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This podcast is sponsored by Talkspace. May is Mental Health Awareness Month and Talkspace, the leading virtual therapy provider, is telling everyone let's face it in therapy, by talking or texting with a supportive licensed therapist at Talkspace, you can face whatever is holding you back, whether it's mental health symptoms, relationship drama, past trauma, bad habits or another challenge that you need support to work through, it's easy to sign up. Just go to talkspace.com and you'll be paired with a provider, typically within 48 hours. And because you'll meet your therapist online, you don't have to take time off work or arrange childcare. You'll meet on your schedule. Plus, Talkspace is in network with most major insurers and most Insured members have a $0 copay. Make your mental health a priority and start today. If you're not covered by Insurance, get $80 off your first month with Talkspace when you go to talkspace.com and enter promo code SPACE80. That's S P A CE80 to match with a licensed therapist today, go to talkspace.com and Enter promo code SPACE80.
Erin Menke
Welcome to Erin Menke's Cabinet of Curiosities, a production of iHeartRadio and Grim and Mild.
Aaron Manke
Our world is full of the unexplainable and if history is an open book, all of these amazing tales are right there on display, just waiting for us to explore. Welcome to the Cabinet of Curiosities.
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Let's be honest for a moment. Sports fans are not necessarily known for their good behavior. It's not unheard of for riots to break out if a beloved team loses or even wins. Fans take it on themselves to defend the honor of their team and clash with fans from the opposing club. Whether it's the football hooligans of the UK or baseball fans in the us these upheavals rarely end well In Ohio. There is one such episode from the 1970s that remains the most infamous in professional sports history and it all happened in June of 1974. First, the Cleveland Indians were coming off of a loss in Texas to the Rangers. It was a bitter defeat that included an on field brawl between some of the players. Not a good example for the fans. Second, the Indians returned home and prepared to face off against the Rangers, only now on their own turf. The stadium management prepared a promotion, a 10 cent beer night to draw fans to the game and the Cleveland Indians hadn't been performing well, it must be said. So the attendance was down. They typically drew Only about 12,000 fans per game. And third, a local shock jock named Peter Franklin spent the weeks leading up to the game urging people to attend, saying that this would be their chance to take revenge on the Rangers for the brawl in Texas. All of this leads to a virtual powder keg. On the night of the game, attendance is double what it normally is. Due to the promotion, There are about 24,000 fans at the stadium, and beyond that, they're consuming lots and lots of beer. Now, it's only 3% alcohol, but if the beers are only 10 cents apiece, well, the sky's the limit. As one fan said, I had $2. You do the math. Management supposedly limited fans to six beers each, which is already too many. But their ability to enforce that limit is questionable. Down on the field, the game is close. As the night progresses, fans get more and more restless. Things start to get wild when a female fan makes her way onto the field. She crawls on top of the dugout, removes her top, and starts dancing. She eventually wandered over and tried to kiss the umpire before finally leaving. Bizarrely, the nudity parade was only just getting started. Next, a man stripped down and ran across the field in just his socks. You know, you've got to keep your feet safe after all. Now, it must be said that streakers were actually common at this time. There had just been one on live TV at the Academy Awards that previous April. People in the 70s just really seemed to think it was funny to get naked in public. And in the case of this Cleveland Indians game, next up was a father and son duo. You know, just to make things even weirder, who walked out on the field together and mooned everyone. Clearly, the beers were taking their toll. Soon enough, fans were hurling cups and hot dogs onto the field. Management removed the players wives from the bleachers, sensing that things were going to get worse from there. And then suddenly, Rangers player Jeff Burroughs was swarmed with multiple drunk Indian fans who taunted him, trying to take his hat. And Indian's players came to his defense, tackling the most aggressive fan. And then all hell broke loose. Hundreds of fans swarmed the field, running amok, taking swings at each other and at the players. Security couldn't handle so many people. The best they could do was get the players off the field. The riot raged on for 45 minutes. Police arrived, but in all the chaos, they only managed to arrest nine people. After that, the umpire, you know, the one who had narrowly escaped being kissed by a streaker earlier, ruled that the game was a forfeit in favor of the Rangers. The Cleveland Indians fans had lost their team the game. Now, curiously, this was not the last 10 cent beer night at the stadium. The promoters argued that it had actually been successful. They had doubled attendance, never mind the fact that they had gotten everyone so drunk that they started a riot. Subsequent beer nights went more smoothly after that as the Cleveland locals wanted to prove that they could behave themselves. They were earning their city quite the negative reputation. However, over the years, the legend of 10 cent beer nights only grew to where it became something of a badge of honor if you were actually there. Fans loved to talk tough about how they drank 20 beers or how took a punch to the jaw or stole one of the bases. Literally stole one of the bases. Nowadays, baseball teams are very careful to avoid another of these incidents, limiting guests to two beers and upping the security at the stadium. But I have to say that it's curious this did not occur to them so much sooner.
