Episode #777: Raised Rates, Need More Clients

Summary

Abundant Practice Podcast

Host: Allison Puryear
Episode #777: Raised Rates, Need More Clients
Date: July 22, 2026

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Episode Overview

This episode centers on a live coaching call with Rachel, a therapist and member of the Abundance Party, who has recently raised her session rates and is facing challenges converting inquiries into clients. The discussion delves into navigating elevated fees, honing her ideal client niche, and the complexities of balancing financial therapy with her preferred client base: women in finance. Allison and Rachel explore strategies to realign Rachel's marketing and messaging for more satisfying, sustainable private practice growth.

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Key Discussion Points & Insights

1. Struggling to Convert Consultations Post Rate Raise

• Rachel shares her frustration with recent consultation bookings: four inquiries, but only one showed up, and none converted.
• Recent fee increase: from $200 to $300 per individual session.
• She had early success attracting clients at the new rate, but now sees a notable drop-off in conversions.

Memorable Quote:

"I literally just right before this I had the fourth person email me back and say effectively, I want to cancel? Because I saw your fees and I recently raised my fees." (Rachel, 03:11)

2. Unpacking the Financial Therapy Niche

• Rachel’s niche is intended to be "women in finance," many of whom struggle with anxiety and sometimes ADHD.
• Most outreach is now from people looking for financial therapy, but they often balk at her higher fees—raising doubts about her target audience.
• Financial therapy as a concept is "nebulous" and may be too general, attracting clients who aren't an ideal fit.

Insight: Allison and Rachel agree that broad terms like "financial therapy" don’t attract the right demographics and dilute messaging.

• Coach: "Financial therapy, like you said, is nebulous. That's not a niche. But financial therapy with the nouveau riche, like, or with like the new rich who are a part of an old money world." (Coach, 05:27–05:59)

3. Honing the Ideal Client Avatar

• The importance of drilling down to a very specific, heartfelt client profile is emphasized:
  • Rachel lights up when talking about "stressed out professional women that work in finance."
  • Allison and the Coach reflect that passion resonates and is essential in both copy and actual client work.
  • Rachel identifies "exhausted women in finance" as a more accurate, compelling descriptor.

Notable Exchange:

Coach: "Would you do financial therapy for people in finance who feel like they should have it all together because they were over here telling other people how to have it together?" (07:05)
Rachel: "Yeah, I guess that's actually the point I was trying to make is I feel like it looks like I'm...grasping at straws." (07:13)

4. Fear of Getting Too Narrow

• Rachel fears that narrowing focus too much could limit potential clients.
• Coach reassures her that specificity is precisely what draws the right clients and builds word-of-mouth.

"That's exactly why people are choosing you. Right. Because we see the financial therapy wibbliness. It's not specific enough." (Coach, 10:35)

5. Messaging Barriers: Fees and Insurance

• Rachel notes that, despite stating her fees and not accepting insurance, many clients overlook this.
• The solution: Require clients to acknowledge fee and insurance policies explicitly before booking.
• Allison confirms that even explicit forms (“I understand this practice does not accept insurance...”) are sometimes ignored—“people don’t read”—and not to take it personally.

Notable Moment:

"You could try to format it, make it hot pink, doesn't matter...The people who are not going to read are not going to read." (Coach, 14:10)

6. Copywriting & Client Pain Points

• Rachel receives guidance to write directly to her ideal client's emotional world:
  • Use precise, evocative language about exhaustion, stress, and the internal breaking point leading to therapy.
  • Examples: "boiling over", "pressure so much they embarrassed themselves in public", "high frustration tolerance until it's not enough."
• Personal anecdotes (“floor scrubbing wives who secretly resent watching husbands") resonate.

Sample Phrasing (Coach):

"You feel like you're boiling over sometimes...the veil was so thin between losing your mind on somebody and not." (Coach, 17:15–17:34)

7. Strategic Website Structure

• Rachel wonders if "financial therapy" should have its own website or section.
• Coach suggests integration—mention expertise, but focus deeply on the ideal client throughout the main site to avoid attracting unsuited inquiries.

