This week on Above the Fold, I sat down with Kieran Mathew, GM and partner at Equip Foods, to talk about what it really takes to build a brand that lasts.

We get into his journey from running a marketing agency at 19 years old to scaling a multi-million dollar eCommerce business. Kieran breaks down why transparency, trust, and real customer relationships have been the backbone of Equip’s growth, and how the brand has quietly dominated the beef protein space by focusing on quality over hype.

We also get into:

🔥 The power of word-of-mouth marketing (and why “mom-fluencers” are game-changers)

🔥 Why Equip is staying lean, profitable, and intentional instead of chasing trends

🔥 How listening to customers led to first-to-market innovations like colostrum gummies

🔥 That time Gwyneth Paltrow casually gave Equip a shoutout on The Skinny Confidential

If you’re scaling a brand, thinking about DTC growth, or just want to hear how Equip is rewriting the rules in supplements, this one’s packed with insights you can actually use.

Follow Kieran:

Instagram: @kieranmathew_

X: @kieranmathew

LinkedIn: linkedin.com/in/kieranmathew/

Follow Equip Foods:

Equip Foods: @equipfoods

Website: www.equipfoods.com

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Episode 48 | How Equip is Shaking Things Up in the Protein Market