In this episode, Bradley sits down with Matt Jonza, co-owner of Direct Clicks and longtime digital marketing operator, to talk about what has changed in marketing for small business owners. From the rise of AI-driven ad platforms to shifts in search behavior and lead quality, Matt breaks down what business owners need to understand if they want their marketing to actually support growth.

They discuss how digital advertising has evolved, why SEO and AEO still rely on many of the same fundamentals, and what owners should know about reviews, fresh content, and question-and-answer sections on their online profiles. Matt also explains why direct response and branding need to be approached differently depending on the stage of the business.

This conversation moves beyond tactics and into decision-making. How much should you invest in marketing? What should early-stage businesses prioritize? And how do you balance quantity of leads with quality of leads while still building a business your team can actually support?

If you want a clearer view of what digital marketing should look like for a growing small business, this conversation is for you.

Visit https://workshop.blueprintos.com to register for the upcoming Above The Business workshop.

Connect with Matt: https://www.linkedin.com/in/insurancequotesmn/

Learn more about Direct Clicks: https://www.directclicksinc.com/

Thanks to our sponsors

Coach P Consulting

Coach P found great success as an insurance agent and agency owner, leading a large and stable team of top-performing professionals. Today, he shares the systems, delegation strategies, and specialization methods he developed along the way. Gain access to weekly training calls and mentoring at:

https://www.coachpconsulting.com

Be sure to mention you heard about it on the Above The Business Podcast.

Autopilot Recruiting

Autopilot Recruiting helps small business owners solve staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every business day, optimizing your applicant tracking system, posting job listings, and sourcing candidates through social media and local communities.

https://www.autopilotrecruiting.com

Mention Above The Business Podcast when you reach out.

Direct Clicks

Direct Clicks is built by business owners, for business owners. They specialize in custom marketing solutions that drive real results. From paid search campaigns to SEO and social media management, they provide comprehensive digital marketing support to help your business grow.

Exclusive offer for listeners:

https://directclicksinc.com/abovethebusiness

Get a free marketing campaign audit and actionable recommendations.

About Above The Business

Above The Business is hosted by Bradley Hamner, founder of BlueprintOS, and focuses on helping small business owners transition from Rainmaker to Architect by building systems, teams, and operations that scale.

#557: Marketing That Actually Drives Growth with Matt Jonza