Episode #706: Part Time To Full Time Practice

Summary

Abundant Practice Podcast – Episode #706: "Part Time To Full Time Practice"

Host: Allison Puryear
Guest: (Not named; therapist in transition to full-time practice)
Date: November 19, 2025

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Episode Overview

In this insightful episode, Allison Puryear sits down with a therapist who is on the verge of transitioning from part-time private practice (alongside a full-time job) to full-time private practice. The conversation is candid, practical, and deeply relatable for clinicians considering a similar leap. Key topics include financial preparation, marketing strategies with a strong Instagram focus, avoiding burnout, and future opportunities for scaling beyond one-on-one work.

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Key Discussion Points & Insights

1. Assessing Readiness for Full-Time Transition

• Client Details & Goals (04:00–07:05)

  • Currently working 3 days/week with 19 clients:
    • Mix of insurance (legacy clients), EAP, and private pay
    • Goal: Shift client base to 60–70% private pay, reducing EAP clients, open up Thursdays
    • Successes in Instagram marketing, rapidly growing from 19 to 3,500+ followers and gaining 5 private clients in 3 months.

• Common Mistakes in Transitioning

  • Allison emphasizes that most therapists stay at their full-time job too long, not too little due to the “golden handcuffs” effect of two incomes.

    "Too early is rarely the mistake; I see most people transition too late." — Allison (07:33)

  • Suggests aggressively saving private practice income ("sock all the money away") while living on the primary salary—effectively creating a 'runway' and safety net.

    "If you sock all that money away, then you've got all this savings that gives you a cushion." — Allison (08:10)

2. Financial Frameworks & Profit First Model

• The guest discusses using the Profit First method: allocating 60% of practice income as take-home and saving for taxes.
• Allison’s advice:
  • Create a 'profit bank account' and save all extra practice income during the transition phase (09:45–10:10).
  • Avoid unnecessary practice spending until there's more clarity and cushion.

3. Maximizing What's Working: The Instagram Strategy

• The guest’s Instagram success is notable:

  • Started at 19 followers, now over 3,500 with 5 private clients gained (11:09–13:05).
  • Uses creative, engaging content (acting skits) specialized in toxic relationship and narcissistic abuse recovery.
  • Considers daily posting a sustainable strategy due to the strong engagement.

• Allison praises the approach:

  "Most therapists do not get clients from Instagram, even when they're trying. There's something special about you and the way you're doing it." — Allison (12:48)

• Boosting series-based Reels is the primary driver for audience growth and new clients. (14:53–16:20)

  • Viral and "baby viral" posts (100–400 new followers per boost).
  • Focus on content under 90 seconds for optimal boosting options.

4. Handling the Waitlist Dilemma

• Quandary: To implement a waitlist or not as practice fills up (17:58–19:28).

• Allison’s stance: Be wary of long, undefined waitlists (too much risk of client need going unmet).

  • Only keep a waitlist if you can provide a clear timeline for prospects.
  • Suggestion: Stop taking more EAP, prioritize private pay, and open new slots in a “hairdresser style” (e.g., "I'm now booking for November").

  "If you had three people on your wait list for private pay, that would get you up to 8. Private pay." — Allison (19:28)

5. Avoiding Burnout

• Recognition of the dangerous grind: “You're working so much and posting on Instagram every day. It sounds like it's a real quick, easy thing, but it's not.” — Allison (13:52)
• Advice to quickly fill the new available day (Thursday) to optimize working hours and avoid overextension (20:54–21:21).

6. Scaling Beyond One-to-One Therapy

• Guest aspires to offer intensives or therapy groups in the future (23:07–25:43).

  • Allison outlines pros and cons for both:
    • Intensives: Good for private pay, especially if clients from outside the state are attracted. Can be billed as adjunct sessions.
    • Groups: Harder to fill, but can be marketed effectively with urgency via boosted posts/ads.
  • Practical tip: Save rollout until after transition is complete. Use Instagram skits/stories to gauge interest and market these offerings.

  “If people outside of the state... are willing to fly to you, do an intensive and then fly home, then that's an opportunity.” — Allison (24:29)

7. Building an Email List as a Safety Net

• Guest has begun an email list (27 signups so far)—seeks ways to increase opt-ins.
• Allison: Use Reels and Stories to promote the quiz for list-building (29:12–29:36).

