Episode #712: Marketing to Ambitious Women

Summary

Abundant Practice Podcast

Episode #712: Marketing to Ambitious Women
Host: Allison Puryear
Date: December 10, 2025

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Main Theme & Purpose

This episode focuses on how therapists can tailor their marketing strategies to attract ambitious, high-achieving women—especially those who come in describing surface issues like anxiety or overwhelm but may truly need deeper work around family of origin, people-pleasing, and complex interpersonal patterns. Host Allison Puryear and guest therapist Molly discuss how to match outward marketing language with the therapy's deeper goals, refining website copy, ideal client messaging, and effective outreach.

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Key Discussion Points

1. Aligning Surface Concerns and Deep Work

• Client Language vs. Therapist’s Work

  • Molly’s niche is “anxious, high-achieving women,” but she enjoys working with deeper family-of-origin and interpersonal issues that clients rarely mention upfront.
  • Molly (02:46): “What I love to work with is the family of origin concerns, the people pleasing, the interpersonal patterns... But they don’t come in saying that. They come in saying, ‘I’m anxious, I’m overwhelmed, work’s taking up too much time...’”

• Messaging Alignment

  • The importance of bridging what clients say they want (“fix my anxiety”) with what’s effective in therapy—going deeper than “just coping skills.”
  • Molly worries about attracting people who want a “10-point plan” instead of depth work.
  • Molly (03:57): “The only thing I want to make sure is like I’m not attracting clients that are like, ‘give me a 10 step plan to beating imposter syndrome.’”

• Clarify in Website Copy and Consults

  • Explicitly state on your website and in consults that therapy “goes beyond coping skills to get to the root of the problem for long-lasting change.”
  • Marketing Consultant (05:01): “Your population has done their whole life with 10-step plans... it makes sense that they'd be interested in approaching their feelings in the same way. And they're lucky they have you and you understand this pattern in them so you don't then play into it.”

2. Language and Framing for the Ideal Client

• Using the Right Words

  • Employ words like “relentless,” “overwhelm,” “self-doubt,” in copy, as these resonate with ambitious women.
  • Marketing Consultant (08:33): “Relentless self-doubt... it's like the peanut butter to the jelly of ambition.”

• Speaking Directly—Should You Use "You" or "They"?

  • Molly asks if her copy should address the client with “you” or “they.”
  • Marketing Consultant (12:15): “It depends on your ideal client. Some are like, ‘you don’t know me’... others are like, ‘I do, you're right, I do feel that way.’”

3. Website and Branding Review

• First Impressions

  • Positive feedback on Molly’s website: hero image is inviting, copy is clear, and it directly reflects client struggles.
  • Marketing Consultant (07:00): “Your hero image is... what your ideal client wants to look like. We don’t want sad Sally as the first image they see.”

• Detailed Copy Feedback

  • Incorporate clients’ vernacular (“billable hours,” “second-guessing clinical decisions,” etc.) so clients know you “get” them.
  • Ambitious women respond well to language that signals intelligence and confidence.

4. Marketing Channels: What Works?

• Current Marketing Strategies (13:00+)

  • Website & SEO, Facebook groups (used primarily for networking, not client generation), therapist-to-therapist networking, blogging, and pitching live presentations.

• Networking

  • Most clients come through word-of-mouth or therapist referrals. Molly networks with others who have the same niche but a different approach.
  • Molly (14:04): “Networking I feel is a really good—I feel very at ease with networking and enjoy that.”

• Presentations & Speaking Engagements

  • Recent attempts to secure speaking gigs via junior leagues and bar associations yielded little response. Allison suggests seeking out women in business organizations or larger networking groups with regular speaking events.
  • Marketing Consultant (16:21): “Business owner meetings happen not just through Chamber of Commerce... In bigger cities, find women in business organizations—they often have speakers.”

• Blogging & SEO

  • Blogging 3–4 times monthly, focusing on topics that blend client’s presenting problems and deeper issues. SEO strategies are ongoing and integrated.

5. Geographic and Referral Nuances

• Austin, TX SEO—But Not Physically There
  • Molly is registered in Austin for SEO and legal reasons, though she lives five hours away. Most referrals and the network remain Austin-based.
  • Decision: Continue leveraging Austin’s larger market for presentations and SEO, even if occasional travel is needed.