"If we're really clear on who your ideal client is, what would she use financial therapy for? ...I don't think it needs its own page, especially if it's going to bring in the wrong people." (Coach, 22:28–22:41)

8. Ongoing vs. Short-Term Client Preference

• Rachel prefers long-term therapeutic relationships over short, solution-focused work.
• Many financial therapy inquiries are about "one problem only"—not a good fit for her preferred modality.

9. Professional Parallels: Attorneys vs. Finance

• Coach shares that her most successful niche is exhausted women attorneys—many shared dynamics with women in finance.
• Rachel is encouraged to review the Coach’s website for copy inspiration, noting the importance of speaking to specific pain points while maintaining authenticity.

10. Incorporating ADHD Training

• Rachel is completing ADHD certification, noting many anxious clients are undiagnosed ADHDers.
• Coach's tip: In marketing, only mention ADHD directly if clients already identify as such; otherwise, focus on describing the lived symptoms and struggles.

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Notable Quotes & Memorable Moments

• “It's less what we do and more who I do it with, I guess.”
  (Rachel, 08:19)

• “The more honed you get that, the more people come in, the more word of mouth is easy.”
  (Coach, 10:46)

• “I just want to make a little bit more money, and I don’t want to do it at the expense of having to work with clients that I dread.”
  (Rachel, 25:12)

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Important Timestamps for Key Segments

| Timestamp | Segment Description | |-----------|-----------------------------------| | 02:00 | Rachel outlines current challenges with consultations and fees | | 03:30 | Detailed explanation of recent fee increase | | 05:27 | Discussion on the pitfalls of “financial therapy” as a niche | | 06:22 | Exploration of ideal client definition and passion | | 10:29 | Rachel’s fear of narrowing niche too much | | 13:01 | Discussion on clients overlooking fee and insurance policies | | 16:01 | Brainstorming emotion-driven website copy to attract ideal clients | | 21:00 | Should “financial therapy” have its own website/page? | | 22:28 | Integration of financial therapy into main marketing approach | | 25:12 | Rachel’s desire for sustainable, enjoyable practice | | 27:42 | Marketing ADHD credentials and client self-identification |

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Actionable Takeaways

• Lean into Hyper-Specific Niche: Focus copy and outreach specifically on "exhausted women in finance," not on broad or generic financial therapy.
• Clarify Practice Logistics: Make fees and insurance information unavoidable at every contact point—forms, consultation scheduling, and reminders.
• Describe Emotional/Relational Struggles: Write from the emotional world of ideal clients; use specific examples and scenarios reflective of their actual lives.
• Only Segment Additional Offerings Where They Add Value: Integrate secondary specialties (like financial therapy or ADHD) seamlessly and only foreground if it serves the ideal client you most want.
• Draw Inspiration, Not Imitation: Review similar niche websites for tone and pain point resonance, but ensure your copy is authentically yours.

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Closing

The episode is a masterclass in aligning clinical expertise, business practices, and personal passion. For therapists struggling with niching down or concerned about higher fees, Allison and guest Coach provide reassurance: specificity breeds sustainability and joy in private practice.

Transcript

[Rachel]

Foreign.

[Alison]

Hi, welcome to the Abundant Practice Podcast. I'm Alison from Abundance Practice Building. I have a nearly diagnosable obsession with helping therapists build sustainable, joy filled private practices. Just like I've done for tens of thousands of therapists across the world. I'm excited to help you too. If you want to fill your practice with ideal clients, we have loads of free resources and paid support. Go to abundance practice building.com Links all right, onto the show. So I've talked about therapy notes on here for years. I could talk about the features and the benefits in my sleep. But there are a couple things I want you to know about therapy notes that doesn't typically make it into an ad script.

[Coach]

First is that they actually care if

[Alison]

you like their platform. They don't only make themselves available on the phone to troubleshoot so you don't pull your hair out when you get stuck. They also take member suggestions and implement those that there's client demand for. Like Therapy Search, an included listing service that helps clients find you internal and external secure messaging. Clinical outcome measures to keep an eye on how your clients are progressing. A super smooth, super bill process. Real time eligibility to check on your client's insurance. In my conversations with the employees there at all levels, they all really believe in their product and they want you to love it too. Second, they are proudly independently owned. Why should you care about that?