  “Instagram is not your home... if something goes away, you need to be able to reach these people.”

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Notable Quotes & Memorable Moments

• On the “Golden Handcuffs”:
  “You get comfortable with that income... there's no heat under your ass to get it done.” — Allison (08:16)

• On Instagram Marketing Uniqueness:
  “There's something special about you and the way you're doing it that is not common amongst therapists.” — Allison (12:48)

• On Waitlists:
  “I'm not a personal fan of it, but I think in your circumstance it can make sense if you're clear on a timeline... if you had three people on your wait list for private pay, that would get you up to 8.” — Allison (18:46–19:28)

• On Burnout:
  “I do see people get burned out because you're working so much and posting on Instagram every day.” — Allison (13:52)

• Scaling Reels & Skits:
  “You could do a skit about [intensives]... a lot of selling happens in stories.” — Allison (26:16)

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Timestamps for Major Segments

• Credentials & Practice Snapshot: 03:00–07:05
• Transition Financial Strategy: 07:15–10:22
• Instagram Marketing Deep Dive: 11:09–16:20
• Waitlist Discussion: 17:58–21:49
• Burnout & Scheduling: 20:54–22:47
• Scaling Beyond 1:1: 23:07–27:36
• Email List Growth: 29:12–29:36
• Episode Closing and Appreciation: 29:36–30:16

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Key Takeaways

• Move toward full-time deliberately: Don’t wait too long out of financial comfort; build your runway by saving all private practice income and live off your salaried job until the jump.
• Lean in to what's working: Instagram, especially with creative, authentic content, can be a major source of client leads if it fits your style.
• Limit unnecessary spending: Postpone upgrades or new tools unless they directly impact your income or client flow.
• Prioritize private pay as you transition: Gradually reduce reliance on lower-paying referral sources.
• Clarity for prospective clients: Use clear timelines rather than indefinite waitlists to keep client interest and set expectations.
• Prepare for burnout: Watch your workload and fill new time slots intentionally. Building slowly but consistently is key.
• Diversify eventually: Consider scaling to intensives/groups post-transition, but don’t distract from what’s working too soon.
• Don’t neglect your email list: Build your own audience as a hedge against changes in social platforms.

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Episode in a Sentence:
This episode offers a roadmap for therapists eyeing the leap from side-hustle private practice to full-time, blending practical financial advice with authentic marketing and self-care wisdom.

Transcript

[Alison]

Foreign.

Hi, welcome to the Abundant Practice Podcast. I'm Alison from Abundance Practice Building. I have a nearly diagnosable obsession with helping therapists build sustainable, joy filled private practices, just like I've done for tens of thousands of therapists across the world. I'm excited to help you too. If you want to fill your practice with ideal clients, we have loads of free resources and paid support. Go to abundance practice building.com Links all right, onto the show. Hey, real quick. Save $1,100 on lifetime access to the Abundance party. You pay only $400 for lifetime access to our program that's helped thousands of therapists fill their practices. This anniversary deal is only available until Friday, October 21st at 9pm Eastern because.

[Coach or Consultant]

I got to go to bed y'.

[Alison]

All. That's two days from now. If you're listening to this when it airs, hit the link in the show notes to grab your spot and get your practice where you want it. So I've talked about therapynotes on here for years. I could talk about the features and the benefits in my sleep. But There are a couple things I want you to know about TherapyNotes that doesn't typically make it into an ad script.

[Coach or Consultant]

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[Alison]

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[Coach or Consultant]

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[Alison]

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[Coach or Consultant]

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[Alison]

Involved, the focus shifts from making customers happy to making investors happy. Prices go way up. Innovation plateaus. Making more money with as little output as possible becomes the number one focus. With over 100,000 therapists using their platform, they've been able to stay incredibly successful and they don't have to sacrifice your experience to stay there. You can try two months [e-mail] with the coupon code Abundant.

Hi.

Hi.

[Coach or Consultant]

Good to see you.

[Alison]

Good to see you too. How are you doing?

[Coach or Consultant]

I'm doing good.

[Alison]

I'm ready. I try to organize things as much as possible just so I can try to maximize my time with you. So I'll just be kind of looking off to the side like I'm like almost looking through your soul because I'm not going to be looking at you. I'm going to be looking at my document from time to time.

