This week, we sat down with Ali Rose VanOverbeke to talk about what it really takes to build a brand that people actually care about—beyond just running ads and chasing conversions.

We get into creative direction, brand loyalty, and why e-commerce is starting to feel like one big copy-paste formula. Ali’s seen it all—from designing for billion-dollar brands to launching her own sustainable eyewear company to leading growth at Kadeya, a company redefining beverage retail.

She shares the hard lessons from running a mission-driven business, why good branding goes beyond aesthetics, and how data and personalization are shaping the next era of CX. Plus, we dive into hot takes on Alex Cooper’s Unwell, Alex Earle’s rumored alcohol brand, and why creator-led businesses aren’t always what they seem.

If you’re building a brand, scaling a business, or just tired of every e-commerce brand looking the same, this episode is packed with insight you can actually use.

Listen now for real talk on brand strategy, CX, and why creative storytelling still matters.

📲 Follow Ali:

Instagram: @alirosevan

LinkedIn: https://www.linkedin.com/in/ali-rose-vanoverbeke/

📲 Follow Kadeya:

Instagram: @kadeya.club

Website: www.kadeya.com

👋 Enjoying Above the Fold?

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Connect with Jess on:

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Instagram: instagram.com/jess.cervellon

Episode 51 | E-Commerce Marketing Tactics with Ali Rose VanOverbeke