Episode #665: Scaling Beyond 1:1 (Without Losing 1:1), feat. Jenn Fredette

Summary

Abundant Practice Podcast: Episode #665 - Scaling Beyond 1:1 (Without Losing 1:1) featuring Jenn Fredette

Host: Allison Puryear
Guest: Jenn Fredette
Release Date: July 9, 2025

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Introduction

In Episode #665 of the Abundant Practice Podcast, host Allison Puryear engages in a profound discussion with marketing expert Jenn Fredette about scaling a private therapy practice beyond traditional one-on-one sessions without compromising the personal touch that therapists value. The conversation navigates through the misconceptions surrounding passive income, explores sustainable scaling strategies, and offers actionable insights for therapists aiming to expand their impact and income.

Debunking the Myth of Passive Income

Allison Puryear initiates the conversation by challenging the conventional notion of passive income within the therapeutic practice framework. She draws a parallel between passive income and her daughter’s idea of obtaining desired items effortlessly, highlighting that true passive income requires active effort in creating and maintaining revenue streams.

“Passive income is more about putting your intellectual property in something that somebody can access at almost any time. But part of what starts to get tricky is there are different ways to deliver passive products.”
— Allison Puryear [05:43]

Jenn Fredette echoes this sentiment by asserting that passive income, especially in a business context, is often overstated. She emphasizes the continuous effort required in marketing and maintaining digital products, thereby questioning the feasibility of truly passive income streams.

“I just don't think it exists. I think it's a really good sales angle... their back end is really intense.”
— Jenn Fredette [05:22]

Scaling Strategies for Private Practice

The podcast delves into three primary pathways for therapists to scale their practices:

1. Group Practice

Allison discusses group practices as the most traditional and arguably safest method to scale. She highlights the importance of strategic hiring and marketing to ensure a steady influx of clients, thereby maintaining the quality and sustainability of the practice.

“Group practice is the architect of safety. It is, I think, in a lot of ways, the safest way to scale.”
— Allison Puryear [15:55]

She emphasizes avoiding the replication of oneself among associates, advocating for diversity in therapeutic styles to enrich the practice’s offerings.

2. Digital Products and Self-Liquidating Funnels (Path Three: Disruptor of Empire)

Switching to digital avenues, Allison introduces the concept of monetizing marketing efforts through products like self-liquidating funnels (SLOs). This strategy involves creating low-priced offers that can later be upsold, thereby generating additional income without significantly increasing overhead.

“Create what's called a self liquidating funnel. So we have a low priced offer with an order bump with like a one time offer.”
— Allison Puryear [25:12]

Jenn expands on this by explaining how digital products can serve as supplementary income streams, enabling therapists to maintain their one-on-one sessions while reaching a broader audience.

“Once people are in that offer, we can help them know that they can ascend into your one on one if they like meet the criteria.”
— Allison Puryear [26:19]

3. Disrupting the Empire

Disruptor of Empire represents a blend of leveraging existing successful practices while expanding into new, often unrelated, business ventures. This path requires a different skill set, particularly in marketing and technology, which Allison admits can be challenging but ultimately rewarding.

“You have to actually be passionate about it or you're not going to get it off the ground because it's the passion that makes it go.”
— Jenn Fredette [20:25]

Balancing Intimacy and Scalability

A critical theme throughout the episode is maintaining the intimate, personal connection inherent in therapeutic work while scaling. Allison expresses her struggle with the impersonal nature of larger, scaled operations but acknowledges the necessity of adapting to broader business models to enhance reach and impact.

“This is not as intimate as practices. Right. And it just never will be.”
— Allison Puryear [21:04]

Jenn supports this by highlighting that while scaling may dilute the depth of individual interactions, it significantly increases the overall impact and accessibility of therapeutic services.

