← Achieve Your Goals with Hal Elrod
Loading summary
Transcript53 lines
- [00:02]
Hal Elrod
Hello and welcome to the Achieve your goals podcast, the show that empowers you to wake up to your full potential and achieve your biggest goals and dreams. I am your host Hal Elrod and I invite you to join us each week as we share actionable strategies to take your life to the next level as well as interview world class experts and entrepreneurs who have achieved extraordinary goals themselves and we ask them to give you a peek behind the curtain and teach you exactly what you need to do to do the same. Ready? Here we go. Foreign hello friends, welcome to the achieve your goals podcast. This is your host Hal Elrod and today we are talking about how to find inner peace as an entrepreneur with Mr. Gino Wickman. And if you don't know Gino, he is best known for his series of books starting with the award winning best selling book traction along with six other titles that have together sold over 1 million copies. He's the creator of EOS, the entrepreneur operating system and founder founder of EOS Worldwide which has helped over 200,000 companies to run better businesses, get better control, have better life balance and gain more traction. And now he has a new book that came out which I am absolutely loving. I read an early copy and I'm rereading the final copy right now. It is really after decades of helping entrepreneurs succeed in their outer world, Gino's new book Shine in today's conversation is now focusing on helping you succeed in your inner world. How can you achieve inner peace, mental health, et cetera, even in the midst of all of the challenges that running a business, having a team, being an entrepreneur can bring to our lives, Today's conversation will enable you to make a bigger impact, an even bigger impact while experiencing more fulfillment and peace. Before we dive into the conversation, I want to take just a couple of minutes to acknowledge to thank our sponsors who bring the show to you and whose products I want you to know I personally use. I would never endorse someone's product if I did not personally use it and would recommend it to my mom and dad. First and foremost is Organifi, the highest quality organic whole food supplements. If you want to lose weight, you want to improve your health, have more energy, enhance your ability to focus on or achieve any health related goals. I highly recommend Organifi's products, everything from their protein powder to their red juice to take before workouts, to their liver support supplement, their turmeric supplement, you name it. I take most of their product line, their probiotic. Head over to Organifi.com HAL that's O R G A N I F I Organifi.com and use the discount code HAL my name for 20% off your entire order. If you want to improve your health, organifi is a way to do it as fast and effectively and efficiently as possible. If you want to improve your sleep, I recommend checking out Cured Nutrition. One of the best solutions I've found to improve sleep is combining CBD and CBN oil, and the best product I've found that does that is Night Oil by Cured Nutrition, which also come in the capsule form called nightcaps. The CBD has a relaxing effect while the CBN oil has a sedative effect. And when I was going through a period of chronic insomnia, night oil and nightcaps were a crucial part of getting my sleep back on track. And I've personally given these products to any one of my friends, family, neighbors, you name it, who are struggling with sleep and their results have been as effective as mine. So if you want to improve your sleep, head over to curednutrition.com HAL and use the discount code HAL to get 20% off your entire order. And last but not least, I want to remind you or let you know about the always evolving Miracle Morning Routine app which now has over 2,500 reviews averaging 4.9 out of 5 stars. Now there are two versions of the app. There's a premium version with over 500 affirmations, 200 visualizations, countless journaling prompts and hundreds of guided savers tracks so you can click Play and within a matter of minutes you've completed your entire Miracle Morning by simply following along and you can get a seven day trial. It's in the Google Play Store and the App Store and there's a lite version of the app as well that is always free that includes a robust assortment of features. It's got a built in journal, it's got an Affirmations creator, customizable timers for your savers, and a lot more. Either way, I hope the app enhances your mornings and your life. All right, without further ado, it is my great pleasure to share this conversation that I just finished and I thoroughly enjoyed. I always enjoy having Gino on the podcast. Mr. Gino Wickman on how to find inner peace as an entrepreneur. Gino Wickman, the one and only. Welcome back to the podcast brother.
- [05:05]
Gino Wickman
Thank you Hal. Pleasure to be here.
- [05:07]
Hal Elrod
Yeah, the last time you were on the podcast was episode 384 talking about your book the Entrepreneurial Leap. And then the last time you and I Connected. I actually was exploring publishers and I had a conversation with Ben Bella and I really liked them and I found out that you had taken your self published book Traction, which I was now taking my self published book Miracle Morning to a traditional publisher and I'd met with Simon and Schuster and Ping all the big ones and Ben Bella just felt something felt right. And I found out you were one of their authors and I texted you, said if we jump on a call, and you were very gracious and just said, hey, they're fantastic. I loved working with them. And you and I were just talking about that before we started the recording, you know that. Just giving an update on how that's going. So yeah, man, thanks for your support over the years. I really am grateful for you.
- [05:49]
Gino Wickman
My pleasure. Right back at you, brother. This conversation's always fun, so I really look forward to this today.
- [05:54]
Hal Elrod
Yeah. So your new book, I'm holding my hand. I got it yesterday in the mail, so it's new. I've just been skimming it. Shine 10 disciplines for maximizing your energy, impact and inner peace. What I love about it is the premise is it's the inside out game of entrepreneurship and everything that you've taught up until this point that I've seen traction and be a great boss. All your books are more to the outside, like, hey, here's the logistics, here's how you set up your team and your systems and your operations. And I think for so many entrepreneurs we get burnout or we don't even start because the inner game of entrepreneurship, it is so challenged. And maybe you can speak to this, but I believe the suicide statistic, it's something like you're three times more likely to commit suicide if you are an entrepreneur versus an employee.
