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How does personalized content enhance the effectiveness of ABM strategies? How do you write a good ABM value proposition? And, are there limits to what you should and shouldn’t personalize?

In ABM, your content is key to connect with accounts. So how can you make sure that content approaches them with empathy, understanding and relevance?

In this episode of ABM Under the Hood, Jack Rawlings explores the world of content personalization with Lucy Jones, Head of Content Marketing at ABM.

About your hosts:

Jack Rawlings is a seasoned Marketer with experience in both B2C and B2B worlds. In his role as a Head of ABM at strategicabm, he works with Marketing and Sales teams of leading B2B tech brands to develop impactful ABM strategies to meet their growth objectives.

Lucy Jones is an experienced content specialist. In her role as Head of Content Marketing strategicabm, she works across content strategy and development to ideate, create and bring to life the effective and unique content that ABM programs need.