In this episode of the TxO Startup Hotline series, Kofi Ampadu, partner at a16z and head of TxO, breaks down a practical, no-frills approach to getting real input from potential customers. Learn how to identify who your customer actually is, how to connect with them (without overthinking it), and what to listen for to know if they care enough to pay. If you’re stuck on how to start customer interviews, this one’s for you.