6. Growth, Boundaries, and Sustainability

• Building Slow, Building Right

  • Molly is content with steady pace, focusing on aligning policies and boundaries; sustainable growth over rapid expansion.
  • Molly (24:55): “It hasn’t been like the growth that I’ve wanted, but...my daughter’s under 2. Slow feels okay and feels sustainable.”

• Boundaries as Reflection of Business

  • Molly (25:30): “Your business is a reflection of your boundaries... It is stuck with me and is on my computer.”

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Notable Quotes & Memorable Moments

• On Marketing to High-Achieving Women:

  • “Ambitious women are very ambitious. We don’t want to dwell too much on our doubt. We want to acknowledge that it’s there so that we can fix it…but we don’t want it to come across like we don’t [have confidence].” —Marketing Consultant (07:36)

• On Depth Work vs. “10-Step Plans”:

  • “Your population has done their whole life with 10 step plans. That’s how they avoid…So work and executing—whatever the next right step is—is how they have not had to deal with feelings.” —Marketing Consultant (05:03)

• On Ideal Client Identification:

  • “Even if they can’t acknowledge, ‘Oh, this thing happened to me, that was trauma,’ they feel like they’re over it enough. They’re probably not linking it to the constant striving.” —Marketing Consultant (21:46)

• On Sustainability:

  • “Your business is a reflection of your boundaries. You said that. But it has stuck with me and it is on my computer.” —Molly (25:30)

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Important Timestamps

• 02:07: Molly articulates her ideal client vs. the work she loves doing
• 03:57: Discussing concern about attracting “10-step plan” clients
• 05:01: Framing therapy as going beyond coping skills
• 07:00–10:15: Website hero image and copy feedback—what works
• 13:00–15:45: Molly details her five main marketing strategies
• 16:21–18:18: Speaking engagements—how to find the right venues
• 19:11–20:09: Geographic nuances: Austin SEO and travel for opportunity
• 24:55: Sustainable growth and the role of boundaries

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Final Takeaways

• Speak to clients’ pain points in their language, but make clear you offer depth, not just quick fixes.
• Use website imagery and vocabulary carefully to resonate specifically with ambitious women.
• Networking, word-of-mouth, and tailored presentations are more successful than passive approaches or cold-pitching.
• Blogging and SEO are key for ongoing, sustainable marketing.
• Slow and intentional practice-building, with clear boundaries, brings the right clients and supports longevity.

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If you’re a therapist marketing to ambitious women, focus on reflecting true client struggles, presenting a confident yet empathic brand, and cultivating quality referral relationships over quantity.

Transcript

[Molly]

Foreign.

[Alison]

Hi, welcome to the Abundant Practice Podcast. I'm Alison from Abundance Practice Building. I have a nearly diagnosable obsession with helping therapists build sustainable, joy filled private practices. Just like I've done for tens of thousands of therapists across the world. I'm excited to help you too. If you want to fill your practice with ideal clients, we have loads of free resources and paid support. Go to abundance practice building.com Links all right, onto the show.

So I've talked about therapy notes on here for years. I could talk about the features and the benefits in my sleep. But there are a couple things I want you to know about therapy notes that doesn't typically make it into an ad script.

[Marketing Consultant]

First is that they actually care if.

[Alison]

You like their platform. They don't only make themselves available on the phone to troubleshoot so you don't pull your hair out when you get stuck. They also take member suggestions and implement those that there's client demand for. Like Therapy Search, an included listing service that helps clients find you internal and external secure messaging. Clinical outcome measures to keep an eye on how your clients are progressing. A super smooth, super bill process, real time eligibility to check on your client's insurance. In my conversations with the employees there at all levels, they all really believe in their product and they want you to love it too. Second, they are proudly independently owned. Why should you care about that?

[Marketing Consultant]

Because as soon as venture capital becomes.

[Alison]

Involved, the focus shifts from making customers happy to making investors happy.

[Marketing Consultant]

Prices go way up.

[Alison]

Innovation plateaus. Making more money with as little output as possible becomes the number one focus. With over 100,000 therapists using their platform, they've been able to stay incredibly successful and they don't have to sacrifice your experience to stay there. You can try two months [e-mail] with the coupon code Abundant.