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This podcast is sponsored by Talkspace. May is Mental Health Awareness Month and Talkspace, the leading virtual therapy provider, is telling everyone let's face it in therapy, by talking or texting with a supportive licensed therapist at Talkspace, you can face whatever is holding you back, whether it's mental health symptoms, relationship drama, past trauma, bad habits or another challenge that you need support to work through, it's easy to sign up. Just go to talkspace.com and you'll be paired with a provider, typically within 48 hours. And and because you'll meet your therapist online, you don't have to take time off work or arrange childcare. You'll meet on your schedule. Plus, Talkspace is in network with most major insurers and most insured members have a $0 copay. Make your mental health a priority and start today. If you're not covered by Insurance, get $80 off your first month with Talkspace when you go to talkspace.com and enter promo code SPACE80. That's S P A CE83. To match with a licensed therapist today, go to talkspace.com and Enter promo code SPACE80.
Erin Menke
Are you prepared to venture to the darkest, most haunted locations in the world?
Amy Bruni
There's no question you always feel like there's something around you. You hear noises that you shouldn't hear. You think you see somebody duck around a corner, but you go run to see who it is. There's nobody there.
Erin Menke
As your host, Amy Bruni, I'm ready to take you on a spine tingling journey through the unknown where the line between the living and the dead blurs. He said he saw black fingers curl.
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Up over the edge of the end.
Erin Menke
Of the footboard and then a head pop up. Brace yourself for a supernatural journey unlike any other. Whether you count yourself as a believer or skeptic, Haunted Road is the journey for you.
Amy Bruni
And there was a man sitting in a corner at a table. She saw him, and then it was gone.
Erin Menke
Listen to new episodes of Haunted road on the iHeartRadio app, Apple Podcasts, or wherever you listen to your favorite shows.
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The ancient Greeks told the story of a boy named Icarus who was the son of the world's greatest inventor. When the pair were imprisoned in a tower, the inventor created mechanical wings out of feathers, beeswax, and thread so that they could escape together. But Icarus was intoxicated by the thrill of flight and forgot his father's warning to stay low. He flew too close to the sun, the wax melted, and he plummeted to his death. It is, of course, a story about hubris, but on a literal level, it was also a reminder that humans were never really meant to fly. To the Greeks and many other ancient peoples, the skies belonged to the gods. Mortals could dream about visiting but would never belong there. And for roughly 300,000 years, that was true. Then, on a blustery December day in 1903, it ceased to be true. Two bicycle mechanic brothers named Orville and Wilbur Wright became the first humans to achieve powered flight. Their journey lasted 12 seconds and 120ft, but it changed history in an instant. Within hours, the Wright brothers Flight was making headlines. The news of their accomplishments spread across the globe, igniting imaginations and inspiring a generation of aviation enthusiasts. Among them was a seven year old boy from Worcester, Massachusetts, named Gene. Gene had always been a small boy, and his classmates never let him forget that. Their teasing left him feeling isolated, and so he found solace in his daydreams. He spent a lot of time staring out the window, wishing that he could leave the world and his bullies behind. So when Gene heard about the Wright brothers flight, he became obsessed. Boys had dreamed of flying for centuries, but now it was possible, and Gene was determined to be part of it. Over the next decade, he devoured every book and magazine on aviation he could find. And by the time he reached adulthood, the American aviation industry was just beginning to take off. No pun intended. He graduated from high school the