David George (37:41)
Yeah, so I will cover both of these topics because I have pretty strong views on what's happening in the software market and then we can talk about what's what. The sort of future of companies that don't own a model is on the latter point we can cover that one first. Look, companies buy solutions, right? And so, you know, context is still king in most industries. There will be companies that compound their knowledge of industry specific workflows, industry specific data that they attach to. And so oftentimes that won't be what the model companies choose to pursue. You know, customers buy solutions, they, they don't buy some discrete workflow or just a database or a system to take action. So the most important thing is industry context. You also need a throat to choke, right? I think that's going to be increasingly important for customers. You know, so support, maintenance, integrations, data partnerships, user community, I think are all important things for companies that are building applications that are not model owners. And I think in most verticals and many of the functions in an organization there will be independent companies that do that. Model companies are going to be an arms dealer to most industries for some tasks or work that are highly horizontal or general. So something like general knowledge management inside of a corporation. The model companies are probably pretty well positioned for that. But you know, things like legal work, medical work, customer support tasks, you know, a lot of stuff that will happen in sales, accounting, finance, like those, I think those are going to be independent vendors and the model companies are going to be arms dealers to those. So that I think is the future of applications for companies that do not own models. I think it's a very bright future. We've invested a lot in some of these leading companies, but I think both the model companies and those companies will be big and successful on the software side. Yeah, I mean, look, the software industry has been crushed in the public markets. We could debate whether it's overblown or not, But I'll give you my diagnosis of the situation. Not particularly on valuations of specific companies, but here's what's going to happen with the software companies in the public markets. I think the issue is not that there's going to be a ton of new software in the future. There is going to be a ton of new software in the future. The whole story of SaaS and Cloud was that the market grew 7x in size. And some of that was captured by incumbents, some of it was captured by startups. The issue is, are the incumbents that are in the public markets going to actually be the ones that capture that? And by the way, I think it'll be much bigger than 7x this time. So why is it, you know, sort of a question of whether those incumbents have the chance to do it? First of all, it's probably going to be much harder for them to grow, right? All the new budget basically in any buyer organization is going toward AI initiatives right now. Now, it doesn't mean that they're ripping out their software systems. Gross dollar retention remains extremely high for these incumbent software systems, and I think it will for a while. But if you look since 2021, net dollar retention of these companies has steadily declined. If you look at the amount of revenue that the entire software industry is adding. So the growth is actually going toward AI initiatives. And so, you know, yes, they may not be getting ripped out, those incumbent vendors, but it's going to be much harder for them to find growth. So, you know, from a product standpoint, they're not going to get torn out, but they really run the risk of value getting built on top of them. So those are going to be systems of record. But you just build new vendors, build new products that can take action on top of those. And I think that's a real risk for the software industry right now if building software, the process of building software becomes much faster. There's a, another dynamic where every vendor can basically increase the amount of sks they offer rapidly, massively. And so if you are a platform vendor of choice and you sell a bunch of software in this domain, chances are everyone in the, in the nearby domains will also have those products and they'll all try to sell those new products and it'll get more competitive. So I think that's a dynamic, that's, that's really a risk for them. The most powerful change that I think is going to happen, which we're only seeing early signals of, is a business model shift. So when these technology shifts happen, you know, new user interface, new workflows, new data that you access that favors, you know, newcomers, you know, over incumbents, when you pair it with a business model shift that massively favors the newcomers. Right, because it's so hard to react if you're one of the incumbents. And so the big shift, if you, if you just take a spectrum of business models that's happened. You know, we used to sell license maintenance software. We moved that to, you know, seat based subscription. Then with the clouds, a lot of companies have become consumption based pricing models. And in the future with AI and a lot of domains, it's going to be outcome based pricing. You can see this first in the customer support industry because there's sort of verifiable tasks that those companies have to complete. But to the extent that we actually get to the point where the predominant way that enterprises want to buy is via outcomes and they can measure those results, I think it's going to be really tough for the incumbent.