[Coach or Consultant]

No problem.

[Alison]

I'm just pulling that up. I think I read. Did you go to pebblebrook?

[Coach or Consultant]

I did.

[Alison]

And performing art? Yeah, I did too. Did you really? Yes, I was a drama major.

Amazing.

[Coach or Consultant]

I started out a drama major, but the teacher was too scary and then he was so scary and then became a voice major and then the old drama teacher left and I was like, well, damn, but I love all of it.

[Alison]

So yes, it was definitely a great experience for sure. So I thought I read that like I saw something on LinkedIn and I was like, she went to Pebble Brook. And I was like, I bet you she was in like performing arts. So yeah, so it was really cool to see that. So perfect. All right, so I wanted to talk through essentially like my, where I am in my practice. So I've been in private practice now since like 2017, but I've always done like part time in lieu of my full time job. So like around 2024. Ish. I knew I wanted to eventually go full time in my practice and so I can run down some of the numbers, but I know that like I want to talk about full time transition and just any insight you have on that. And I know that of course it's just based on like the, the financial goals that you have, but if you have like any general benchmarks or things or you know, of course like any advice around that wait list strategy and then also scaling beyond one to one. And so I know that sounds like a lot in this time frame, but I'm going to try to get through it as much as I can. So I'll just give you some of my numbers if you would like, just to get an idea of my practice. Okay. So currently I'm working three days a week. It's usually Monday through Wednesday. I have 19 clients right now, 11%. So like two of them are insurance because they're like older clients that I've had for a really long time. And I wanted to honor that. But I don't accept insurance generally. I have a contract with the EAP and there's 12 clients there, so like around 63% and then five private pay, they're on different cadences mostly most people are weekly and I have like five that are monthly to like every three weeks and then two that are bi weekly. My goal numbers for like by the end of the year is to be working like three to four days a week. I plan to open up my Thursday, currently charging 175 and the goal is to end up moving like private pay to be the 60%. So like 10 to 12 clients, keeping around like 7 to 20 clients a week, but 10 to 12 be private pay and then that 7 to 9 to be EAP. And then eventually like the next goal level after that of course is just to continue to increase private pay to be more like the 70% or more and then a smaller percentage to be EAP. And right now I'm marketing on Psychology Today. I started that in March because essentially before I never marketed just because I was working with eap and I have clients that lasted for so long. But I knew with the goals that I determined that I wanted to go full time, that eventually, like, of course I needed to get into the habit of marketing. And so I started with that. I got one client from there, but I started Instagram in July and I had 19 followers. I've grown it now to like 3, 500 and I've gotten five private clients from there. So that's going really well. So with that information, do you want me to pause or do you want me to start and dig into like my questions?

[Coach or Consultant]

Go ahead with your questions and if.

[Alison]

Yeah, I'll ask questions if more questions come up.

Okay, perfect. Perfect. And it was funny because as I was going through this, I was like, I want to have my numbers. I want to be like very prepared. But I was thinking about when I did your course and how you were like, what kind of practice do you want to have? I'm like, yeah, I don't want to work on Fridays. I always want like a three day weekend. So like it was like, funny that some of the stuff from the course was coming back to me. Love it.

[Coach or Consultant]

Good.

[Alison]

But yeah, so I'll start with the transition to full time. So I want to do this in like the next year or two. What are the common mistakes you see? People kind of fall into when they transition too early.

[Coach or Consultant]

So I would say too early is rarely the mistake I see most people transition too late. Oh, so they get golden handcuffs with two incomes. Right. So like you've got your full time work and you're getting paid for that. Now you've got 19 clients, which is a ton of clients when you're working full time too. And so you get comfortable with that income. And then in an ideal world, and few people actually do this it's what I tell people to do, but I really don't think anybody does it. I don't know that I did it to sock all the money away that you make in private practice because you're already used to living on your salary and so if you sock all that money away, then you've got all this savings that gives you a cushion.

[Alison]

So.

[Coach or Consultant]

But most of us are like, yeah, I've been living like paycheck to paycheck for so long. I'd like to go on a vacation. I'd like to buy a new jacket. I'd like to, you know, so it's not unreasonable. But I would look at how you can start putting more money away than you maybe currently are just to create a big enough cushion that you're not worried when you say next year or two. I think too setting such a far out timeline, there's no heat under your ass to get it done right. Aside from the fact that you're working a million hours. But if there's a little bit of time pressure because you said you were going to do this in the next six months or shorter, then it's amazing what can get done.