[Coach]

Because as soon as venture capital becomes

[Alison]

involved, the focus shifts from making customers happy to making investors happy. Prices go way up. Innovation plateaus. Making more money with as little output as possible becomes the number one focus. With over 100,000 therapists using their platform, they've been able to stay incredibly successful and they don't have to sacrifice your experience to stay there. You can try two months [e-mail] with the coupon code Abundant.

[Rachel]

Hello. Hi.

[Alison]

How are you doing, Rachel?

[Rachel]

I'm good. It's nice to see you.

[Coach]

You too.

[Alison]

Yeah.

[Coach]

What would be helpful today?

[Rachel]

Okay, probably many things. Two things I wanted to chat about. One is I haven't had great success in the last few months in terms of closing consultations. I had been doing pretty well and. But recently I had four people book me for consultations. Excuse my cat. Very cute, but so cute. Distracting. I had four people booked me in like the last month for a consultation. Two of them didn't show up. One of them showed up and was sort of like unclear like. And I never heard from them again. And then I literally just right before this I had the fourth person email me back and say effectively, I Want to cancel? Because I saw your fees and I recently raised my fees. I went through Tiffany's program, I raised my fees in January, and I've had some new clients at my new fees. I had an initial outreach of folks, but I just haven't gotten as many people in the door.

[Coach]

Okay, where were you fee wise before and where are you now?

[Rachel]

So I was at 200 for individual sessions and I went to 300. So it's a pretty significant change.

[Coach]

Yeah, yeah. And it's not a big enough change that your marketing would need to alter significantly. So that's, that's why I asked that question.

[Rachel]

Okay. Yeah. Yeah. So, you know, I was originally encouraged because I had folks reach out to me at the new price, and I thought, wow, this is exciting. But that's. It's not really exciting when not that many of them sign.

[Coach]

Right, right.

[Rachel]

And I guess, I guess just to. To back it up as well, my ideal knit is working with women in finance. And it's, you know, I would say a lot of it is anxiety. A significant portion of those are ADHD years. And I'm actually about to complete a training on adhd, so I think that'll be good. But most of the people that have been reaching out to me have been doing so for financial therapy, and, and that's fine, and I like it, but it just seems like financial therapy is more nebulous and a lot of folks that want financial therapy, I mean, ironically can't afford it. I mean, I get, I get it, but I think of it as something, I guess I had conceived of. Financial therapy is something that people who kind of had those jobs and had money and were struggling to sort of make as much with their money as they wanted to. But instead I'm getting folks who, they're usually employed, but they're. They can't see it within their, their scope to spend 300 per session.

[Coach]

Right, right. I've talked to so many financial therapists who have said the exact same thing of like, I'm charging a good fee. No one can afford me that is attracted to me. So I think if financial therapy is something you're really excited about, it's really honing that niche. Because financial therapy, like you said, is nebulous. That's not a niche. But financial therapy with the nouveau riche, like, or with like the new rich who are a part of an old money world. Right. Where it's like, you're talking about money.

[Rachel]

Yeah.

[Coach]

Or financial therapy for people who have money but have a hard time spending on Themselves, which is also going to make them have a hard time spending on you. So there's going to have to be some sort of activating event that makes that clear. So getting really, really specific on that page on your website about exactly who, who it is.

[Rachel]

Okay. And so, I mean, I guess this gets back a little bit to what it is I want to be when I grow up because I mean, I do definitely prefer to work with like my stressed out professional women that work in finance. That's my, that's my jam. That's what I would like to do every day. Well, maybe not every day, but, you know, for the rest of my life, as long as my brain still works. Financial therapy, Some of the folks that reach out to me are not that right there, there. I mean, all sorts of people. So I suppose I could definitely be more specific. Maybe I need to just be more like drill down into what kind of like who I do financial therapy for.

[Alison]

Right.

[Coach]

Would you do financial therapy for people in finance who feel like they should have it all together because they were over here telling other people how to have it together?

[Rachel]

It's an idea, like to keep it niche, consistent. Yeah, I, you know, and I guess that's actually the point I was trying to make is I feel like it looks like I'm, I mean, I hope it doesn't look like I'm desperate, but I feel a little bit as if, like I'm just grasping at straws. You know, I'm getting traction on financial therapy. Not enough, but. So I'm pursuing it. But I still say I want to do this other thing so I could see where it might be a little confusing.

