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When it comes to ABM, creativity is the secret to making campaigns that not only stand out, but truly resonate with accounts.

Align outside-of-the-box ideas with account insight, and you’ll create memorable work that truly understands, inspires, and speaks the language of your accounts.

So what does it take to introduce unique creativity into ABM? In this episode of ABM Under the Hood, Jack dives into the creative process with James Dignum, Senior Art Director at strategicabm.

About your hosts:

Jack Rawlings is a seasoned Marketer with experience in both B2C and B2B worlds. In his role as a Head of ABM at strategicabm, he works with Marketing and Sales teams of leading B2B tech brands to develop impactful ABM strategies to meet their growth objectives.

James is a Senior Creative who has worked closely with teams around the globe to deliver the Big Ideas for B2B and B2C clients. His main goal? Create beautiful and meaningful work that drives engagement and delivers real results.