[Alison]

Definitely feel like I'm finding people with the golden hands for sure.

Yeah.

So I didn't even think about that. Okay, perfect. And right now I'm doing like the profit first model.

[Coach or Consultant]

Good.

[Alison]

So I save for taxes and then right now like I have my percentage of what like I take home is like the 60%. So that's how they're kind of coming up with the numbers of what would feel good for me or that I could, could live off of. So just saving more.

[Coach or Consultant]

Okay.

[Alison]

I probably need to come up with like a percentage of what I would feel really comfortable with. I don't know if I'm quite disciplined all the way to do all of it. Yeah.

[Coach or Consultant]

Fair.

[Alison]

Definitely like a big, a big chunk I could definitely do.

[Coach or Consultant]

Yeah. Do you have a profit account like that you're putting money into? So while you're in this goal space, like I know he's like spending on something fun. While you're in this goal space, I'd encourage you to put all of it into savings. And if you end up with extra for taxes, like you don't you over saved put that in also. And that way it's not as like. But I'm, I'm used to paying myself this much per month. Like that's kind of like the extra money that you may end up with. And then yeah, you've got the cushion it just feels safer.

[Alison]

Okay, that's a good idea. Okay. And then I think you ended up answering one of the other ones in here because, yeah, it was basically like, are there any frameworks that you think work best for building that financial Runway? And you already touched on that. Outside of that, what is one thing that I could do now that you think would pay off big when I go full time? Since you've been there before and then guided so many people through this process?

[Coach or Consultant]

Well, I think, like, you've identified something that's really working for you, and that's Instagram. So I would be so consistent with Instagram. I would make that, like, a huge priority. Do you already have a website?

[Alison]

Yes, I have a website. I went all in during the holiday break and I, like, did all my courses, did all the things, built the website, and, like, got all the things together for planning for Instagram. So right now I'm in the middle of. I did, like, the SEO and stuff behind the scenes, and I've gotten one client off of that, which I was really proud of, because, of course, I was just doing it myself. Yeah, totally. And then for Instagram, I'm almost in my third month. The first level goal was like, oh, I'm gonna do this for 90 days and I'm gonna post every day. But now it's going so well that I think I want to try to post every day until the end of the year.

[Coach or Consultant]

Okay. Yeah.

[Alison]

So, yeah, that makes sense to, like, go all in on Instagram right now just because it's been so. It's been treating me so well.

[Coach or Consultant]

Right. Well. And if you got five clients from Instagram private pay already in three months, if you do the next three months, by the holidays, you may have met your goal.

[Alison]

That's what I'm thinking, because I definitely, like, I was more of a consumer of social media, not like a posting individual, even in my personal life. So when I set the goal initially, I was like, I don't even know what's appropriate for this. I was like, I'm starting at 19, and they're like, basically my family and friends. So I was like, okay, in three months, maybe I'll have a thousand followers and I might get, like, one client trying to, like, build in, like, the know, like, and trust factor. I was like, I guess I have to get to know me and all the things. But it really, like, it. It took off really well.

[Coach or Consultant]

Yeah. And. And I want to tell you, most therapists do not get clients from Instagram, even when they're trying. So the fact that you've gotten five private pay clients, like, you are onto something. There's something special about you and the way you're doing it that is not common amongst therapists.

[Alison]

It's like also some of my. I do a lot of acting skits and my. I have two series that I like, I'm running. And so my niche is toxic relationship from recovery from all types of relationships and narcissistic abuse recovery. And so I think my, my PA kid comes out. A lot of these kids, huh?

[Coach or Consultant]

I love it. Drop your handle so that people can follow you.

[Alison]

Oh, sure. I'll definitely do that for sure. And then let's see. I think you. I think you touched on this, but I'll still just accident. Anyway, what's the most common, like, bottleneck that you see for therapists around my stage?

