Abundant Practice Podcast: Episode #617 Summary

Episode Title: Fixing Common Website Copy Mistakes For Therapists
Host: Allison Puryear
Release Date: February 1, 2025

Introduction

In Episode #617 of the Abundant Practice Podcast, host Allison Puryear delves into a critical aspect of building a successful private practice: crafting effective website copy. Addressing a common concern from therapists—lack of confidence in writing website content—Allison provides actionable tips to overcome hesitation and avoid prevalent copywriting pitfalls.

Today's Question

Listener's Inquiry:
"I keep avoiding writing my website copy because I just don't feel confident in how to write it. Do you have some tips?"

Three Major Website Copy Mistakes

Allison identifies and elaborates on three frequent mistakes therapists make when writing their website copy:

1. Flowery Language That Doesn't Say Anything

• Issue: Overuse of poetic or vague phrases that fail to communicate clear value to clients.

• Example:
  "The resilience of spirit in and among my clients allows for deep healing and growth."
  – Allison [02:15]

• Why It Matters: Such language can confuse potential clients who seek straightforward solutions to their struggles.

• Solution: Use clear, actionable language that directly addresses clients' needs.
  Better Approach:
  "I help people who feel stuck gain the clarity and confidence to move forward."
  – Allison [02:45]

2. Talking About Yourself Too Much

• Issue: Focusing excessively on the therapist's own passions or qualifications rather than the client's experience and desired outcomes.

• Example of Ineffective Copy:
  "I'm passionate about helping people."
  – Allison [04:10]

• Why It Matters: Clients are more interested in how you can help them rather than your personal motivations.

• Solution: Center the copy around the client's struggles and the results they can achieve.
  Better Approach:
  "You're tired of feeling anxious all the time. I'll help you manage the worry so that you can finally relax and enjoy your life."
  – Allison [04:35]

3. Psychobabble and $5 Words

• Issue: Using complex psychological terminology or jargon that may alienate or confuse potential clients.

• Example of Ineffective Copy:
  "Using a psychodynamic framework, I'll help you process unresolved conflicts."
  – Allison [06:00]

• Why It Matters: Clients seek immediate help and may find theoretical jargon off-putting.

• Solution: Employ approachable language that focuses on practical outcomes and client-centric processes.
  Better Approach:
  "Together we'll uncover patterns that no longer serve you and create healthier ones."
  – Allison [06:30]

Key Insights and Advice

Speak Directly to Your Clients

Allison emphasizes the importance of making website copy sound conversational and empathetic, akin to what a therapist would say during a session.

• Quote:
  "I want your website copy to sound like what you say in session. Imagine that your ideal client is sitting across from you. What are you going to say to them to help them feel seen and supported?"
  – Allison [07:00]

Embrace the Writing Process

Writing effective copy is a skill that improves with practice. Allison encourages therapists not to fear imperfect drafts, as refinement leads to clarity and impact.

• Quote:
  "Don't be afraid of writing a messy first draft or even a messy fifth draft. Great copy takes some practice and the more you do it, the better you're going to get."
  – Allison [07:45]

Resources Provided

To assist therapists in overcoming their website copy challenges, Allison offers several valuable resources:

1. Website Copy Template:
   A structured guide to help therapists start writing their website content with ease.

2. Worksheet for Copywriting:
   A practical tool to identify and articulate what therapists want to convey to potential clients.

   • Access:
     Listeners are encouraged to visit www.abundancepracticebuilding.com and DM Allison the word "sheets" to receive the worksheet.

3. Abundance Party Membership Program:
   A comprehensive program that provides step-by-step guidance on building a thriving private practice, including templates and worksheets.

   • Learn More:
     Visit www.abundanceparty.com for additional support and resources.

Conclusion

Allison Puryear wraps up the episode with words of encouragement, affirming that therapists possess the capability to create compelling website copy that resonates with their ideal clients. By avoiding common mistakes and utilizing available resources, therapists can enhance their online presence, attract their ideal clientele, and ultimately build a more fulfilling private practice.

Additional Resources:

• Free Tools:
  Access a free private practice checklist, worksheets, and more at www.abundancepracticebuilding.com.

• Support:
  For further assistance, email the team at help@abundancepracticebuilding.com.

Connect and Share:
If you found this episode helpful, consider sharing it with a therapist friend to help them build the practice they desire.