[Coach]

And I think just listening to you, like, I just want to reflect back. I could work with these stressed out women in finance all day versus I'm getting some traction with financial therapy. Like there doesn't seem to be any passion there compared to.

[Rachel]

Yeah, yeah.

[Coach]

Your women in finance.

[Rachel]

Yeah. And I think that's fair. And I mean, and there's, I mean, honestly, I could list you the reasons why financial therapy is fine, but it's not financial therapy in and of itself that gives me like the satisfaction.

[Coach]

Right.

[Rachel]

It's the, the person. And, and it's interesting because I do have some folks who work in finance who are doing financial therapy and they're great. Like, that is my bag, that is my jam. It's less what we do and more who I do it with, I guess.

[Coach]

Yeah. So it's like if your whole website is like therapy for stressed out women in Finance.

[Rachel]

Yeah.

[Coach]

Or exhausted women in finance, like, however they would describe it.

[Rachel]

Yeah, that's it. Yeah. Like exhausted, actually. Because that's often maybe even a better description. Yeah, yeah. You know what's interesting? And again, this is getting back to my. The way I talk about financial therapy. I've had tons of guys reach out to me, which is interesting and not what I was aiming for. And it's not as if I. Working with men is not my jam, you know, But I could see that's a function of me being too generic. Yeah, yeah. I guess I was feeling as if I didn't really mind. If guys wanted to reach out to me and work with me and they were my client type, that'd be fine. But I suppose I don't have a compelling argument for why they should work with me where I feel like I do if I say, like, I work with. Even if it weren't women. Although working with women is my preference. I mean, I work for 25 years in finance, so I have, like, a really strong background. I get their work, I get the issues. I have a much better value proposition for someone who works in finance, regardless. Mm.

[Coach]

Yeah, but you love the women and not the men, so.

[Rachel]

Yeah. You know, it's funny. I mean, it's. I have to admit that, like, I could probably use my own therapy to deal with, like, what it is about all the. I've had some wonderful male clients and some pain in the neck male clients that, you know, obviously if I could pick and I could predict and work with the great ones, that would be fine with me, but.

[Coach]

And you just told me that you could work with women in finance all day, every day, so, like.

[Rachel]

Yeah, maybe I'm just a little afraid of getting too narrow. You know what I mean?

[Coach]

I get it. And that's exactly why people are choosing you. Right. Because we see the financial therapy. Wibbliness. It's not specific enough.

[Rachel]

Yeah, yeah, yeah.

[Coach]

Versus the therapy is. And the more honed you get that, the more people come in, the more word of mouth is easy.

[Rachel]

Yeah. And I mean, I guess what I. I have been better at attracting, like, on average, on attracting what I would say are more affluent clients, which is great because I need them to be. To afford me. Yeah. But it's funny how the financial therapy stuff is sort of like I'm almost like I'm getting folks who, like, I don't even. Sometimes it's like I don't even know how they could read my page and still reach out yet. Those are the folks who are Doing it right.

[Coach]

It is that population undercutting what you're trying to build with these more affluent clients.

[Rachel]

Yeah, yeah. I mean, I worked through my model in terms of clients and, and my basic rule of thumb is if I add on average one new client a month, like, that's a great. I don't need a million people.

[Coach]

You've already got a bunch of people. You don't.

[Rachel]

Yeah, yeah, yeah, yeah. I mean, I have some, but I want to keep going because some people will continue to fall off and I'd like to grow a little bit. And I think I was doing okay closing before, but that's probably before I had somebody reaching out to me for financial therapy. Mm.

[Coach]

Right. So it skewed the, the percentage.

[Rachel]

Yeah. I mean, I guess I was originally thinking that I would ask you for feedback on my closing, but. And I still could, but it's almost more about maybe, maybe my closing is fine when I actually get the right person in front of me.

[Coach]

Yeah, you've been using it for years and it's been working.

[Rachel]

Yeah.

[Coach]

So, like, I don't think it's, it's how you're talking to them. Like, I don't think it's a consultation.

[Rachel]

Yeah, yeah, yeah. Because I felt like I was pretty good. I mean, I don't begrudge someone if they reach out to me. And it doesn't make sense to work with me. I mean, because they can't afford me. Or even despite me trying really hard to explain that I don't take insurance. Some folks still do. I mean, is that, do you think that's just unavoidable?