“By putting our intellectual property in different accessible containers, it's increasing our impact.”
— Allison Puryear [13:56]

Marketing and Technical Considerations

The discussion underscores the importance of robust marketing strategies and technical infrastructure in scaling practices. Allison shares her experience in rearranging her schedule to accommodate marketing tasks, emphasizing the balance required between client service and business development.

“I've actually had to rearrange my calendar that I'm like, I can't see clients and do the marketing thing on the same day because it's too much task shifting for me.”
— Allison Puryear [21:04]

Jenn adds that effective marketing is never entirely passive and requires continuous optimization and engagement. She advises therapists to view marketing as an integral part of their practice growth rather than a one-time effort.

“Marketing is never passive. Yeah.”
— Allison Puryear [07:41]

Conclusion

The episode concludes with actionable advice for therapists contemplating scaling their practices. Allison introduces the "Attune to Millions Calculator", a tool designed to help therapists evaluate different scaling options and develop a tailored strategy. She encourages listeners to engage with the free resources available and reach out for personalized feedback.

“If people go through and do this and then take screenshots and DM them to me at a thinkers guide, I will make them a quick three or four minute video and be like, this is what you should do.”
— Allison Puryear [28:02]

Jenn reiterates the importance of thoughtful scaling, ensuring that therapists maintain their passion and commitment to their clients even as they expand their business models.

“I just don't think it works as well when it's business to customer versus business to business.”
— Allison Puryear [09:33]

Key Takeaways

• Passive Income Myth: True passive income in therapy practices requires active creation and maintenance, challenging the notion of effortless earnings.

• Scaling Paths: Therapists can scale through group practices, digital products like self-liquidating funnels, or diversifying into new business ventures.

• Maintaining Intimacy: Scaling should aim to increase impact without significantly diminishing the personal connections crucial to therapeutic work.

• Marketing is Active: Effective scaling demands ongoing marketing efforts and strategic planning to sustain and grow the practice.

• Resource Utilization: Tools like the Attune to Millions Calculator can aid therapists in evaluating and implementing scalable business strategies.

Notable Quotes

• Allison Puryear [05:43]: “Passive income is more about putting your intellectual property in something that somebody can access at almost any time.”

• Jenn Fredette [05:22]: “I just don't think it exists. I think it's a really good sales angle...”

• Allison Puryear [15:55]: “Group practice is the architect of safety. It is, I think, in a lot of ways, the safest way to scale.”

• Allison Puryear [21:04]: “I've actually had to rearrange my calendar that I'm like, I can't see clients and do the marketing thing on the same day because it's too much task shifting for me.”

• Allison Puryear [28:02]: “If people go through and do this and then take screenshots and DM them to me at a thinkers guide, I will make them a quick three or four minute video and be like, this is what you should do.”

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For therapists eager to explore scaling their practices, Abundant Practice Podcast offers invaluable insights and practical tools. To embark on your journey toward a more abundant and impactful practice, visit www.abundancepracticebuilding.com for free resources and support.

Transcript

[Alison Parir]

Foreign.

[Jen Fredette]

