In this episode, Bradley sits down with David Peterson, insurance agency owner and author of Building Your Dream Team. David shares how he grew his business from three employees to nearly 60 over 12 years by treating recruiting as a structured system rather than a reactive process.

They cover multi-step recruiting funnels, why making a position hard to get increases candidate desire, how to hire for character over a specific role, what real onboarding looks like in the first 30 days, and how to read references for what isn't being said.

This conversation moves beyond recruiting tactics and into the discipline of building a team for the long term. What would your business look like if every open position was treated as something worth competing for? Are you investing enough in the people on your team to keep them there? And how much of your time as a business owner is genuinely going to the team? If you are serious about building a business that runs on talented, committed people, this conversation is for you.

Visit https://workshop.blueprintos.com to register for the upcoming Above The Business workshop.

Pick up David's book, Building Your Dream Team, on Amazon: https://a.co/d/0bR6N9Xf

Learn more about David Peterson and his consulting: https://www.coachpconsulting.com

Check out David's scaling seminars: https://www.scaleandprofitseminar.com/

Thanks to our sponsors

Coach P Consulting

Coach P found great success as an insurance agent and agency owner, leading a large and stable team of top-performing professionals. Today, he shares the systems, delegation strategies, and specialization methods he developed along the way. Gain access to weekly training calls and mentoring at:

https://www.coachpconsulting.com

Be sure to mention you heard about it on the Above The Business Podcast.

Autopilot Recruiting

Autopilot Recruiting helps small business owners solve staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every business day, optimizing your applicant tracking system, posting job listings, and sourcing candidates through social media and local communities.

https://www.autopilotrecruiting.com

Mention Above The Business Podcast when you reach out.

Direct Clicks

Direct Clicks is built by business owners, for business owners. They specialize in custom marketing solutions that drive real results. From paid search campaigns to SEO and social media management, they provide comprehensive digital marketing support to help your business grow.

Exclusive offer for listeners:

https://directclicksinc.com/abovethebusiness

Get a free marketing campaign audit and actionable recommendations.

About Above The Business

Above The Business is hosted by Bradley Hamner, founder of BlueprintOS, and focuses on helping small business owners transition from Rainmaker to Architect by building systems, teams, and operations that scale.