very same year the first commercial passenger flight was conducted. The plane was still light years from the jumbo jet days of today. Of course, air travel was a rickety open cockpit experience experience. Loud, unsteady, and far from reliable. Most people at the time saw flying as more of a daredevil stunt than a way to travel. But to Gene, it was the future. He threw himself into the world of flight, taking every opportunity he could to get in a cockpit. Within a few years of graduating high school, he earned a reputation as one of the best pilots in the country. At a time when that was a very small group. When he wasn't in the cockpit, the Gene was analyzing flights in the classroom. He attended Clark University and studied physics with Robert Goddard, the father of modern rocketry. That education and personal connection became a launching pad for Gene's career. Pretty soon, he was rubbing elbows with aviation legends. He met Orville Wright, Howard Hughes, and Charles Lindbergh. He was even an early passenger on the Hindenburg and, as the story goes, predicted that it would go up in flames by the time World War I broke out. Jane was no longer just a dreamer. He flew for the US army in Europe, engaging in dogfights that were more like duels, where pilots circled each other in fragile wooden biplanes, firing rudimentary machine guns from the cockpit. And two decades later, when World War II erupted, Gene returned to the skies, this time in a sleek, metal closed cockpit monoplane that barely resembled the primitive aircraft of his youth. Aviation was evolving at lightning pace, and Gene adapted with it. By the war's end, he was working on experimental aircraft for the US Air Force, pushing the boundaries of human flight. Gene served until 1956, when he retired at the rank of colonel. He stayed active in the advancing field and later became a consultant for NASA. In July of 1969, the 73 year old was watching history unfold yet again. Gene had already witnessed aviation's evolution from fragile biplanes to supersonic jets, but this was something else entirely. A rocket carrying three men beyond Earth's atmosphere. As the lunar module touched down, Gene held his breath. And when the grainy black and white image flickered onto the screen, he saw the impossible become real. A man stepping onto the moon's surface. For Gene, though, this was more than just history in the making. It was also deeply personal, because one of those lunar astronauts was his very own son, Eugene Aldrin Jr. Better known to us as Buzz.
Aaron Manke
I hope you've enjoyed today's guided tour of the Cabinet of Curiosities. Subscribe for free on Apple Podcasts or learn more about the show by visiting curiosities podcast.com the show was created by me, Aaron Manke, in partnership with How Stuff Works. I make another award winning show called Lore, which is a podcast book series and television show and you can learn all about it over@theworldoflore.com and until next time, stay curious.
Unknown Sponsor Voice
This podcast is sponsored by Talkspace. May is Mental Health Awareness Month, and Talkspace, the leading virtual therapy provider, is telling everyone let's face it in therapy, by talking or texting with a supportive, licensed therapist at Talkspace, you can face whatever is holding you back, whether it's mental health symptoms, relationship drama, past trauma, bad habits or another challenge that you need support to work through. It's easy to sign up. Just go to talkspace.com and you'll be paired with a provider, typically within 48 hours. And because you'll meet your therapist online, you don't have to take time off work or arrange childcare. You'll meet on your schedule. Plus, Talkspace is in network with most major insurers and most insured members have a $0 copay. Make your mental health a priority and start today. If you're not covered by insurance, get $80 off your first month with Talkspace when you go to talkspace.com and enter promo code SPACE80. That's S P A CE80 to match with a licensed therapist today, go to talkspace.com and Enter promo code SPACE80.
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You're listening to an iHeart podcast.
