usually default to the amount of money they make at their job. Like, all I need from this is this. And I really want to kind of stop people right there and caution you from defaulting to the idea of all I need is something.

[B]

Okay?

[A]

Because what is that? That kind of makes you believe that a person is really only doing what they're doing because they just don't like their other occupation. Now, that's true. Okay? But I can tell you that, you know, if it's really money, like a lot of money you're after, there probably are faster ways to get money than what we do. Okay? I don't think they're as satisfying because I love what we do, but, you know, like, it can't be. Well, I just need to make, you know, $4,000 a month. You know what I mean? And I'll be. That's all I need from this. I mean, when you approach your goal that way, it just sets you up for. Well, you know, I'm not real. It's not. I can get, you know, if I just get that, it'll. Everything will be fine.

[B]

Right?

[A]

I really. I just. I don't like that because it makes me feel like your goal is not actually something that excites you. It's more like something that you're just trying to temper your frustrations with a possible way out. But if it doesn't happen, it's no big deal because you already have this over here. I like to try to set my goals a lot more intentionally. So if I say that I'm going, you know, going back to that whole Kennedy idea, right? Where, you know, we're going to, you know, land, you know, put someone on the moon and bring them back safely by the End of this decade.

[B]

All right?

[A]

And if you look at that way, that goal is, right? There's very specific nature of what we are going to accomplish, right? What we have to do to accomplish it, and by what time we're measuring that accomplishment. Those components are vital to your success and to your setting a goal. And the reason why that whole setup is vital is because if you leave one of those components out, then you have this never ending. It's okay if it doesn't happen. So you, unintentionally or intentionally, but maybe not consciously, you're leaving yourself a way out. You're leaving yourself a way to fail. So I know we've all heard that analogy, right? You know, made from the famous lines of, you know, when the boats were landed on the beach.

[B]

Right.

[A]

And.

[B]

Right.

[A]

The. The general says, I've burned the boats. So the only way we go home, right, is you win or we'll all die. And I. I thought, you know, that was a very broad paraphrase of it, but.

[B]

Right.

[A]

We all know that burning the boats, right? Meaning, like, we can't go back. We've got to go forwards. I'm not saying quit your jobs or something like that. What I'm saying is, is that metaphorically, we need to burn the boats of leaving ourselves a way out. This is the first thing of quitting. Okay? So meaning that we are going to. And let's just say for the sake of this, which I really am, but let's just say for the sake of it, we make it monetary. And we're going to say, you know, I want to. And I don't like the monetary goals because you have to, like, it's difficult to do a monthly one. Most people want to say, I want to make, you know, $10,000 a month or something. You know why I say it's difficult to have a goal like that is because you can't. Like, just to say, I'm going to make $10,000 a month. That's too broad. What I mean by broad is, is that. What is the time frame of that? How do you measure that average? Is it. I make, you know, $10,000 a month for the next year. This is what I'm trying to point out. This is why you have to be very specific. So you'd say, like, if we were gonna make a really specific goal, you say, I wanna make $10,000. I'm gonna make $10,000 a month.

[B]

Right.

[A]

Over one year's time, by the end of 2026. The problem with that type of goal all right. No, you can have that, and that's fine. I don't. I'll be square with you. Nowadays, with things changing so much, I don't always like to set out goals. Now, so far, because, gosh, things change so fast, right? You know, my three, five years, ten years, gold. I mean, you can. I mean, yeah, but right now, you know, it's kind of one of those things where if you say that you have to have an entire year, okay, because how do you measure, Is it three months? Are you going to say, I'd like to make 10,000, or you just, like, I want to have one month where I make $10,000 a month, but if you. That, does that mean the other months you can make a thousand and you'd be happy? No. So you really have to be very specific about that number and the average time or the amount of time you want to do that to indicate that you have reached this ongoing. So here's the thing. When you set your goal, really take some time and think about what you're really trying to accomplish, you know, and if it is money, that's fine. But that money needs to. There needs to be. It can't just be like, if I was to say to you, I'm going to give you a million dollars, you know, we all be, you know, ecstatic, right? But at the same time, how long is that million dollars going to last you in our day and age? It's not going to last you forever. Don't even. And I didn't say a million dollars after taxes. So, I mean, like, you know, you.

[B]

Right.