Hi, welcome to the Abundant Practice Podcast. I'm Alison from Abundance Practice Building. I have a nearly diagnosable obsession with helping therapists build sustainable, joy filled private practices, just like I've done for tens of thousands of therapists across the world. I'm excited to help you too. If you want to fill your practice with ideal clients, we have loads of free resources and paid support. Go to abundance practice building.com Links all right, onto the show. So I've talked about therapy notes on here for years. I could talk about the features and the benefits in my sleep. But there are a couple things I want you to know about therapy notes that doesn't typically make it into an ad script. First is that they actually care if you like their platform. They don't only make themselves available on the phone to troubleshoot so you don't pull your hair out when you get stuck. They also take member suggestions and implement those that there's client demand for. Like Therapy Search, an included listing service that helps clients find you internal and external secure messaging Clinical outcome measures to keep an eye on how your clients are progressing. A super smooth, super bill process. Real time eligibility to check on your client's insurance. In my conversations with the employees there at all levels, they all really believe in their product and they want you to love it too. Second, they are proudly independently owned. Why should you care about that? Because as soon as venture capital becomes involved, the focus shifts from making customers happy to making investors happy. Prices go way up. Innovation plateaus. Making more money with as little output as possible becomes the number one focus. With over 100,000 therapists using their platform, they've been able to stay incredibly successful and they don't have to sacrifice your experience to stay there. You can try two months [e-mail] with the coupon code Abundant. Welcome back to the Abundant Practice Podcast. I'm your host, Alison Parir. I'm here with Jen Fredette and we're going to be talking about like the path to a million dollars. We're going to be talking about Passive income, which has quotation marks around it, which we'll talk about in a sec. But I think like Jen is if you don't follow her on Instagram. Like you're one of my favorite followers. I read like all your stories. I just love the way you phrase things. You're such an incredible connected writer. Like I feel like I'm just having tea with you when we're talking or when you're writing. Like I'm right there with you. So thank You. Everybody should be following you. And. Yeah. And you have a really cool freebie for people to help them think about their path to a million dollars, which is@a thinkersguide.com scale. We'll put that in the show Notes. Yeah. No.

[Alison Parir]

Hi. Hi. And I realized I didn't even tell you. And we'll talk about it as we talk through this. There's a second part to this free offer where people can get personalized feedback from me, which I love.

[Jen Fredette]

It.

[Alison Parir]

Just didn't think to tell you when we were talking about it before we hit. So.

[Jen Fredette]

Yeah, let's start with passive income kind of as an idea.

[Alison Parir]

Yes. So I don't know if you have this experience because you end up working, I think, with a lot of people who are starting out. And like, I just let me help, like, get some clients. Where I have been over the course of time that I've been a marketing consultant is I often work with people, like after they have their first five to 10 people, they want to refine things. Like, that's how I started, like, really helping people with their copy and still do a lot of work with like people's messaging. But we would do this and I would be like, why? Why are you paying me all of this money? Like, you're good. You have a full practice. Like, what. What is underneath this desire to keep refining and keep fine tuning? And what started to become clear is people wanted to make more money, didn't really know how. And so the only path that seemed available is like, I'll continue to raise my fee. So if I'm a real super premium fee therapist, I have to have like, like amazing, like the best of all, the best copy ever. Which honestly I don't think is true. I think I know plenty of people who are premium pay therapists who frankly don't have a website. Like, they, like, you don't necessarily need to go that way. And so we would start to have these conversations of like, well, you could scale, you could do something else. And then people would be like, I don't want to be a private pract coach though, because it seemed like that was the only other way. It was either that or have a group practice. And so over time, I've gotten to work with people kind of across the span of there are all these different ways to scale. And really scaling is what I focus on versus passive income. Because passive income, my kid experiences a lot of passive income. Like, she says she wants something and I don't know, like 60% of the time I'm like, yes, okay, you can have that. Like, that's passive income. She's not really doing much much except asking her version of the universe to have the thing that she wants. Over time, she's going to have to work to create whatever it is that she wants to bring in. And that's really about scaling. It's about growing beyond kind of like where we are right now. I feel like I'm getting a little metaphorical though. Is this making sense?

[Jen Fredette]

It's making sense to me. Okay, I want to talk about like break down passive income as a concept a little bit more. And by breakdown I mean like destroy the idea of passive income being a thing. I mean like maybe got money in an index fund. Sure, that's passive. Sure, yeah. But when it's a business, there's no passive income.