[Marketing Consultant]

Hey Molly, how are you? I'm good. How you doing?

[Molly]

I'm doing all right.

[Alison]

Good.

[Molly]

Yay.

[Marketing Consultant]

Awesome. Well, what would be most helpful today?

[Molly]

Yes, I know I had put marketing on there, but I think what would be most helpful is talking about marketing to my ideal client slash niche. Because the work that I like to do with clients isn't necessarily what they say they're coming in for.

[Marketing Consultant]

Okay.

[Molly]

And so I want to make sure that my copy and how I'm marketing and my blog posts and things like that are speaking to my clients to get them in, but that I can also do the work that I like to do underneath. If that makes sense.

[Marketing Consultant]

Yeah, totally.

[Alison]

Totally.

[Marketing Consultant]

Okay, so like break it all down, all the layers.

[Molly]

Yes. So how I've been marketing and what I say my niche is is anxious, high achieving women.

[Marketing Consultant]

Mm.

[Molly]

What I love to work with is the family of origin concerns, the people pleasing the interpersonal patterns. Could be some complex trauma. But not wanting to go like too complex trauma route. But they don't come in saying that. They come in saying, I'm anxious, I'm overwhelmed, work's taking up too much time. I'm hard on myself, I'm hyper independent. Don't trust people or don't rely on people. I don't feel my emotions, I try to push them down because if I feel one more thing, I'm going to be overwhelmed. And so a lot of my blog posts have been about like speaking to more so of like corporate culture or high achieving women in the career aspect and the job aspect. And maybe not so much as the like anxiety in relationships or they don't come in necessarily knowing that. And so I'm just kind of curious if like my marketing is going to attract the clients that I want. And so far I feel like it has. The only thing I want to make sure is like I'm not attracting clients that are like give me a 10 point step to beating imposter syndrome.

[Marketing Consultant]

Right.

[Molly]

And like really wanting to do that depth work. Is that.

[Marketing Consultant]

Yeah. And so it sounds like the people you're bringing in are still the right people. Like it's working.

[Molly]

I think so.

[Marketing Consultant]

But are they wanting that 10 step process the folks are bringing in?

[Molly]

I don't know if they're wanting it or if it's my fear. If it's like a part of me is like thinking that that's what they want. Right. Of course I have some clients who are like, so give me the next step. And like what do I do? And I feel comfortable addressing that. And you know, that's not the type of therapy I do. And here's what therapy does look like. And so the thoughts that I did have would be on my about page, on my website, maybe a little bit on the homepage of really speaking to like in therapy with me. We go beyond coping skills to get to the root of the problem so that there can be long lasting change.

[Marketing Consultant]

Yeah.

[Molly]

And trying to really bring in those types of clients and even maybe setting up my consultation calls and for session that way too.

[Marketing Consultant]

Yeah, absolutely. Because it makes sense.

[Alison]

Like your population has done their whole.

[Marketing Consultant]

Life with 10 step plans. Right?

[Molly]

Yeah.

[Marketing Consultant]

They execute, they're good at it. It's what keeps their anxiety at bay. That's how they avoid.

[Molly]

They also Know, coping.

[Marketing Consultant]

Yeah, yeah. So work and executing. Whatever the next right step is, is how they have not had to deal with feelings. And it makes sense that they would be interested in approaching their feelings in the same way. And they're lucky they have you and you understand this pattern in them so that you don't then play into it with like, here's our 10 steps then.

So I think it's smart to talk about getting to that root cause. I think like kind of intimating like this. This actually goes a lot deeper than most of my clients realize.

And you can frame it like, for some of my clients, it goes back to the family they grew up in.

[Molly]

Yeah.

[Marketing Consultant]

I would definitely soften it with some because you've got your clients for whom that is absolutely the case. But they're initially gonna come in being like, I mean, my childhood was pretty normal, you know?

[Molly]

Yeah.

[Marketing Consultant]

And then, you know, you find out several sessions later, their version of normal is very generous.

[Molly]

What is normal?

[Marketing Consultant]

Right, right.