[A]

I mean, and like, you have to consider that the money now money comes and money goes. So it cannot be. It's a transitory thing. It cannot be this thing. So the reason why I'm really diving into this part before we get to these other key parts is because your goal sets the tone for everything, right? So if you say, I want to know, this is a very big distinction. I want to know, or I want to average $3,000 a month by the end of 2026, okay? And I know I'll. And I know that I'm averaging $3,000 a month by having, you know, six months of $3,000, right? That's a very. That's a. That's a very specific goal. And the reason why we're making it that specific is because if we don't make it that specific, you're never going to actually be able to reverse engineer your goal in any practical manner without it just falling apart. Crumbling. And then what happens is, because it is still so broad, you won't be able to actually make specific actions and then measure them and track them so that you can use that data to change them in order to reach the specific things. Here's a per exam. People don't think about this, and I understand that, because you might not be in that position, but what if I was to tell you that your goal was to make $5,000 a month, ongoing month after month, so you want to try to bring in $60,000 a year? All right, now we're just gonna stick with gross, because don't get me started on taxes, because you know me, I have a love and hate relationship with taxes, Right? Again, I always love the fact that if my house is on fire, the fireman's gonna come, or something's wrong, the policeman's gonna come. I, you know, I can drive down roads. I mean, I love my t. I love. I feel we need taxes at the same time. I don't like to have to pay so many taxes, right? So anyways. And I have a little. So little say, I feel like, over where they go. Anyways, the point is, right, is that that's a whole nother expense, up to 30, 35% of your amount of money you bring in. So don't forget that. So when you talk about gross numbers, don't forget that 30, 35% that actually goes to taxes, right? So now you're down 30, 35%. And if you don't know how to do your. If you don't know what to do with your money when you're getting it, like, from a business standpoint, you're going to end up paying so much more. So anyways, point I'm trying to make here, okay, so let's. Let's move on for taxes. But here's the deal. What if I was to tell you this might be something you never thought about, that if you get, you know, three. Like, let's say you're making $3,000 a month, but you want to make $5,000 a month. But here's the rub. To make that $3,000 a month, you are a, you know, crazy awesome, you know, audiobook narrator. That is killing it. I mean, you got so many audio. You got six audiobooks in the queue, you're booked out for months, right? More people, you know, more people every week want you to work with them. You find you got audiobook work. You making money. It's great, right? You're making three grand. As you look at Your numbers and your time. You realize, this is wonderful, but I literally physically have no more time to do anything else or to make any more money because this work is taking up all of my time. If you have become busy with audiobooks or even done one audiobook, you know exactly what I'm talking about. So then all of a sudden you realize, wait a minute, I can't make that $5,000 a month because I physically can't make any more with what I'm currently doing. All right, here's the thing again. If you have a very specific goal to reach by a specific date, you are going to make decisions to reach that goal that you normally would not make if you were just winging it. Meaning if you were just. I, you know, I wanna, I just need to make this, you know, if I could just randomly make this amount. So what do I mean by you'd make decisions that you would never make? Maybe you decide, well, this is how much time I have left to get this goal. I look at this, if I do short form work, I can leverage my time and the amount of money because it pays way more money than what it is here. It could potentially be more difficult to get work, but the pay is way better and it's. And I would be able to make the money I'm trying to make by this date. If I do this, however, I can't do it. I can't even think about it because I'm doing all this. So that means I got to make a decision. That means I need to stop taking on all this audiobook work. I'm used, by the way, on a side note, I'm using this as a hypothetical right now. I'm not telling anybody to do any, you know, to randomly do. I'm not talking to any particular person. I'm just giving you an example. In fact, the example I'm giving you is my example. This is literally what I went through personally with my business. Some of you might have told this story a while ago, but you know, telling to you here, basically I was swamped nonstop. I was starting to fall asleep in my cause I was working my full time job. I was doing this, I was making all this money. To me, $3,000 a month is a lot of money. And I was. But, but I realized I had no more time to make any more money. And if I wanted to leave my job, which is what I wanted to, and to be able to replace that income on a monthly basis, not fear that I was going like I needed to make in my Mind, I set the goal, it had to be at least double because I wanted to know that if I lost 50% of my revenue randomly one month that it would not destroy our family financially. So I looked at myself and I said, I can't make this much. I can't make them. I can't double that. Because 3,000 was what I was making in my job also a month. So I could not. And that was, that was after taxes though. And I didn't even like at that time, I didn't even consider the tax part.

[B]

Right.