[Alison Parir]

So I don't know that I've ever talked about it this way, but as we're talking, I'm thinking about the idea of intellectual property. Right. And so I, and you know this about me. I still have a. I think of it as a full caseload. I see 15 people. If I want to get paid, I have to show up. Yeah, right. I'm sharing my intellectual property face to face with people. They're getting the parts of me that are relational. They're. And I charge a premium rate. But like I have to show up. Right. My intellectual property is like contained within me. And what therapists and healers in general sometimes struggle with is this idea that you actually can take some of what you do and, and put it in a container that's essentially evergreen, that you can direct people to. You don't have to be there. And so in that way, it's passive, but it is active. Like you have to put it in the container, you have to market towards it, you have to sell people on it, which a lot of therapists don't love to do. And so passive income is more about putting your intellectual property in something that somebody can access at almost any time. But part of what starts to get tricky is there's different ways to deliver passive products. You don't have a very passive business. I still get these emails because I'm in the. What are we calling it? It's just the community now or the party. Yeah, I'm in the community. And I'll be like, oh, I could, I could apply for a one on one with Allison. And you still deliver. Like what we're doing right now, you still show up. It's not a passive thing.

[Jen Fredette]

Yeah.

[Alison Parir]

There are people who develop Programs that literally are completely passive. Like all they have to do is make sure the marketing engine has turned on. Right. Not showing up.

[Jen Fredette]

But the marketing is the, is the non passive piece of that.

[Alison Parir]

It's true. Marketing is never passive. Yeah. Which I kind of love about. But I think people don't always get. There's ways to make it more automated and more efficient and more like less of you needing to be present with it. Yeah. But you're always having to do something, tweaking, thinking things, looking at things, reiterating, etc. Yeah. So coming back to the idea of passive income, I just don't think it exists. I think it's a really good sales angle. And I know why the pro marketers like really sold it, because the idea that you could just make tens of thousands of dollars while you sip drinks on a beach somewhere, which is often how people are. Especially if you follow a lot of these like digital marketing coaches. They're always communicating like, look at this luxe life that I live. Meanwhile, their back end is really intense. And I'm always like, oh, you were spending so much money on ads. I why am I still being retargeted? I bought your product like, like you're wasting money. And so then I start to feel suspicious about the whole, are you actually making that much money? I don't know. I feel like I'm going off on side trails though. Allison.

[Jen Fredette]

Yeah. I think this is good behind the scenes stuff that people who are considering alternative streams of income, which is a term I like better, as they're considering that when you fall into the algorithm of the bro marketers, all of a sudden it's like, oh, I just need one perfect funnel. I just need one Facebook ad strategy. I just need like it's easy to think that there's a silver bullet and to spend a lot of money trying to attain that silver bullet while thinking you're the one failing.

[Alison Parir]

Yes.

[Jen Fredette]

When it's just like dieting, like 5% of people are going to get results with like the silver bullet that's being advertised. So.

[Alison Parir]

And I think a lot of those silver bullets. So there's concept that I'm consistently reminding my attunement distilled folk that there's a difference between somebody being a business to business model, which is what like a thinker's guide is. Abundance is, is like that's a business to business model. And the ways that you can scale the kinds of marketing you can do, the messaging that works like, even conversion rates are different in business to business. Business to customer, where a lot of my people end up wanting to be is just a different ballgame. And there's different ways that that works. And always intrigued. My husband loves to work out. He's a drummer. And so he gets targeted with all sorts of, like, business to customer stuff. And I'm always intrigued at, like, watching who has, like, ingested, like the pro marketer. Like, this is how you have to do it.

[Jen Fredette]

Yeah.

[Alison Parir]

Because I don't think it works as well when it's business to customer versus business to business. We're mostly selling, like, I'll help you make more money. Right. But that doesn't. That's not really what you're selling when you're selling business to customer. And so the sales techniques that you use are different 100%. Um, so again, I think I like alternative income streams. I tend to think of it as, how can we give you a more multifaceted business? So if you were sick, if an emergency comes up, if, like, I'm in the D.C. metro area and I work with a lot of federal employees who thankfully still all have their jobs right now. And I'm married to a federal employee who still has this job right now. But I want to be able to, like, slide my scale if they lose their job. Like, I don't want them to be like, sorry, you got fired, Adios, you can't stay anymore. And having scaled, having other streams of income gives me that flexibility without having to really jack up my rate for the rest of my caseload to cover those kinds of things. And still, like, I live in a high cost of living area, pay my daycare bill, pay our mortgage, spend probably too much at Shake Shack, things like that. So having other income streams gives you flexibility for when life happens, that your intellectual property lives in different areas, not just in your brain and your heart.