[Molly]

Okay. That's helpful because it's helpful for me to think about what language do they use and like, what are they coming in saying is the problem. I think where I get trapped up is like a part of me is like, well, if they come in saying imposter syndrome, But I really like doing the family of origin work. I just want to make sure that those align. And I think it does. It's just what's bringing them in the door.

[Marketing Consultant]

Right.

[Molly]

Could we take a look at my website? Just maybe my about page and my homepage? Do you need me to send it to you?

[Marketing Consultant]

Yes, send it to me. And since people are listening potentially on the podcast, then I'm going to kind of read some of it aloud that I think is actually really nailing it or needs a little work.

So your hero image is this woman who is like cozily holding onto coffee and looking cozy through the window. She looks happy, she looks fulfilled. Like, this is what your ideal client wants to look like. That's what we always want. Right. We don't want sad Sally as the first image they see. So the release self doubt and anxiety start thriving. Therapy for anxious, high achieving women in Texas.

This feels very clear to me. As long as your ideal clients are coming in and saying, like, I am just doubting myself constantly.

[Molly]

Yeah.

[Marketing Consultant]

So if that's how they're identifying their struggle, then heck, yeah. Okay. And I help ambitious women feel more confident in themselves without the relentless self doubt and constant overwhelm that keeps them stuck. I think what you're doing really right in this Sentence is ambitious women are very ambitious. Right. And so we don't want to dwell too much, I'll say ambitious women on our doubt. We want to acknowledge that it's there so that we can fix it or get it fixed or whatever. We do want to feel more confident in ourselves, but we don't want it to come across like we don't. And that constant overwhelm. I don't know any ambitious woman who isn't battling overwhelm at most points of her life. Yeah, okay, so you're speaking to these words inside her like confident, doubt, self doubt and overwhelm that are an ambitious.

[Alison]

Which is how she would describe herself.

[Marketing Consultant]

Confident is what she wants more of, but wants you to perceive her as confident at first. And I love the word relentless because this is a word for anybody who works with anybody ambitious. Work the word relentless into your copy somewhere where it makes sense because you know, it's like the peanut butter to the jelly of ambition. Right. In order to be ambitious, you have to be relentless. But when that's relentless self doubt, it's like, oh, she's trying to battle with her ambitiousness and the confidence she does have with this relentless self doubt. Like I can picture. It's a battle royale, right?

[Molly]

Yes.

[Marketing Consultant]

And then the overwhelm. Constant overwhelm. So the word constant, we're keeping with that relentless vibe. And I'm bringing up this and your hero image words because these are the first things people are going to read. They're not going to read a little bit of words on the right until you've hooked them with this and the. Okay, so good job. Thanks. Okay. Yeah, yeah. And then in the smaller copy and. Or the smaller font, you're talking about how, yeah, they have it all. They look like they have it all together. They get shit done. They excelled in school, They've got these high powered jobs working in high stress environments and life doesn't feel like. Feels hard. You're giving very clear examples, right? So when you're saying worrying about meeting billable hours, you're speaking to attorneys, you're speaking to a lot of people that are like, oh, that's my lingo, you know, second guessing clinical decisions. Here you are talking to the medical community.

You'Re acknowledging that sleep is elusive for them. You're using words like elusive. Normally I'm like right on that fourth, fifth grade level. But because your people, they need words like elusive. They need, they don't need full $5 words, but they do need some words that are a part of their Vernacular that are like how they talk to their friends so that they know that you're smart. Basically. We don't have to show that we're smart so much to all populations, but when you're talking to a population that needs to trust that you're on same intellectual like playing field that they are. Okay, that's just right.

[Molly]

Yeah.

[Marketing Consultant]

Let's see. So you got the word relentless again in the smaller text of relentlessly critical of themselves. Now when I think about these folks.

[Molly]

Yeah.

[Marketing Consultant]

The vast majority of them are fighting their therapist through word of mouth.

[Molly]

Yes.

[Marketing Consultant]

They are asking the people they trust. So as I'm looking at your website, you're describing their daily lived experience very well. You are showing your expertise, you're showing an understanding of what they're going through.

I think there's nothing about your website that concerns me in any way, shape or form. I think it's a matter of like, how are we getting people to that website?

[Molly]

Okay, so that was going to be my, I guess another quick thing because I feel like my website has been good. I need to get to the point where I'm like perfectionist.

