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What do we mean by total addressable market (TAM) in the context of ABM?

For many ABM’ers, TAM might be an area that’s not as considered. After all, the goal with ABM can be to move beyond TAM and into a more specific focus. However, getting TAM right sets the parameters for ABM program success.

With this in mind, Jack and Josh explore the considerations, challenges and points to think about when establishing your total addressable market in ABM; from defining to aligning your focus across sales and marketing.

Jack Rawlings

Head of ABM

Jack Rawlings is a seasoned Marketer with experience in both B2C and B2B worlds. In his role as a Head of ABM at strategicabm, he works with Marketing and Sales teams of leading B2B tech brands to develop impactful ABM strategies to meet their growth objectives.

Josh Weale

Director of ABM

Josh is strategicabm’s Director of ABM, leading the development of innovative strategies to help enterprise tech businesses win, grow and retain their most important accounts. With a background in journalism and several years of client-side experience, he works with Sales and Marketing teams to help them succeed.

10. Do you know your Total Addressable Market (TAM)?