[A]

Because it just was. I was always an employee. So taxes were always taken out of my paycheck because I always, you know, filed zero. So they were always taken out of my paycheck. My wife, you know, we always filed married, jointly and both of us files. So I never even, I never thought, I was never taught how much the government takes from you anyways. But so the point is, is I was thinking that was enough, you know, 3,000, that was what I was making. But actually I was making more than that. It was maybe more around like 4,500, but I was only seeing 3,000. Actually it was like 28 at the time. So I remember. Anyways, the point I'm trying to make to you is I realized at that moment I couldn't do it. I could not make it happen. So I decided that the only thing I could do was literally to stop doing audiobooks. So basically almost cancel 80% of all of my revenue because I realized at that time that I could not make more money. I had raised the price, the rates as far as I thought I could do, but I physically could not make more money. Now maybe if I had worked like, you know, like maybe if I was in a position where I wasn't working a full time job and I was able to do audiobooks full time, I had, you know, hired an editor. I had done xyz, right? Like I, maybe I could have leveraged that up to 5,000, $6,000 maybe. Do you know what I mean? But man, that's a. I mean you're talking a non stop, I mean, you know, non stop recording and editing for hours and hours and hours. Some people love it and I more, you know, and I'm. There's nothing wrong with it. It's wonderful. And I love, I mean some of the best acting that you can do in our business and there's always a lot of work. But again, leverage wise, I could not find a way to leverage that with myself. So I made the decision because of the goals that I had set and the specific nature of the goals I set in the time frame that I wanted to do this on. I knew I had to make some drastic decisions, and I made that decision. And I remember losing. It ended up losing at the time, for the first time, three to six months. I lost about 50 to 60% of my revenue. And that was really. It was really scary and frightening. However, my revenue started to pick back up. It started to grow. Then it grew beyond that, Then it doubled that, Then it tripled that.

[B]

Right.

[A]

So there was some unexpected, unexpected growth that came also from the fact that I was able. Once I had doubled and tripled my income, I was able to go full time. And then when I went full time, I doubled that again.

[B]

Right.

[A]

So now, you know, all this is coming in. So I had reached that goal. All right, now we're talking about. You know, I've talked to. I think last week, we talked a little about setting goals after you reach goals and never stopping.

[B]

Right.

[A]

But that's for another. So we're just. But we're talking about reaching that one goal you have right now. So that was my story of having to make that decision. And I made a couple of. I made about two or three of those over the course of three years because of the very specific goal that I had.

[B]

Right.

[A]

You have to make your goal specific. I hope. I hope I've. I've driven that home. Now, once you make that goal specific, you have to work backwards.

[B]

Right?

[A]

We have to reverse engineer how we're going to get there. Okay. So I love the creative nature of what we do, but I also love the logical nature and data driven results and data driven actions.

[B]

Right.

[A]

That business allows us to do as well. So if I want to say, well, I'm going to make $3,000 a month, then I know that. Let's say that the average voiceover job I'm gonna do is 100 bucks. I'm just using random numbers.

[B]

All right?

[A]

So I know that if my average voiceover job is $100, then to get to $3,000 a month, right. I need to do 30 voiceovers. So that means I need to get 30 voiceovers. So right now you've already started to figure out right off the bat how many voiceovers you need to get in order to reach that goal that you set.

[B]

Right.

[A]

We're starting to actually start to put into motion the realization of your goal. Not a dream, not the words I used in the beginning.

[B]

Right.

[A]

Which is they're wonderful, but not the commitment to excellence, the planning. We talked about the productivity, all those words, the results, all the things that we're using. We're actually physically writing down or putting in a spreadsheet what it actually will take. Now, I know I need 30 voiceovers. How can I get 30 voiceovers? Well, at this point, we need to start to look, okay, what. What do I need to get a voiceover? What does it take me? What actions do I need to do? So I go on to pay to play site because I know if I go, if I pay this amount of money every year, I get these auditions. Okay, let's say that a month, I get 60 auditions, are going to get more than that from some of the pay to play the bigger pay to play sites. But say you get 100 auditions sent to you a month, right? And if I do all of those auditions. Well, actually, you probably get more like five or ten a day. You'll get way more than that. So. But. But let's just. Let's just say you do 100 auditions. Let's just say that you do 100 auditions a month, and out of those hundred auditions, you get three voiceovers. Let's say you get two or three voiceovers. Okay, so now you know that you got three voiceovers. We'll say you get three voiceovers. So you made $300. You did 100 auditions. Did you reach your $3,000? No. All right, but we know that because you did 100 auditions that yielded $300. Logically, you could logically say, all right, well, if it's three, if it's 100 to three, then that means if I need to get 30, right, so then what is that? That's I need to do what? All right, so you then figure out, right, because if I was to do then a thousand voiceover or a thousand auditions, that would be what? So 1,000 would be 30, right? So that's the logic behind this. So I did a thousand auditions. I get 30 jobs.

[B]

Right?