[Coach]

Yeah. People don't read. So I think the only way to make it really clear, like we put it on our website, built a contact form that made them check a box that said, I understand that this practice does not accept insurance and sessions or however much they were at the time. And what we need to do, because we no longer have a contact form, what we need to do is set up so that when people go to schedule a free 15 minute consultation, the same kind of thing pops up. And even then, Rachel, people would come into the consultation having clicked that and be like, oh, you don't take Blue Cross Blue Shield. People don't read. There's always going to be some that slip through.

[Rachel]

Yeah.

[Coach]

And that's, you know, that's all right. Hopefully we can give them really great referrals.

[Rachel]

And I do. And that's fine. I mean, it's not the end of the world. I mean, honestly, I'm Happy to help them if I can. And I do feel like I'm well positioned to find them referrals, even if they're, you know, because working in the business, we should be better at finding folks 100%. Yeah. But it's. So you don't think that it's not like there's any great way. I mean, there's no great way to get people to read is what you're saying.

[Coach]

Yeah, I mean, like, you could try to format it, make it hot pink, doesn't matter. I mean, like, there are ways that it gets lost for sure. But the people who are not going to read are not going to read.

[Rachel]

Yeah. I use therapy notes. My free consultation button on my website links to that. And I have had people book me that way and I do have a, like a little description, but they just don't read it, I guess.

[Coach]

Right. Right.

[Rachel]

Yeah. Okay. So maybe I can talk more about, like, stick with my niche for working with women in finance.

[Coach]

Mm. Exhausted women in finance. Because it's not just demographic. Right. It's the way they're feeling.

[Rachel]

Yeah. Yeah. And I mean more so. When I first started talking about my niche, I talked about stressed out professional women and I talked about their struggle with their partners. They have these really highly responsible jobs and they come home and their husband thinks they're not the kind of people that need a cleaner. So the husband's sitting and watching game on TV and the wife is there scrubbing the floor. And that's probably okay, but I, I guess I came to feel like that wasn't like, urgent enough because these women have been frustrated and annoyed. I mean, it's been like this for a long time. And it's hard to put your finger on what it, what it would take for them to suddenly like, reach out and say, like, I, I really need help with.

[Coach]

Right. Yeah. Like, what's the breaking point for them? That's because they're very competent women. Right. Like, they can shoulder a lot. They have a high frustration tolerance.

[Rachel]

Yeah.

[Coach]

So I think it's looking at what. Why now? Is it like now their mom is maybe sick and they're not sure, and that's just kind of like the straw that broke the camel's back. Is it that they dropped balls and like, that is not them. They don't drop balls, but they dropped balls because they were doing too much. They were juggling it all. Getting really clear on thinking through your clients that have come through that are really like, juicy. You love them. You would love ten more of them.

[Rachel]

Yeah. Yeah.

[Coach]

What was the I gotta get help thing for them?

[Rachel]

I mean, I have one. I have an appointment with someone at 3 who is. I would clone her. She's like wildly successful and talented. She's a floor scrubber. I mean that. I mean, euphemistically. Had a really hard time talking to her partner. I'm trying to think what caused her to reach out. Kind of having public meltdowns.

[Coach]

Okay. Like a panic attack or like. Yeah, something came out really sharp and they felt like they had to, you know, put their face back on.

[Rachel]

You know, like. Yeah, like, like, like just the pressure got to them so much they embarrassed themselves in public. Like they lost their cool.

[Coach]

Yeah. And. Well, I'm just thinking, like you could describe that as like you feel like you're boiling over sometimes. Like you might snap at the person who just charged you the wrong amount at the restaurant, which is not like you. Or.

[Rachel]

Yeah.

[Coach]

The person that cut in line at the bank you lost it on or you desperately wanted to. So you can also talk about that need of like the veil was so thin between losing your mind on somebody and not. And like you wished you were the kind of person who would just claw somebody's eyes out. And like, that's not you either, you know, and some of that's probably towards their husband. If they're watching their husband, you know, sitting there watching a game while they're scrubbing the floor. Like you could even say, like, you don't hate your husband. It's not that you hate your husband, but sometimes you absolutely cannot stand how he just assumes you'll do everything and then you do.