[Marketing Consultant]

Molly.

[Molly]

Like, it's good enough. Leave it alone. I think a question that I do have is on my about page.

[Marketing Consultant]

Oh yeah, you mentioned that.

[Molly]

Yeah, Just real question, like real quick. I plan to add a little bit more to it, but. So for example, like on the second paragraph, my clients are high achieving, anxious women. On the outside, they appear calm and confident, blah, blah, blah. Do I need to use like you, like you feel blank. Blank versus they like, does that make more of a punch on this page or is it okay as is?

[Marketing Consultant]

I think it's okay as is. I think the thing with you, it depends on your ideal client. Right. Some of our ideal clients are like, you don't know me. And the second they see you, it feels salesy. It feels like manipulative to them.

[Molly]

Yeah.

[Marketing Consultant]

Whereas others are like, I do. You're right, I do feel that way. You know, So I think putting it through the lens of your ideal client. Okay, cool.

[Molly]

So if there's anything else on the about page, otherwise it could be helpful to maybe talk marketing and how I'm getting these clients to me.

[Marketing Consultant]

Yeah. I'm just looking at the rest of your about page and it looks good. Yeah. Okay, let's talk marketing then.

[Molly]

So my five marketing strategies are website.

Facebook groups. And I'll say that's pretty passive. I in the way that I use it. I know I'm not going to fill my caseload through Facebook groups because if somebody posts in there, hey, I've got a high achieving corporate woman who's looking for XYZ. They're going to get 50 responses all across the board. But the way that I use it primarily is to connect and network with other folks. And so I will comment and be like, hey, Jasmine's really good at Blank Blank. I highly recommend her more so as like keeping me on top of mind and as a way of networking. And so that's how I use those groups primarily. I'm not thinking I'm going to get tons of referrals from them. I'm networking, I would say two to four times a week with other therapists that are premium fee, cash pay. And within those networking, I'm networking with therapists that have the same niche. Mm, same niche but different approach.

Couples therapists, sex therapists. I've done public floor therapy, private pay psychiatrists and therapists for men. So that's kind of my network. And for networking, I would say I try to reach out to folks several times a year, like four or five times a year. But then in between our times too, like I'm messaging that stuff on that. So networking I feel is a really good. I feel very at ease with networking and enjoy that. SEO and blogging. I am blogging. The goal is weekly, I would say probably three times a month sometimes. And I feel like if you were to look at like my early blogs to now it's.

And then I also do SEO. So I'm constantly doing SEO on my blogs and on my webpage. And so with website and blogging, to me, blogging and SEO are one. I put those two together as one. And then other marketing strategy that I just tried recently and haven't gotten success with is pitching presentations. And so I came up with three presentations and really tailored the title of it and the description of it to these groups. And I pitched it to like the local Junior league, a couple of local, the Blank County Bar association, the Chamber of Commerce. And I have not heard back from any of them. Okay, I did hear back from the Chamber of Commerce, but they want me to be a member of the Chamber of Commerce. I was like, I'm not sure I'm into that. So that's kind of my marketing right now.

[Marketing Consultant]

Yeah, so I'm imagining these business owner meetings that happen not just through Chamber of Commerce, but like here in Asheville we have at least three or four different women in business organization. And so I'm sure in Austin there's more just because it's a bigger city. So I might find those. And they often, like, here they have at least a quarterly breakfast, if not more, and they have a speaker for that. Okay. So I would reach out to all of those.

I think that that's going to be a really powerful way to do this.

[Molly]

Yeah.

[Marketing Consultant]

Okay. Now I was talking with somebody about speaking, and they were using ChatGPT to help them come up with talking points and some of the script. And it was so flat and so boring. And so exactly what anybody and, you know, anybody in the world could talk about. So I would look at. I actually have a talk that I give business owners in my circles that's all about, like, I do some self disclosure that's like, you know, coming from a scar, not a wound, about the ways in which I am, like, my clients who struggle and kind of like set it up as, like, these are the patterns that from my vantage point working with people, just like, you hear the patterns I see. And basically, like, if you see yourself in this pattern and you have not figured out how to get out, then come see me.