[Coach or Consultant]

It's that you're in that really awkward stage where you're having to work so much. So it's always the money piece. So it's like not saving enough. And like, you're probably making good money maybe for the first time in your life. And like, who doesn't want to enjoy that? And so looking at the things you might be justifying for your practice of like, oh, well, I need this new couch if you're in person, for instance, or I need this fancy software. I need whatever. You probably don't. If it's not making you money, I wouldn't buy it right now. So, yeah, you're just at that tough part. And I do see people get burned out because you're working so much and posting on Instagram every day. It sounds like it's a real quick, easy thing, but it's not because there's also then engaging with people who comment on it and things like that. And with the growth that you've had, you didn't have a slow ramp up to that necessarily. You. Yeah. Are you questioned about your Instagram? Did you have like a couple reels go viral or are they like consistently getting good views?

[Alison]

So in the first, I just wanted to. I knew I was going to eventually use like ads and stuff, and I wanted to test my content to just see like, okay. Because I plan content out in advance. So I was like, let's just see if it. If it's like actually resonates with people. At first I did it organically. I grew pretty steady the first month. Then I started boosting my series. And then that was what really took off. I would get like, with the series, I could get anywhere from like 100 to 200 followers off of like one of my reels.

Nice.

And then I just had one go like, like viral, like baby viral. So with like baby viral. So that one got like, like 400 followers.

Nice.

So yeah. So consistently I think my series really goes well. Like goes over well with them and it's just really trying to keep it within like the 90 seconds. Yeah, hard. Because you know you can't boost if it's not. But and so sometimes they miss out on like some of my really the ones I really want them to see. I want them to see them all. But like of course like some that you're like this one was really good. Like, but I can't even boost it because it's too long. But yeah. So that's what I've been seeing that picked up the traction is like boosting my series to get it in front of the non followers and then it ends up drawing them in.

[Coach or Consultant]

Got it.

[Alison]

Is this the right thought process to have? Is that it must be going well, it must be content that's resonating with them if they are following right.

[Coach or Consultant]

Yes.

[Alison]

I'm interrupting this podcast with a very special message. There are only two days to act on our 11 year anniversary sale. So here I am. If your practice has felt stuck or slow, this is the moment to shift it.

[Coach or Consultant]

Right now.

[Alison]

You can get lifetime access to the Abundance Party. That's our program that helps you fill your calendar and grow a sustainable private practice for only $400. That's a $1,100 savings. I know you need a break. I know it's hard out there. So I've knocked the price down 74% so you can learn what you need to to get clients in the door. Whether you're brand new or plateaued. This isn't just a sale. It is a call to rise up and be found by the clients who need you now more than ever in this terrible political and economic chaos. But you've got to act fast. This sale ends Friday, October 21st at 9:00pm it's just two days from now. Hit the link in the show notes ASAP and let's build the practice that.

[Coach or Consultant]

Your future clients are searching for. Yes, and particularly because like I was saying, therapists don't always get therapy or therapy clients from it, but they might get followers. But the fact that you're getting both means you needed to keep doing what you're doing.

[Alison]

Okay. Okay. And I enjoy it. But like you said, it is, it's a lot of work. And then like you're Trying to build community as well. So like they know that, like I'll talk back to them. We're not doing therapy in the comments, but like I'm actually like interacting with you.

[Coach or Consultant]

So. Yeah.

[Alison]

Next up is. This is like a question that I've seen like, okay, so I'm getting clients. What is your philosophy on a wait list? I've heard some people say, don't say you have a wait list because you could lose that direct access to you. I've seen some say, like actually do the wait list. What are your thoughts? Because I wanted to keep the book console without over promising when I'm full. So that's why I'm, I'm asking because I am approaching like after like two more clients. But you know, they fluctuate so much in the cadence. So I don't want to like say a wait list and then it'd be too far out and possibly lose a client or like what's your philosophy on this?

[Coach or Consultant]

Yeah, well, I have a philosophy, but first I'd say like, I wouldn't take on any more eaps. It's only for private pay people. I am not a fan of a wait list, but that's personal. That's just because I worked at an agency where our wait list would get like six months long and people would be suffering and for some reason, like it was just hard to refer them out even though they had resources. So I'm not a personal fan of it, but I think in your circumstance it can make sense if you're clear on a timeline of when you'd be able to bring them on. Okay, right. Like if you had three people on your wait list for private pay, that would get you up to 8. Private pay. How many private pay people do you need to replace your current job?