[Jen Fredette]

Right.

[Alison Parir]

And the other piece of that too, is when we do that, we're not just increasing our own income, we're also increasing our impact because that's a. I consume a lot of marketing. I feel like marketing is my hobby that I figured out how to monetize. And the things that people sell, especially business to customer, like selling directly to consumers, Some of them just like, are you serious? Like, this is not good material. Actually, all sorts of. I haven't been getting targeted, like, with food stuff, but I get targeted with, like, a lot of somatic stuff. And I'll, like, watch some of the stuff. I'm like, you are just somebody who, like, took a workshop and decided to teach this. Like, that you're not, you don't have the credentials. And the people that I end up working with are highly trained in ifs or have done a, like, so many trainings. I can't even keep track of all of them. Like, they have so much knowledge and they're like, I don't know. I don't, I don't know if anybody wants this. Some woman is selling shadow work in a bikini on my feed. Like, we could, we could help you sell what you want to sell. Like, people do want that. And so when we find ways to continue to see people, one to one, most white people want to do that, but take our intellectual property and put it in other accessible containers, it's increasing our impact. For people who may never be able to afford to work with us or geographically can't work with us, that they still get that really good knowledge, but they don't necessarily get the relationship that they would in therapy.

[Jen Fredette]

Yeah, yeah. Well, let's talk about the three different paths to making a million dollars or more.

[Alison Parir]

Or more.

[Jen Fredette]

Yeah.

[Alison Parir]

Because inflation is a thing. It used to be like a million dollars. Wow, that's so much money. It's starting to feel like O man, with the way milk and eggs are. I don't know. So the most traditional way to scale is to build a group practice. And we've mentioned, I think already my new freebie, which is so fun, the attune to millions calculator. And so you can, your viewers, people who are listening can go and check it out. But group practice is the architect of safety. And it is, I think, in a lot of ways, the safest way to scale. Although I know potential group practice owners are like, no, John, they can't understand I'm playing on my hair. I'm like in every Facebook group trying to get fill up my associates. But the marketing is. It's just expanding what you already did to fill your practice. It's not a lot of. You're not creating another llc. You're not necessarily having to create a ton of new branding. You're having to expand beyond branding for an individual, for. I tend to think of it as like a family of services. I think this is where group practice owners I see get tripped up that they just want to have like replicas of themselves as their associates as opposed to, wow, like, there's going to be diversity no matter who you hire. Even if you find somebody who's like super, super similar, they're going to have a slightly different style. And so we've talked about this before. I'M big on ICA when it comes to messaging. And I'm almost always saying to people, oh, yes, an idea architect. So it's an ideal. I call it a. Not an architect. Architect. Avatar.

[Jen Fredette]

Yeah. Oh, yeah.

[Alison Parir]

I don't like avatar because I. I like the idea that it can be an archetype because then many people can resonate with it versus an avatar is just like a tiny, like, I don't know, you know, like an avatar on your phone or Hinduism.

[Jen Fredette]

It makes me think of like a cartoon. But yeah.