[A]

Is that right? The number, right? I think so. Yeah. Yeah. So there you. I mean, right there, you realize, okay, well, then in order to reach my goal of $3,000, because I need to do 30 voiceovers at $100, then I know if it takes me 100 auditions to get three jobs, 200 auditions is six, 300 auditions is nine, and so forth. So I need a thousand auditions. That means if I need a thousand auditions, that means each week, if you divide that by four, right, you're going to get 250 auditions. 250 auditions divided by seven is what? 20. 21. Okay, so now I've got 20, right? 21. No.

[B]

No.

[A]

Is that right? Let's get to the math. I was on a roll. I was on a roll. I think. I think that's right. No, is it right? I know, because it. Yeah. 20 times 7 is what? Thank you. 20 times 7 is 140. So. Really? Really? So what we need is, right, 40. Okay, so. So somewhere around, you know, somewhere between 30, 40 auditions. Okay. A day. So you need to do 30, 40 auditions a day.

[B]

All right.

[A]

Let'S just see. Yeah, so because If I did 30 auditions, right, for 30 days, that's 900 auditions. So 30 auditions a day. 30 to 35. That's a lot of auditions. Then I realize that I then look further into the numbers, and I say, let's say If I do 30 auditions, right, one audition takes me 30 minutes. So it takes me 30 minutes to do one audition. 30 auditions would take me 15 hours, right? So now 15 hours. I'm thinking 15 hours. I mean, there's no way in hell I've got 15 hours to just audition. So here's where you start to realize. And this is why this is so powerful, because you start to realize, okay, so then what do I need to do to get that down? Maybe I can do six hours. So that means I've got to get in way. I got to be able to audition way faster than 30 minutes in audition. So what if I just moved it down to 10 minutes in audition? So that means 10 minutes in audition, I could get in six auditions, right? Per hour. At 10 minutes in audition, that takes me to. If I had six hours, right? That takes me to 36 auditions. So now in six hours, I've. I'm able to reach that. But wait, maybe I don't have six hours. What about I only have five hours? Five hours is six auditions, is 30 auditions. But what if I only have three hours? That means I need to get up my auditions to 10 an hour. How can I do that? Is there a way to bulk my auditions? Where do I go to find all these auditions? What do I need to do? Do I get 30 auditions? So you see how all of a sudden, because we've identified the goal and what we're trying to accomplish now, it starts to actually physically tell you what you need to do, what you need to make happen. Now you might realize, well, wait a minute. I can't just. All that time. That's one thing. But I don't like the idea. And what maybe I want to make more than $3,000. Maybe I want to make $6,000. Well, how do I leverage. How do I leverage any sort of marketing in order to not have to do auditions but still possibly get work? Hence freelance work, freelance websites, hence your own marketing, email marketing, but email marketing, wait a minute. I got time. How do I leverage that? Does that even work? What? You have all of these things, and this is where your decisions come in to what works the best now, like, you know, joining a VO journey, lead academy, being a part of processes, team people, learning code, getting coaching, understanding what works best, how to get better rates, right? Maybe. What if you got down? I got three jobs for every 50 auditions I did. That changes the whole game because now you literally cut what you need in half. So now you have basically taken what you could do and doubled your income or tripled your income based off of those numbers because you're getting so much higher a rate of being hired, right? And that comes through coaching. All of this comes from you having a very specific goal and a time frame in which you need to reach the goal and then reverse engineering that goal to logically figure out what it takes to reach that goal.

[B]

Okay.

[A]

And clear, simple numbers. I see most people only get to that first part, the bare minimum of the first part of the goal. I want to do this. And then they quit trying to figure out the reverse engineering part. And many of them just listen to what a whole bunch of different people tell them. There's nothing wrong with putting yourself in a situation like, for example, joining the academy or something where you have a system and you can dial into that system. But I still strongly, even in that case, still strongly recommend that you have a goal, because you won't know if you've reached it, and you won't know what decisions you need to make in order to reach those goals. But if you reverse engineer like I just taught you or just talked about, right, you're going to be able to say, I know I need to do. I need to get 100 voiceovers a month. If I get 100 voiceovers, if I do 100 voiceovers a month, I'm going to reach my goal. Or maybe I need. Maybe I want to make $1,000 per voiceover. So I know if I get 10 voiceovers a month, I'm going to reach my goal of $10,000 a month. So everything I need to do revolves around finding jobs that are at least $1,000, $1,000 or more a job, and I only need to get 10 of.

[B]

Them.

[A]

That change do you see how that. If you think like that all of a sudden, by me saying that, I bet your mind. Let your mind think, okay, well, how do I do that?

[B]

Right?