[Alison]

Right now I have it at if I could get at least 10 to 12, at least it would be nice to have a little bit more like the 12 to 15. But 10 and 12 I could make work. And of course I'm thinking about it in my profit first thought process and my percentage because it puts me at even with the split. It puts me at like 11 to 13,000amonth. But I'm not thinking about that. I'm just thinking about the 60% that I could make work out of that. So. Right, yeah, 10 to 12, but like a sweet spot, 12 to 15.

Okay.

[Coach or Consultant]

So I don't know how you're seeing all these therapy clients all the time.

[Alison]

They're on different cadences though. Like I, when I started breaking it Down. I was like, wait a minute, how do I have almost 20 clients? And then I realized there's 12 that are weekly, five are every three to four weeks, and two are bi weekly. Okay, so it's packed for sure. And like you said, that's why I know that, like, when you said like that burnout piece, because the golden handcuffs are there. But like, it kind of has some moments where if one of them is like, I'm so sorry, I'm sick. It's like, okay, I need a break. Yeah, yeah, yeah, yeah. And that's without me opening up Thursday, which I'm going to do soon.

[Coach or Consultant]

But yeah, yeah, yeah, if you're able to open up Thursday, then that gives you some more time. But I. Once you've opened up Thursday, I really want you to be kind of like on a train to getting it full quickly because it's just so much work and I want you to have a life and I want you to rest and all of it. So I would say, you know how many people you need and you have an idea of how you can get them because it's what's gotten you your current full fee.

[Alison]

People answer the waitlist, which I think I'm gonna go with. Kind of like how hairdressers do, where they're like, I open the books for the following month. Maybe like, say, oh, I'll book for. I'm booking for November right now. Or I'm booking for, but not too far out because I don't want them to feel like, well, dang, like I'm dealing with stuff right now, but just like maybe a month out. I like that language better, so I'm gonna go with that.

[Coach or Consultant]

Okay.

[Alison]

I do think what we were kind of headed towards, I think that I have a client, private pay range. I do think that I'm probably doing the golden handcuffs thing here, but I want to kind of see out Instagram until like next year. Not too far into next year. But I just want to like, have a little bit more time with it to see, like, okay, is this consistent flow? Like, can I really depend on you? Because I know that once I go full time and tell me if this is the right thought process. Of course we can't control all these variables. But like, I think about, like, if I can do this now while working a whole full time job, then I'll have more time to dedicate to things when.

[Coach or Consultant]

Okay, yeah, 100% you're on the right track. Yeah.

[Alison]

Okay.

[Coach or Consultant]

When you've just got one job, you.

[Alison]

Can market a lot More.

[Coach or Consultant]

You can do those things so much more easily.

[Alison]

Okay.

[Coach or Consultant]

Yeah.

[Alison]

All right.

[Coach or Consultant]

And that's like, I usually recommend for people who have the means to, to like just focus on marketing your practice until you've got clients. Like if you it. This is not a lot of people. But if you don't have clients. Right. Or if you don't have a job, yeah, you can really get things going a lot faster.

[Alison]

So this is not something that I would do right now. But of course, obviously scaling beyond one to one. And I've looked at two options. Even though my website has an intensive on there, like a breakup incentive. I was thinking about groups or intensives. What are your thoughts on that? And like, of course I would do this. I could do an intensive now because it's like a one off. I just couldn't do a group right now unless it was only on that Thursday because I would just want to make sure I, you know, was able to really show up for them. But what do you think about those two options for scaling?

[Coach or Consultant]

I love both. And I think the, the pro and the con with intensives is you're already attracting private pay people. I'm thinking to if people outside of the state or states that you're licensed in, if you are attracting them so hard on Instagram that they're willing to fly to you, do an intensive where you are and then fly home, then that's an opportunity. The hard part with groups is it's like trying to get all five of those clients at once that you're trying to get. You know, like it's, it's harder to fill a group for most people. You've been boosting posts. And what's interesting about that, that also doesn't usually work for getting clients, except that I think you've got such entertainment value that people are immediately drawn in by it. But sometimes people try to like do an educational one or something like that and they just lose whatever money they put towards it. But boost and ads can work for groups because it's time limited. So people are more kind of. There's a, there's an urgency to it versus like I'm always available for clients. So I think that either one could be good. Being open to intensives, it's tough with intensives because that's a chunk of time that you've got to kind of reserve for people. So it might be that that's what you do Thursday afternoons, depending on how long your intensive is, that kind of thing as you build up your Thursdays. And I think with Intensives. Another benefit is if they are working with a therapist already on some other issues. And this is just like they're just banging their head against exactly what you specialize in. You could do essentially like adjunctive therapy just as an intensive. So you're not taking their clients. They're more likely to. Other therapists are more likely to refer to you for that intensive because they know they're going to be able to retain their client.