[Alison Parir]

Yes. So an archetype will have. Now we're going to go off on this path for a minute, Allison. But what I like about an archetype, because this is so many people are hesitant to niche down because they want to be inclusive. Think about it as an archetype. Many people of all sorts of different demographics, different journeys, etc. Resonate with the archetype. Like, I know Harry Potter is not as in fashion as it once was because of the craziness that J.K. rowling is on. But people, if you ask Millennials, like, what is your Hogwarts house? Can tell you, right? Like, no, like, this is because it's archetypal. Like, this is who I am. And so again, ica, when we think of it as an archetype, you can still then talk to one specific person, which is part of why my copy is conversational. And you feel like you're talking to me because I have somebody specific that I'm imagining talking to. And who knows, Allison, maybe I'll just write you some stories over the next week, but when we do that, it feels stickier, it feels more intimate. People are more willing to, like, go deeper with us and feel more compelled to take action when we suggest they take action.

[Jen Fredette]

Yeah.

[Alison Parir]

So coming back to group practice owners, I'm always saying to people, you can only have one ACA. One. You cannot. I know you want to have 18 and you want to have 20 different niche pages on your website, but you can have one group practice owners, you can have a family of ICAs, but they all have to be connected to each other, so it makes sense. But in group practice, when we start to look at associates and how many people you want to take on how many hours, you then know how many leads you have to generate for the year. And I think often what happens is people are like, I'll just hire a person. I gotta do the thing, and maybe I gotta hire a bunch of people so I can make a bunch of money. Oh, my gosh, now I'm like on this hamster wheel of, hi, how do I fill them up? As opposed to starting with, okay, I know that I want to have 10 associates. I want them to be, let's say, mostly full time. So somewhere between 15 and 20 would be ideal. I know. I want to offer a really good split. I know. I want them to be premium pay. And you can put it into the calculator and it tells you how many people per year you're going to see. And if you give me that number, I can say, oh, okay, well, here's how we need to generate the lead.

[Jen Fredette]

Yeah.

[Alison Parir]

That we can then create a scaffolding plan of, like, here's what you need to do, here's what you need to build that you can start building before you hire all of these people. And so then the. And I have a student in my flagship program right now. This is the thing of, like, okay, now you gotta hire another person. Now you gotta hire another person. Because we're building out her lead gen so she's not having to play catch up.

[Jen Fredette]

Yes.

[Alison Parir]

And that. Yes. That just feels better to have to be like, oh, have all these clients on a wait list. Now I gotta hire somebody. And I know the kind of person I have to hire because I know the kinds of clients that I have waiting for somebody. Does that make sense?

[Jen Fredette]

Absolutely. Yes.

[Alison Parir]

So that it's not easy. And I think group practice from a marketing perspective is actually probably the easiest, but from a relational perspective, it's probably the hardest because there's so many. So many things that get kicked out, kicked up, when you're essentially like, building a family, whether you call it a family or not, like, it has family structure to it. So that's path one. I'm going to jump to path three, and then we'll come back to path two, because I think that's the majority of where your people want to be. Path three is a disruptor of empire. It's somebody who says, hey, I have a really successful business. I like this business, and I want to do more than this. And it might not even be directly related to what I'm doing. Like, there's some crossover, but I want to do something different. And you did this, Allison. Right. You had. You built multiple successful practices, and you looked around, you're like, no, I want other people to have this. I want more people in my community of therapists to be resourced, and I want to make sure the communities they're working in are resourced, that there's abundance for them and their clients. I'm going to do something about that.

[Jen Fredette]

Yeah.

[Alison Parir]

And so you built it out. And it's a lot of different kinds of marketing strategies than just building a one to one practice. There's like skills that overlap, but you probably didn't have to think deeply about like a tech stack or funnels or conversion rates or anything like that when you were just building your practice. Is that accurate?

[Jen Fredette]

Oh yeah. And I thought building abundance would be like just a little bit more of what I was doing in my practice. I didn't realize it was completely different skill set from a marketing perspective and don't know that I would have gone for it, but I'm glad I did. And I had a lot of them and vigor to like make it happen. And I think that's the conversation I end up having with people when they want to do something similar is like, don't do this just for extra money. Like you have to actually be passionate about it or you're not going to get it off the ground because it's the passion that makes it go, not what you're doing. Because a lot of what you do isn't going to work at first. You got to really figure it out.