[Rachel]

I do think that a lot of them want to try to make things work with their partner. Some of them. Some of them don't, but most of them do. Most of them, like they got their partners seem decent, but they're just clueless.

[Coach]

And I think that's fine to name too. I don't know. Have I shown you my. I'm going to put in the chat for you to open later my website because your people are my people. Like my. I work instead of finance, it's attorneys. So here's mine that you can open and look at when we're done. But I'm describing a lot of what we're talking about, that same exact dynamic of these super capable women who end up being capable every fucking where and it's just too much.

[Alison]

I need it.

[Coach]

Yeah.

[Rachel]

And. Yeah, okay. I mean that. Actually that would be really useful to look at because it's effectively sort of the Same jam. Do you work with women?

[Alison]

Only?

[Coach]

My therapy for business owners, it's a mix, but I'm transitioning a little bit over to the attorneys because they were my favorite business owners.

[Rachel]

I'll look at your website, but do you market to women specifically or is it just that you get women? Because.

[Coach]

So I couldn't figure out a smooth way to say women attorneys without it sounding like it's a woman congressman or a like woman president. You know, I say women in law some, but what I do, I say, I think I call it like therapy for exhausted attorneys. But then everything I describe is very mom coded.

[Rachel]

Yeah.

[Coach]

It's like what moms are dealing with in a very heteronormative relationship, basically.

[Rachel]

Yeah. Yeah. It's interesting because I mean, I'm obviously I, I'm fine with whatever relationship whether they have kids or not, but most of them are straight and have kids and you're right. And the added pressure is the parents. Yeah.

[Coach]

Right.

[Rachel]

So I'm just assuming now that you have completely separate websites. Do you have. Is that right?

[Coach]

This is. I have too many websites and that's kind of a longer story. I'll tell you another day because I don't want to take up your time with it. But yeah, that's, that's also me playing and like testing and things like that.

[Rachel]

Yeah.

[Coach]

Not recommended for most people.

[Rachel]

Okay. Well, the reason, I mean, I think the reason I asked you that is because I had originally been wondering if I should do my financial therapy on a separate website because it is different. But now after talking to you, I'm feeling like less needing to do. Consider that.

[Coach]

Yeah.

[Rachel]

Because if I can bring everything close together.

[Coach]

Yeah. And then, and then in the context of your ideal client, I mean, do you need to be doing financial therapy at all?

[Rachel]

I mean, truthfully, the reason I started doing it is because people were reaching out to me for it even though I wasn't selling it. You know what I mean? Like, I think people could see either from looking at my LinkedIn or from digging into the, the, the pages on my website that I worked in finance and they wanted that, which is like pretty creative on their side. Yeah. And I think I was just responding to demand. Yeah. And, and, and again like that it's fine. But I guess one of the things about I. Financial therapy seems to somehow be something that's more like. It's almost like gateway therapy in the sense that people who've never done therapy, like, I'm not going to do therapy, but financial therapy, I'll do kind of Right. But those people are not necessarily, I guess they're not my, they're not all my people. They're not. And they also tend to want to reach out for like a problem, like one problem. They don't necessarily want ongoing therapy. And I guess my preference is not always to have the majority of my clients be sort of ongoing, you know, a year or so or more, whatever. I feel like I don't want to be like what solutions based one of those short term therapists. It's honestly too much work and not very satisfying. Yeah, well.

[Coach]

And I think about like there is no such thing as just one problem. They're always tangled together. Right. So it's like if they're convinced it's one problem and they're not wanting to look at what it's tangled with. And that doesn't sound like your jam.

[Rachel]

Yeah.

[Coach]

So I would think like if, if we're really clear on who your ideal client is, what would she use financial therapy for? And if she would use financial therapy then that's what you write about. And if she wouldn't, you can mention that you're a financial therapist, but I don't think you need to go on about like, I don't think it needs its own page, especially if it's going to bring in the wrong people.

[Rachel]

Yeah, that's interesting. I am, I will say that my ideal client often is so consumed with appearances that they need to get a better handle on how they spend money. I mean they make a lot of money, but they're not saving as someone who like as much as they could afford given what they want to do with considering the goals they have. They want to pay for their kids college, but they're busy getting a nice, a nice car even though the car they had before was pretty nice too. And like, and that's fine except that they're not working towards their goal. So I do think there are some folks that it's. I think, I mean a lot of it is, is it's. I see comparison again and again. I mean.

