Abundant Practice Podcast: Episode #627 - How To Get Good On Video

Host: Allison Puryear
Release Date: March 8, 2025

Introduction

In Episode #627 of the Abundant Practice Podcast, host Allison Puryear delves into a topic increasingly vital for therapists: mastering the art of video content. Titled "How To Get Good On Video," this episode addresses common fears and challenges therapists face when attempting to connect authentically with their audience through video mediums. Whether you're a seasoned therapist looking to enhance your online presence or a newcomer feeling apprehensive about stepping in front of the camera, this episode offers actionable strategies to overcome discomfort and shine on video.

Overcoming Camera Anxiety

Allison begins the episode by acknowledging the nervousness many therapists feel about recording videos for their practice. She shares her personal journey of struggling with on-camera presence despite having solid scripts and quality equipment. “When I first started I was really, really terrible on camera… I was sweating and I was just being boring” (00:36).

Practical Strategies to Feel Comfortable

1. Simulate Real Conversations:

   Allison discovered that recording herself while teaching a small group of therapists transformed her demeanor on camera. “Talking to an actual person makes a huge difference” (01:30). By having a friend or loved one sit behind the camera, the experience felt more like a natural conversation, reducing the intimidation factor of the lens.

2. Amp Up Your Energy:

   Recognizing that video can sometimes flatten energy levels, Allison emphasizes the importance of slightly increasing one’s natural enthusiasm. “Video tends to flatten your energy… bring just a little bit extra for it to show up on camera” (02:00). This doesn’t mean being inauthentic but ensuring that your personality shines through, even on days when you might not feel your most energetic.

3. Consistent Practice:

   The cornerstone of comfort on camera is regular practice. Allison recommends dedicating just two minutes a day to record a video on your phone, regardless of the topic. “To get the practice… just to get the practice of speaking to a camera and then watching yourself and getting over all the insecurity” (03:15). Reviewing these recordings helps in desensitizing the initial discomfort and building confidence over time.

Embracing Authenticity Over Perfection

Allison stresses that authenticity trumps perfection in video content. “Your people that follow you don't need perfection. They need authenticity” (04:10). Viewers are more likely to connect with real, relatable content rather than polished, flawless presentations. This philosophy encourages therapists to embrace their unique selves, fostering genuine connections with their audience.

Additional Resources and Support

To bolster the insights shared, Allison introduces supplementary resources available through the Abundance Practice Building platform:

• Worksheets and Checklists: Practical tools to implement the strategies discussed.
• Free Trainings: Additional modules to deepen understanding and skill.
• YouTube Library: Access to the entire Ask Allison video repository for continuous learning.

For those seeking a more comprehensive dive into video skills, Allison mentions their exclusive marketing course within the Abundance Party membership program. “We have an entire module in our marketing course in the Abundance Party. It’s going to walk you through, step by step, how to get really good on camera” (05:10).

Conclusion

Allison wraps up the episode by reiterating the importance of video as a powerful tool for building and expanding a therapy practice. She encourages listeners to embrace the learning curve, reminding them that “getting comfortable on camera, it’s a skill. And like any skill, it’s gonna get better with practice” (04:50).

Encouragement is also extended to engage with the community by accessing worksheets, sending direct messages for additional resources, and exploring the Abundance Party for more in-depth training.

Notable Quotes

• Allison Puryear (00:36):
  “When I first started I was really, really terrible on camera… I was sweating and I was just being boring.”

• Allison Puryear (02:00):
  “Video tends to flatten your energy… bring just a little bit extra for it to show up on camera.”

• Allison Puryear (03:15):
  “To get the practice… just to get the practice of speaking to a camera and then watching yourself and getting over all the insecurity.”

• Allison Puryear (04:10):
  “Your people that follow you don't need perfection. They need authenticity.”

• Allison Puryear (05:10):
  “We have an entire module in our marketing course in the Abundance Party. It’s going to walk you through, step by step, how to get really good on camera.”

Final Thoughts

Episode #627 of the Abundant Practice Podcast serves as an invaluable guide for therapists aiming to enhance their video presence. By addressing common fears and providing structured, practical advice, Allison Puryear empowers listeners to embrace video as a medium for authentic connection and practice growth. With consistent practice, a focus on authenticity, and the support of available resources, therapists can overcome on-camera anxieties and effectively engage their audience.

For additional resources, worksheets, and support, visit Abundance Practice Building or join the Abundance Party membership program at www.abundanceparty.com.

Timestamp References

• 00:36 - Introduction and initial struggles on camera.
• 01:30 - Importance of simulating real conversations.
• 02:00 - Amplifying energy on video.
• 03:15 - The role of consistent practice.
• 04:10 - Embracing authenticity over perfection.
• 04:50 - Getting comfortable as a skill.
• 05:10 - Introduction to additional resources and the Abundance Party.

This summary is designed to provide a comprehensive overview of Episode #627 for those who haven't listened, capturing key discussions, insights, and actionable advice shared by Allison Puryear.