[Alison Parir]

Yeah, I feel that sometimes I'm just like, no, it's not quite imposter syndrome, but I'm like, I know I'm very good at marketing, but man, it's a totally different skill set. And I, I've actually had to rearrange my calendar that I'm like, I can't see clients and do the marketing thing on the same day because it's too much task shifting for me. And like, I just feel so discombobulated. And I think to this point, part of what is hard, I think that I see for a lot of the students I work with in this transition is this is not as intimate as practices. Right. And it just never will be. And I, I'm pretty good at being resistant. I'm like, no, I want it to be like deeply intimate. And like at some point it's like you and I actually have had this conversation. I had a coaching call with you and you're like, it just can't be. But I want it to be Alice. And you're like, it just can't be. And I think I'm coming around to it. Doesn't mean there's not still intimacy here. But it's not. It's just never going to be as rich and deep as like a one to one so disruptor of Empire. Part of what I Love to do with people. This is the most fun part for me is because there's all of these things for us to do and here's how we can build out scaffolding and let's do this piece by this piece by this piece. Here's the wider plan and the marketing modality that I particularly like is Ascension model, which I know goes in and out of favor. You are probably one of the few people I think in our space that I don't know that you quite have an Ascension model, but you're closer than some of the other people that we work with. Yeah, yeah. And so I love Ascension model because it really breaks down. Like you take this step as a consumer. All right, now that you've taken that step, here's the next step. And here's the next step. It feels the most akin to what I do therapeutically with people of like just breaking it down like we're walking. There's many transformations, we'll get to a bigger transformation. But it's really about helping. At least in my marketing ecosphere, it's about helping people become more independent and to be able to individuate for me of like, you don't need to be in my program forever. I'm going to give you the skills and techniques and resources so you can go and fly on your own. And like you can always come back. Right. Like this is good secure attachment, like come back for a one on one or like check something out with me. But for the most part you can go off and do it on your own. Which I don't think a lot of marketing coaches, at least the ones that I have worked with like in the non private practice sphere tend to do. It's sort of like you gotta keep coming, like I'm gonna tell you exactly what to do. You don't know what to do. Right. Keep investing, keep em on the hook. Yeah. Next mastermind, like ascend into my close proximity. So Disruptive Empire also has the most earning potential. Group practices can be very lucrative. But there's a lot of overhead, right? Yeah.

[Jen Fredette]

Profit margins are really small compared to like making the same amount with a digital business, for instance.

[Alison Parir]

Yes. In digital businesses you can be extremely lean if you want to be.

[Jen Fredette]

Yeah.

[Alison Parir]

So the third path though is where I see and work with most of my people and I know we just have a few more minutes, but it's essentially saying, okay, you have a pretty good practice. I know you're freaked out that people are all gonna leave and you don't know if they're gonna stay and like, are you gonna replace the spot? I could just give you some easy skills so you could just replace that. Which is what I do in my own practice. Like, I have somebody finishing up. I'm like, I, I can spend two or three hours max and I'll fill that spot. And I charge 300 an hour. Like, and it's maybe a recession. Like, I'm not worried about filling that spot because I have the skills to do it and I can teach people how to do that. But what I like to do and if I don't know, had 18 more hours in a day, I would do it for my practice is we can monetize your marketing that you're doing all of this SEO blogging. Like you're doing all of this effort for a wait list that you may or may not ever actually take people off. I also don't love wait list in general. I want people to be able to see people when they're ready to see them. And so instead of doing that, why don't we monetize your marketing? Create what's called a self liquidating funnel. So we have a low priced offer with an order bump with like a one time offer. So like a slightly more expensive thing. We can package it up. We can direct your SEO blogs to that. We can. If you want to run ads, we can run ads. If you want to be somebody who goes on podcasts or has a podcast, we can direct all your marketing to that. And once people are in that offer, we can help them know that they can ascend into your one on one if they like meet the criteria. And so now we're talking about making an additional once these really get rolling. Like I think 5k is very easy to make on like an slo, especially if you're willing to run ads and, or you have a really robust SEO strategy that you can be making money still seeing your people not really doing a lot, like beyond what you're already doing to keep your caseload full.

