Podcast
Abandoned Cart
Hosted by Laura Hanlon & Adam Smith · EN
Abandoned Cart is the podcast for eCommerce founders and marketing leaders who want more than just inspiration - they want insight they can actually use.
Hosted by Adam Smith and Laura Hanlon of &Allies, we go behind the scenes with the people building and scaling real eCommerce brands. No gurus. No fluff. Just honest conversations, hard-won lessons, and practical takeaways you can apply to your own growth journey.
From marketing wins and brand-building breakthroughs to the mistakes they’d never make again - this is where the real growth stories get told.
15episodes
Episodes
Newest firstAll episodes
Why Do Most Businesses Struggle with Marketing Analytics?
Sep 800:36:42Tap to summarizeIn this episode, we are joined by Kim Leary, founder of Squibble, about essential strategies for improving user experience (UX) and conversion rate optimization (CRO) in e-commerce. We discuss the importance of pricing for quality and how testing and understanding customer behavior is crucial for marketing analytics. We also explore challenges faced by small businesses with low website traffic and future trends in CRO, including the role of AI and the convergence of UX and CRO.Kim Leary's Journey and Squibble's StoryChallenges in Marketing AnalyticsImportance of User Behavior DataUnderstanding UX vs CROThe Future of CROLinksKim (Turrell) LearyLinkedIn : https://www.linkedin.com/in/kimberleyjane/Website : https://squibble.design/& Allies (Formerly Pink Leopard)www.andallies.co.uk
Transcribe →How to create highly converting videos for your eCommerce brand
Sep 800:24:31Tap to summarizeIn this episode, we are joined by Stokely Howard, a performance creative expert. Stokely shares insights from his journey, influenced by his granddad's advice about the brevity of life, which fuels his drive across multiple ventures. We explore the importance of storytelling in e-commerce, detailed strategies for creating effective videos, the role of continuous testing, and cost-effective ways to produce engaging content. We also discuss the impact of TikTok on modern branding and how creative elements can significantly boost conversion rates on websites. Stokely emphasises the necessity of adaptability, understanding customer pain points, and consistently feeding the content creation loop with fresh and strategic ideas. The episode wraps up with actionable tips for leveraging video content to enhance customer trust and drive sales.Stokely's Background and BusinessCreating Highly Converting VideosThe Importance of Brand StrategyCost-Effective Content CreationTikTok and Creative StrategiesLinksStokely HowardLinkedIn: https://www.linkedin.com/in/stokely-howard-0281a378/Website: https://www.trendygrandad.com/&Allies (Formerly Pink Leopard)www.andallies.co.uk
Transcribe →The Evolution of e-commerce Search
May 27, 202500:24:22Tap to summarizeIn this episode, we are joined by Matt Caron, a Shopify SEO specialist and yoga teacher, where we discuss the significance of mindset in personal and professional life, the evolution of e-commerce search, and the impact of AI on search algorithms. Matt explains the transition from keyword matching to more advanced algorithmic approaches and the importance of high-quality content, structured data, and product optimisation for e-commerce businesses. We also delve into the future of AI in search, its potential privacy issues, and strategies that e-commerce leaders can implement to stay competitive in the evolving digital landscape.Key takeaways:The Evolution of E-commerce SearchThe Future of AI in E-commercePractical Tips for E-commerce LeadersKey Strategies for Shopify SEOThe Impact of SEO on E-commerce SuccessUnderstanding and implementing effective SEO strategiesLinksMatt CaronLinkedIn : https://www.linkedin.com/in/matt-caron/Pink Leopardwww.pinkleopard.co.uk
Transcribe →How Design Can Make or Break Your Marketing and Sales Strategy
May 27, 202500:29:21Tap to summarizeIn this episode, we are joined by Lucianne Soley, founder of Soley Creative. We delve into the critical role of commercial design in marketing and sales strategies, discussing its impact on business success.Luciane shares her expert insights on creating brand equity, the importance of first impressions, and the strategic elements that make design commercially viable. She also cover tips for briefing designers, the significance of having a brand guardian, and a real-world example of a successful rebranding project. This episode offers practical advice on maintaining a consistent brand identity and effectively critiquing design work to ensure commercial success.Key Takeaways:Understanding Solely Creative and Commercial DesignThe Importance of First Impressions in DesignBuilding Brand Equity and ResonanceThe Impact of Commercial Design on Business SuccessHow to Brief a Designer EffectivelyTop Tips for Implementing Commercial DesignLinks:Lucianne SoleyLinkedIn: https://www.linkedin.com/in/lucianne-soley/Website: https://www.soleycreative.com/Pink Leopardwww.pinkleopard.co.uk
Transcribe →Personalised User Experiences in eCommerce
May 27, 202500:29:31Tap to summarizeIn this episode, we are joined by Rebecca Worsley, founder of Rainy City, an award-winning Shopify Plus agency. Rebecca shares her journey from dropshipping to creating a successful e-commerce agency, emphasising the importance of personalised user experience (UX) in web design. Throughout the episode, we discuss actionable insights such as leveraging tools like Rebuy and DataShips, integrating AI for tailor-made customer interactions, and the critical role of understanding and targeting the right customer demographic to boost online sales.Key Takeaways:Rebecca's Journey: From Dropshipping to Rainy CityThe Importance of User Experience (UX) in e-commerceChallenges and Misconceptions in UXPersonalization in Web DesignTools and Technologies for Personalization5 Future Trends and Final ThoughtsAdvice for Improving Website UXLinksRebecca WorsleyLinkedIn : https://www.linkedin.com/in/rebeccaworsley/Website : https://www.rainycityagency.com/Pink Leopardwww.pinkleopard.co.uk
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