[Coach]

Yeah. And that's beautiful specificity. You make plenty of money and yet at the end of every month you're kind of baffled by where it all went.

[Rachel]

Yeah.

[Coach]

Everyone around you is taking fabulous vacations. So you work hard, you feel like you deserve that too. You know, like just all of that.

[Rachel]

It's funny that you say that. I feel like whenever I hear someone say the word deserve, I go because like, it's like I hear, I wish that that was how the world works.

[Alison]

However.

[Rachel]

Yeah. Yeah. And I do think that. Yeah. Like, in this business, folks, if you don't have a second home, you know, you're kind of a slouch.

[Coach]

Mm. Yeah. And naming. Like, naming. Exactly that. And you can even say, like, you barely even use your second home.

[Rachel]

Yeah, it's true. Yeah. Yeah. Funny. Yeah. A lot of. A lot of folks, they have a place in New Hampshire for weekends, but they don't get the time to use it. Yeah. Well, this isn't how I thought I would use today's time, but it's been.

[Coach]

Thanks for going on the ride with me.

[Rachel]

I mean, I feel like I want this to be something that I do until I drop. Like, I really love being a therapist.

[Alison]

Mm.

[Rachel]

I just want to make a little bit more money, and I. And I don't want to do it at the expense of having to work with clients that I, like, dread.

[Coach]

Yeah. 100%.

[Rachel]

Yeah. In terms of my copy, I'm obviously not going to, like, steal your copy, but I'll look at your copy and see what translates if that. If that's what you're saying is okay.

[Coach]

Yeah. Like, see what your interpretation of that is for your people. But I think our people probably have a lot of the same pain points.

[Rachel]

Yeah.

[Coach]

So if my pain points jog, like, oh, yeah, my person says that about this thing, you know.

[Rachel]

Yeah. And I don't know if I feel like this is a newer area for you, like, newer specialty for you.

[Alison]

Yeah.

[Coach]

I mean, I've been working with women who own law firms randomly for, like, a decade. I mean, not exclusively. I've only had business owners. But when I really drilled down into which business owners did I love most, it was these women who owned law firms, and I was like, well, they don't have to own the law firm for me to love them. You know, they just had more control then. So.

[Rachel]

Yeah.

[Coach]

Yeah. And it's the same thing over and over and over and over. But it's the same thing for your women in finance, too.

[Rachel]

Okay.

[Coach]

Really?

[Rachel]

And. And I know you said in the past, and. And I'm just. I guess I'm just questioning it. You had said it in maybe in. In your trainings that if. If even when you're super specific, you still get. Oh, yeah, x percent. Like, I mean, do you have a number, like, a rough estimate of how many people outside your niche reach out and are willing to pay you?

[Coach]

You know, I mean, so, like, you know, most of my time, I was marketing eating disorders for so long, and I would get so many People with anxiety but no eating disorder. Yeah, because they go hand in hand. Right. Like, everybody with an eating disorder has anxiety, basically. And then there are people who are like, oh, I of those same thoughts that you're talking about in your copy. So you'll probably get attorneys, you'll get doctors. I mean, like, you've been working with professional women for a long time, so you'll still get them even if you speak specifically to finance.

[Rachel]

Yeah. Okay, awesome. And I'll just ask what I think is a quick question. I'm doing the ADHD training because I want a certification because I found that about three quarters of my anxiety clients also have adhd, which probably is not a big surprise. Do you think I should add that to my copy?

[Coach]

Only if they already know they have adhd. Otherwise. Name the symptoms. Name what they notice.

[Rachel]

Symptoms. Okay. Yeah.

[Coach]

Yeah.

[Rachel]

All right. Thank you. Awesome. Sure.

[Alison]

Yeah.

[Rachel]

All right. Your help. Okay, thank you. Bye.

[Alison]

If you're ready for a much easier practice, therapy notes is the way to go. Go to therapynotes.com and use the promo code Abundant for months.

[Coach]

Free.

[Alison]

If you're listening, you probably need some support building your practice. If you're a super newbie, grab our free checklist using the link in the show notes. I'd love for you to follow rate and review, but I really want you to share this episode with a therapist friend. Let's help all our colleagues build what they want.