[Jen Fredette]

Yeah.

[Alison Parir]

And so we've added passive income stream. We've increased how you get to impact people and you get to weave between these two worlds that you don't actually have to add in a lot of overhead. It's also a really good starting place if you know, you're like, no, I really do want to build a whole other thing. Let's practice over here so you get a taste of it without like all of the frustration overhead. Like you get to practice in a sandbox doing something you're already really comfortable with. And then you can always expand out if you want and you have the skills and frankly you'll have the tech stack and like you'll know what to do and it makes, it makes it so much easier to build a bigger thing.

[Jen Fredette]

So yeah, amazing. So I know that we are out of time. I know that people listening who are interested in maybe all three and trying to choose for themselves. Does the calculator allow them to play with each of those options?

[Alison Parir]

It does. I also have bossy big sister energy. And so there are videos through that are linked in all of them. It's an AI tool. And so I tell them, like, this is what I think you should do in a much longer format than we're able to have here.

[Jen Fredette]

Got it.

[Alison Parir]

But yeah, they can play. I have played with all three in making marketing materials for this and I, I should maybe do like have a group practice. I'm like, jen, you don't have time to have a group practice.

[Jen Fredette]

One thing at a time. And then I'll say, or two things at a time.

[Alison Parir]

Maybe I should have an SLO for my private practice. Like, I don't. What are you doing? You already have two full time businesses and a toddler like, you don't need to be building things.

[Jen Fredette]

I know. It's good though. When you've created something so good, you're like, ooh, I want to do it.

[Alison Parir]

Yes. Yes.

[Jen Fredette]

Yeah.

[Alison Parir]

And so people can play with all three and then once they find the one that they're like, I think this is, like, this looks really appealing. Like, this would be so fun. ATM is just a projection of what's possible. It's a calculator. There's no actual strategy of how you do that. And I always want to be upfront about that because like a lot of people sell this kind of thing and that'd be amazing. And that's like, what do I do with it? So if people go through and do this and then take screenshots and DM them to me at a thinkers guide, I will make them a quick three or four minute video and be like, this is what you should do.

[Jen Fredette]

Awesome.

[Alison Parir]

So I'll just tell people what to do, which is what I want. I want to make people cry and I want to tell people what to do. That's really.

[Jen Fredette]

You do have big sister energy.

[Alison Parir]

I do love it. So people can check that out. It's at a thinkersguide.com scale.

[Jen Fredette]

Awesome. And we'll put that in the show notes so it's an easy click for people listening. Thank you so much for your time.

[Alison Parir]

Thank you for having me.

[Jen Fredette]

And I. I love people being able to think about, like, what else is out there for them beyond one on one.

[Alison Parir]

Yeah. Yeah. I wish for more people to make more money in our space.

[Jen Fredette]

Yes.

[Alison Parir]

I think when we make more money, we are just so much more likely to invest in our community and that is what our communities need right now. Yes. And this is a way to invest in a way that people can pay for and then also make the money so you can invest with your local community as well. Love it. Awesome. Yay. Well, thanks for having me.

[Jen Fredette]

Absolutely. I'll talk to you later. If you're ready for a much easier practice, TherapyNotes is the way to go. Go to therapynotes.com and use the promo code abundant for two months. Free. If you're listening, you probably need some support building your practice. If you're a super newbie, grab our free checklist using the link in the show notes. I'd love for you to follow rate and review, but I really want you to share this episode with a therapist friend. Let's help all our colleagues build what they want.