[Alison]

Thank you too. So I'm glad you said that. How would I test it? Because like that's not something I brought up to my audience yet. Because with all the things that I've learned, I'm just really trying to make sure they get to know me. And I'm want them to kind of associate one service with me for right now instead of me giving them so many options. Of course if they go to my website, they'll see them. But how would you go about like testing the interests for this?

[Coach or Consultant]

I wouldn't bring it up until you're already where you want to be and just in one job. And then, I mean, you could do a skit about it about intensives. You could do stories about it. A lot of selling happens in stories.

[Alison]

Okay. I didn't even think about putting a skit to it. But yeah, I am. I'm glad you said that because in my thought process outside of just like me adulting so hard and so close to the sun that I'm like, I don't have the capacity right now and I wouldn't want to advertise it. And then it goes well and then I'm like, oh shit. Like you're gonna have to open your Friday because there's no way. There's no way.

[Coach or Consultant]

Yeah, so yeah, so an idea. And I don't know if this would fit in your current framework, but something you could do content wise would be just like filming the yourself as the client charact character, like in a chair that looks like a therapy chair or couch and just like different outfits, Just like blurps of like different outfits. It wouldn't even be words. But you'd be like, blah, blah blah, next outfit, blah blah blah to next outfit versus. And then like it could cut to you just like really talking in one outfit. Like you get this many amount of like, you know, it's like six therapy sessions in one. Basically that kind of thing.

[Alison]

Take it like, thank you for that. That's really cool. I like that. I'm going to. I know you record this, so I'm going to have to go back and, like, really, like, flesh that out. But that's like, a really good idea. Thank you so much. Like, sure. Like, that's really good.

[Coach or Consultant]

I think maybe it's bad that I think in content these days, but it.

[Alison]

Can be as well because I'm just like, I am like a whole little content creator now. Like, what in the world? So, yeah, I definitely think in. And that's pretty much it. I tried to really scale down because I was like, okay, you only have 30 minutes. It's going to feel like it's long, but it's going to go by fast. The only other thing I'm doing is building my email list. I haven't really marketed it as much. I have a quiz, it's on my website, it's in my bio. But I have a plan for it because right now it's been moving kind of slow. But I'm really proud of the 27 people I have because I haven't really been pushing it out that much. But I'm thinking about probably using mini chat to build that up because following experts like you and some others in this space and just like, what they just say in the marketing realm as well is that, like, Instagram is not your home. And so if something goes away, you need to be able to reach these people. So I've been trying to build that email list at the same time, but it's kind of been slacking a bit. So I think I'm going to do many chats to see if that can help to. To boost it a little bit more.

[Coach or Consultant]

Yeah, yeah. And I mean, you could do like one reel every two weeks just on. Just to send people there, you know, or do a story a week or something like that.

[Alison]

Yeah.

[Coach or Consultant]

So there are ways to market it so that people will be like, yeah, I want that. I want to know my answer. I mean, you could get so creative with whatever the different answers could be, like embodying each of those.

[Alison]

But thank you so much. This is really helpful. I've been following you for years. Obviously I'm in your community and it's been really, really helpful. And it was just a plus that you, you know, you were in pa, so love it.

[Coach or Consultant]

Love somebody back home.

[Alison]

Exactly. So that made it even better. But I only found that out, like, after I joined. I was like, oh, my God, like, that's so cool. So, yeah. So thank you so much. This was really helpful. I have my notes, of course I'll look at the video again. But this was really good stuff. And so I'm glad I was able to snag a spot.

[Coach or Consultant]

Yeah, me too. It's so good to meet you.

[Alison]

Nice to meet you too. Thank you so much. Do it.

[Coach or Consultant]

Bye.

[Alison]

Bye.

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