[Molly]

Okay, perfect. Yep. Yeah. And some of the groups that I reached out to, I'm not confident that those email addresses are being checked very regularly. I found some of these groups, like, on Facebook. And so they've got like a Facebook account, but, you know, it might not be, like, managed all the time. And so part of it is like, okay, maybe I planted a seed about that. I think another thing that I've found is like, the local junior league is about to launch a mental health initiative.

[Marketing Consultant]

Oh, okay.

[Molly]

And so I'm like, I would just even love to open the door to having a conversation. Like, I don't necessarily have to pitch a presentation. I would just love to hear more about the initiative. And like, what does that look like? And you know, what does that look like for your members? And because I looked at the website of it and I'm a little confused, so. But I was like, that could be a really good. Just door opening for me too.

[Marketing Consultant]

Yeah, absolutely.

[Molly]

Yeah. Okay. A question about marketing. So I have it on here. Of Austin, Texas. That's mainly because my registered agent address is in Austin. I don't physically live in Austin. And so when I'm networking with some of these.

Businesses, it's in my local community.

[Marketing Consultant]

Got it.

[Molly]

So I didn't know if that was going to be too much of a hindrance, but for SEO purposes, it's mainly just Austin.

[Marketing Consultant]

Yeah. How far away are you from Austin?

[Molly]

Oh, like five hours.

[Marketing Consultant]

Oh, gosh. Okay. Got It.

[Molly]

Yeah, yeah. It's not like I'm like an hour. Right. Like go commute to it. And a lot of my referral network is in Austin, so I feel very connected to the community there. I'm just not physically in there, but I did that for the continuity of the address for like Google Business profile, my registered agent. And if I were to have that. So.

[Marketing Consultant]

And if it'd be worth it to you to speak there, you know, once every few months or once every month, I would start. Because there's going to be much bigger pockets. Yeah, bigger pockets and more people. Like, I mean, there's so many startups. There's so many. It's just a very large city. So I think there's more opportunity for you for speaking there.

[Molly]

Yep.

[Marketing Consultant]

It might be good near home as like, kind of like practice. Yep. Get really comfortable. See what needs to be ironed out.

[Molly]

Yeah.

[Marketing Consultant]

Your talk. But yep. Yeah. Okay.

[Molly]

Awesome. Yeah. Because that was a question I did have, was like, even though I'm physically not located in Austin again, my whole referral network for the most part is in Austin pitching myself to them. And I'm even thinking like, their junior league is massive. And so it could be like, if it was a paid thing or even if it wasn't, it could be like a good trip for me and my family or something down there.

[Marketing Consultant]

Okay. Yeah.

[Molly]

Awesome. Cool. Yeah. I've been starting to see that I've been getting more clients through. The clients that are finding me are usually it's going to be word of mouth or another therapist referral and. Or google slash. ChatGPT has been how they've kind of found me. And they'll be like, oh, yeah, I just typed in your keywords. And I'm like, what keywords did you type?

[Alison]

Which ones?

[Molly]

Which ones resonated with you? I didn't ask that, but it is helpful for me to hear them say, oh, on your website you talk like, that's what they said in the form was everything you mentioned on your website and how it's bleeding into my personal life. And I was like, awesome. This is like a good fit.

[Alison]

Yeah.

[Molly]

So I do feel like my marketing has been good. That when clients are getting to me, it's a good fit.

[Marketing Consultant]

Good. Yeah.

[Alison]

Okay.

[Marketing Consultant]

I feel like your website, you just speak very clearly and very well to your people. Okay.

[Molly]

Yeah. And it would be so fun to do some presentations because I feel like I'm good at it. It's been a while since I've done it, so if I can just get in the door anywhere and everywhere. I would just love that. So.

[Marketing Consultant]

Yeah.

[Molly]

Okay, cool. Yeah.

So ideal client wise, because that's something with me still, like building the business. I do just want to make sure that, like, the work that I'm doing with my clients and bringing those and the family of origin and stuff. But I'm not going to label myself a trauma therapist because my clients don't identify with that. They don't say I have Trump. Okay. So just wanted to make sure my messaging was on par or like, clear with what I'm doing. Okay. Yeah.

[Marketing Consultant]

And even if they can't acknowledge like, oh, this thing happened to me, that was trauma.

