In this episode, Bradley sits down with Stephen Woessner, co-founder of Predictive ROI, who has owned five businesses and spent 16 years helping agency owners grow. Stephen shares his family's entrepreneurial roots and why he believes risk tolerance, strategic clarity, and team-building form the core of any founder's DNA.

They cover the "ones and threes" revenue friction points, Predictive ROI's three pillars of growth (grow audience, nurture leads, increase sales), and why trust has moved so far upstream in B2B buying that most prospects are already pre-sold before a first conversation. Stephen also breaks down where agentic AI is creating real operational leverage today.

This goes beyond tactics and into what sustainable growth actually requires. What does owning your addressable market mean in practice? How do you pick one channel when resources are tight? And how do you build trust deep enough that the sales process becomes a foregone conclusion? If you are working to grow more predictably, build a stronger pipeline, and understand how content and AI function as real business tools, this conversation is for you.

Visit https://workshop.blueprintos.com to register for the upcoming Above The Business workshop.

Resources

Learn more about Stephen Woessner and Predictive ROI: https://predictiveroi.com/

Connect with Stephen on LinkedIn: https://www.linkedin.com/in/stephenwoessner

Listen to the Sell With Authority podcast:

https://open.spotify.com/show/2JUWdPxO9zhTzRtalDC59E?si=39125931da4a4247

https://podcasts.apple.com/us/podcast/sell-with-authority/id1596810706

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Coach P Consulting

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Autopilot Recruiting

Autopilot Recruiting helps small business owners solve staffing challenges by taking the stress out of hiring. Their dedicated recruiters work on your behalf every business day, optimizing your applicant tracking system, posting job listings, and sourcing candidates through social media and local communities.

https://www.autopilotrecruiting.com

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Exclusive offer for listeners:

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About Above The Business

Above The Business is hosted by Bradley Hamner, founder of BlueprintOS, and focuses on helping small business owners transition from Rainmaker to Architect by building systems, teams, and operations that scale.