Podcast: Aaron Mahnke's Cabinet of Curiosities
Host: Erin Menke
Release Date: May 13, 2025
In the episode titled "Ten Cent Trouble," Erin Menke delves into one of the most infamous events in professional sports history—the Cleveland Indians' infamous "10 Cent Beer Night" that erupted into a full-blown riot in June 1974. This detailed recounting not only explores the factors that led to the chaotic night but also examines its lasting impact on sports promotions and fan behavior.
Erin sets the stage by highlighting three key factors that created a volatile environment leading up to the event:
Recent Defeat and On-Field Brawl:
The Cleveland Indians had recently suffered a bitter loss to the Texas Rangers, which was marred by an on-field brawl among players. This incident left a sour taste and heightened tensions among the fanbase.
"The Cleveland Indians were coming off of a loss in Texas to the Rangers. It was a bitter defeat that included an on-field brawl between some of the players." (02:30)
Promotional Strategy:
To boost attendance, the stadium management launched a "10 Cent Beer Night" promotion. Usually averaging around 12,000 attendees per game, this promotion successfully doubled the turnout to approximately 24,000 fans.
"As one fan said, 'I had $2. You do the math.'" (04:15)
Provocative Media Influence:
Local shock jock Peter Franklin played a significant role in fueling excitement and resentment towards the Rangers, urging fans to attend the game as an opportunity for revenge following the earlier brawl.
"Local shock jock named Peter Franklin spent the weeks leading up to the game urging people to attend, saying that this would be their chance to take revenge on the Rangers for the brawl in Texas." (03:00)
With the heightened attendance and excessive alcohol consumption—facilitated by the cheap 10 cent beers—the atmosphere quickly deteriorated. Despite management's attempt to cap beer purchases at six per fan, enforcement was lax, leading to widespread intoxication.
Bizarre Incidents on the Field:
"Streakers were actually common at this time... there had just been one on live TV at the Academy Awards that previous April." (05:10)
Escalation to Riot:
As the game progressed, frustration mounted among the fans. Objects like cups and hot dogs were hurled onto the field. The situation reached a boiling point when Rangers player Jeff Burroughs was harassed by drunk fans attempting to steal his hat, prompting Indian players to defend him by tackling an aggressive fan. This confrontation ignited the riot, with hundreds of intoxicated fans swarming the field, attacking each other and the players.
"The riot raged on for 45 minutes. Police arrived, but in all the chaos, they only managed to arrest nine people." (05:50)
The tumultuous night ended with the umpire forfeiting the game to the Rangers due to the unmanageable chaos. Despite the clear evidence of the promotion's failure, the stadium promoters defended the event, claiming the doubled attendance justified the outcome. However, subsequent "10 Cent Beer Nights" saw increased security and reduced alcohol limits to prevent a recurrence of such chaos.
"They had doubled attendance, never mind the fact that they had gotten everyone so drunk that they started a riot." (06:10)
The "10 Cent Beer Night" became legendary, ingraining itself in Cleveland sports lore as a cautionary tale of poorly managed promotions and excessive fan intoxication. Fans often reminisce about the event with a mix of humor and bewilderment, sharing exaggerated tales of their exploits that night. This incident fundamentally changed how baseball teams approached in-game promotions, emphasizing fan safety and responsible alcohol distribution.
Erin Menke:
"It's curious this did not occur to them so much sooner." (06:20)
Reflecting on the oversight by stadium management in preventing such incidents in future promotions.
Fan Commentary:
"I had $2. You do the math." (04:15)
Highlighting the irresistible lure of the cheap beer deal that contributed to excessive consumption.
"Ten Cent Trouble" serves as a captivating exploration of how a combination of recent sports tensions, aggressive promotional tactics, and media influence can culminate in one of the most chaotic nights in sports history. Erin Menke skillfully unpacks the multifaceted elements that led to the Cleveland Indians' infamous promotion, offering listeners both a historical account and timeless lessons on crowd management and event planning.
This summary encapsulates the key points, discussions, and insights from the "Ten Cent Trouble" episode of Aaron Mahnke's Cabinet of Curiosities, providing a comprehensive overview for those unfamiliar with the original podcast.