[Molly]

Yeah.

[Marketing Consultant]

They feel like they're over it enough. They're probably not linking it to the constant striving and all these other pieces.

[Molly]

Yep. No, they're not. Yeah, that just came up. Okay. Anything else marketing wise I could do or my marketing plans sound okay?

[Marketing Consultant]

It sounds good. You know, I. Whenever I think of marketing, like speaking as marketing, in my mind, it only really counts as marketing if you're speaking at least once a month.

[Molly]

I saw you write that. Yes.

[Marketing Consultant]

So there are also podcasts you could probably get on that. I mean, you're in a big state. You're licensed in a big state. Do you have a psy pact situation?

[Molly]

I have side pact right now, but I just got a client that travels a lot for work, so I mind do that. Yeah.

[Marketing Consultant]

So, I mean, often it doesn't make a lot of sense to be on these national podcasts because, you know, the percentage of those people that are in your state might not be high, but Texas is a big state with a lot of people. And if you do end up doing psyched, it might make sense.

[Molly]

Okay. I did find a. She's a coach. She's a former attorney who's a coach for other attorneys. She's based in Dallas. She has a podcast and a coaching business. And I pitched to be on the podcast and even just wanted to connect to hear more about her coaching business. And it was not the most. I don't know that it was most well received or she was like, oh, yeah, it sounds like you do great work that we're not taking new people on for the podcast right now. And I was like, oh, that's fine. You know, And I was like, I'd still love to connect. And then it was like crickets. But that was an area that I was like, oh, that would be. It's local kind of. To me, it's in the state. It is my ideal population. So Something kind of similar to that could be.

[Marketing Consultant]

Yeah. Is she doing what she perceives as similar work to you?

[Molly]

Like I wondered that. The, the vibe that I got was that it would be competition. Yeah. Whereas that's not at all how I was kind of perceiving it to be. I was hoping it could have been more collaborative, but I got this sense that it would. It maybe landed that way or she took it that way that it was competition. So.

[Marketing Consultant]

So I wonder if there's somebody kind of more not providing wellness or self care or therapy or coaching, but that speaks to ambitious women.

[Molly]

Yeah. I'm thinking through like who else speaks to ambitious women and where.

[Marketing Consultant]

And maybe even like just has an ambitious woman subset. You know, like when you think of huge podcasts whose demographic is like, you know, middle aged women maybe, or young to middle aged women, you know, like a Mel Robbins type, she's definitely speaking to ambitious women. People like that. But she's not providing the coaching herself. She's just hosting this podcast and.

[Molly]

Ready? Okay. That's helpful. Well, they're not providing necessarily like a service like that.

[Marketing Consultant]

Okay. Yeah. Cool.

[Molly]

Yeah, I feel like I'm doing all the right things. It hasn't been like the growth that like I've wanted, but I've. I'm also okay with that in a sen. Like my daughter's under 2. Yeah. And so I'm like slow. Feels okay and feels sustainable and it, I think it gives me the time to make sure that like my policies my just getting really clear also on who my client is so that I'm not attracting. I don't know if you said it or somebody else said it, but like your business is a reflection of your boundaries. You said that. But it is stuck with me and it is on my computer. And so I think about that in terms of like marketing and like the clients that I'm bringing in and who I'm speaking. Speaking to of really wanting to make it be sustainable. So.

[Marketing Consultant]

Yeah, love it.

[Molly]

Okay.

[Marketing Consultant]

Okay, cool.

[Molly]

So I'm on the right track.

[Marketing Consultant]

You are. You're on a great track.

[Molly]

Thanks. This was fun. I'm glad we got to connect again.

[Marketing Consultant]

Yeah, same. Take good care.

[Molly]

Thanks.

[Marketing Consultant]

Bye. Bye.

[Alison]

If you're ready for a much easier practice, therapy notes is the way to go. Go to therapynotes.com and use the promo code abundant for two months.

[Marketing Consultant]

Free.

[Alison]

If you're listening, you probably need some support building your practice. If a super newbie, grab our free checklist using the link in the show notes. I'd love for you to follow rate and review. But I really want you to share this episode with a therapist friend. Let's help all our colleagues build what they want.