[A]

Like doing it. So if you're not doing that specific work with the goals you're setting, your mind, you're behind the eight ball, like it's going to be near impossible for you to reach any of it. And yes, thinking is not easy. I mean, I laugh about it, right? Because we think every day. But you know what I mean, right? Like really diving into this. And why is it not easy? Because it forces us to make hard decisions, right? It forces us to make hard decisions. I think the reason why a lot of people don't make some of those decisions is because I do honestly believe they want more. They really want more, but they're afraid to say it out loud. They're afraid to actually speak their desire because somewhere, at some point or the world or whatever has told them that it's not for you or you're not going to be able to ever reach the goal that you really want to obtain. The one that's inside, that you never share out loud with anybody because you're afraid everybody will think you're just stupid or that's stupid to think that way. Or you've been told it's dumb, you'll never make that much money or you'll never reach those heights you want to get to. We're told that a lot throughout our lives from whatever you know, whether it's, you know, individual, you know, like whether it's a person or society. But we are. And I find that a lot of people are just afraid to say how much money they really want to make because then they, they. If they say it out loud and they hear themselves saying it, then there is again, that's one. That's another ship burnt, right? You burned another ship, you burned another one, you burned another. You know, every time you're honest, really honest, you burn another ship because you can't lie to yourself anymore. That got deep really fast. But you'll learn that what I just told you is it really, honestly, you guys, it really does boil down to just literally knowing exactly what you want. Once you know exactly what you want, getting it is only a matter of time. I'm convinced that the majority of us struggle because we really have yet to define what we really want. And to do that, we have to come to some sort of terms and be open and honest about it. And I think sometimes being open and honest scares us because you might come out and be like, I want a yacht. You shout it out, I want a yacht. And then you say to yourself, God, I'm such an idiot. I would get a yacht. Why would I want to. Like you'll do this. I was using this example, Right, but you're going to say these things, right? And you're going to say it out loud and realize, why would I, you know, why would I need. You're going to then give yourself all these reasons why you shouldn't have it or you shouldn't want it, or why it's not possible, or why I can't do xyz. Then you're going to say to yourself, why do I even want something? Why do I need that? Is that really what I want? Or is that going to give me something I feel like I want? I mean, this is an exercise. This is an exercise. A while ago I listened to. Well, it changed my life. So Simon Sinek S I N E K I think he is the number one watched TED Talk of all time and his very famous book called Start with why. And it's an incredible. If you haven't heard it or seen it or watched it, go do it. It'll change your life. He talks about you start with why, right? Not the how or what. Most of us start with the how or what, not with the why. Why do we do the things that we do and the how or the what are just the ways that we solve the why we do it. You know, And I think that that at the heart of all of this is really the true reason why we fail or succeed, because we have to be open and honest and actually make that decision. All right, let's go ahead and call that. And let me just to say, as that's passing, right, you can make that decision. Many of you know it. You know it in your heart. Don't be afraid to go after it. Now. Just because you say it out loud doesn't mean you're going to reach it tomorrow. It might take you some time, it might take you a bunch of time, but at least you're moving towards something and you're honest. I mean, there's freedom and honesty, right? There's a weight lifted when you're honest. Yeah, there's other weights there, like frustration that you're not there yet, but you're not lying to yourself. And we know lying sucks. Lying sucks. Even to the worst person we lie to is ourselves. Okay, so that I again, I hope this wanted to remain positive. God, I don't know how long this video is, but we were just going all in on it. I hope, at least, though I've given you some practical ways, really dive into that goal. You guys, make it as specific as possible, then reverse engineer it logically by the number of things that you need to accomplish in order to get this. Use numbers. Use numbers to accomplish it. Now you might be like, I don't even have really numbers, because I don't even know. Well, that's why it does help to be a part of a group or somewhere who can help you at least somewhat with understanding what's going on in the industry and what's happening right now. That helps a great deal. But what you're really going to have to do is go through the ringer to discover them yourself. Just like a science project, right? Just like the scientific method, right. You have a hypothesis, and through that hypothesis you start to experiment.

[B]

Right?

[A]

You start to gather data, you start to put together variables, you start to do controlled tests. You start to do all these things to gather what you need and make your discoveries through your theory. You know, I think this, if. I think if I do this, this is going to happen. Try it out. What data did you collect from it?

[B]

Right.

[A]

This is the way that we can really reach our goals. Really. Not dreams, not just have random dreams, but actually reach those goals. All right, guys, don't forget, check out the link below. We're running our special, you know, and join us. You know, this is hell of a journey and a lot of fun, and it's always more fun together. So I'd love to have you guys have a wonderful, wonderful Tuesday. Thank you so much for sticking around for so long. I'll talk to you tomorrow. Bye, everybody.