- [06:38]
Gino Wickman
Yes.
- [06:39]
Hal Elrod
Am I somewhere? Does that sound right? Am I somewhere in the neighborhood?
- [06:41]
Gino Wickman
I can't remember the exact statistic, but you are right in the ballpark.
- [06:44]
Hal Elrod
Yeah. So let's start here. So in your new book Shine, you pose the question, is it possible to be a driven entrepreneur and have inner peace? And I think it's such an important question because again, the reason the suicide rate is so high is most entrepreneurs don't have inner peace. In your new books trying to change that. So what's your answer to that question? Is that possible, Gino? Can you be both? Can you be a hard charging, driven, ambitious, successful entrepreneur managing all sorts of projects and be Zen, have inner peace? Is that possible?
- [07:15]
Gino Wickman
So drumroll, please. The answer is yes. And I love that you started there because that's the whole premise behind this book, this project, this company, our message to the world, that it is possible to be driven and have peace. And I hope to prove that to you and your audience by the end of this conversation. And I have to back up on where you started, because it's so important. As you were talking about the book I just sent you, Shine, there's a really cool guy on the back cover that gave me an amazing endorsement. So I just want to publicly thank you for that. My brother, you are on the back cover, and it meant a lot that you gave it such a beautiful endorsement.
- [07:54]
Hal Elrod
It's an honor.
- [07:55]
Gino Wickman
Yeah. And with that said, I want to create a little context first as we answer that question. Is it possible to be driven and have peace? And the context I want to paint is it's really interesting because you and I did our podcast, whatever it was, three years ago, the first one we did, and then we're doing this one. And it's really interesting because I have put five pieces of content out into the world to help entrepreneurs, and very quickly, they are number one entrepreneurial Leap, which is the conversation we had three years ago. And that's to help an entrepreneur, anyone who thinks they're an entrepreneur, understand if they are, how to take the leap, how to start a better startup. The second piece of content is called Rocket Fuel, and that's helping that visionary entrepreneur find their integrator counterpart and grow their business to the next level. Third piece of content is Eos. In the book Traction, I wrote to help that entrepreneur build a better business, run their business like a Swiss watch. Fourth piece of content is the EOS life, which is then helping that entrepreneur live their ideal life. And then the fifth piece of content is this book, Shine, in what we call the 10 disciplines. So the contextual point I want to start with there is, first of all, it's ironic that the first piece of content and the fifth piece of content, you and I are bookending this podcast because obviously, three years ago, we talked about the first piece. Now, I didn't necessarily write them in that order, but if you think about those five pieces of content and you mentally look at that, what you will see is the first four pieces of content are helping an entrepreneur climb the mountain, okay? And so they climb the mountain. They get to the top. It's helping them succeed by every outer metric, just like you said. So they have the business, the stuff, the people, the money, the accolades. But unfortunately, they get to the top of the mountain, and they don't feel that level of satisfaction. They rang the bell, it didn't feel the way they thought, and they kind of say, is this all there is? The fifth piece of content is what helps them go inside and find that inner peace. And so that's kind of the contextual point. Now, bringing you back to your question, is it possible? It is. And the reality of a visionary, a driven entrepreneur, is it's DNA. We're born with this drive. And so inherently, we have this drive to build, create, work, do. It's just what we're doing, conditioned, born to do. With that said, sadly, that leads us to not have inner peace and actually fear peace. And so very quickly for me, when I was in my mid-20s, my daughter was born. My first taste of peace lasted about an hour. I can only describe it as pure bliss, love, peace. And then it scared the shit out of me and I stuffed it back down because it actually felt wimpy and weak, and I thought it was going to zap me of all of my drive and my edge and what made me great. And so sadly, I stuffed it back down and it didn't fully resurface until many, many years later, many decades later, other than when my son was born. But at 52 years old, and now, everything I write and create stems from what I needed the most, stems from what I experienced as an entrepreneur. And so four years ago, I kind of had a little bit of an awakening and was called to go inside and find that inner peace.
- [11:08]
Hal Elrod
Amazing. Yeah. It is interesting how just the journey that I've been on as an entrepreneur, that as you get older and your kids get older, I mean, there's just. It's all these new experience. Like, I've never managed or not managed, but parented a teenage daughter before. And this is a whole new experience of, like, right. And I was at church on Sunday, and the message was about parenting. And one of the things that stuck with me is he said, parent the child you have, not the one that you thought you would were going to have. Right. I thought I'd have a miracle morning doing personal development. Right. Like, it's so important, though, but going through life, not to get too far off track here, but just the idea that as an entrepreneur, it is challenging. And when you have 17 things in every moment in your head of like, oh, my gosh, I got to get back on this project. I got to start this thing. My team's waiting for me on this, my schedule's. I mean, it is so overwhelming. And this really Shine is the book that I needed. Like, it's the book you needed, so you wrote it. It is the book that I needed and I need right now in my life. One of the other premises so we talked about, is it possible to be an entrepreneur and have inner peace? That is one premise. Another one of the main premises of Shine is what you call owning your inner story. What does that mean? And why do you believe it's crucial to our success?
- [12:19]
Gino Wickman
Yes. Love it. And so little context here as we're now drilling down deeper. And I'm thrilled that we're going to get way into this content because I'm a teacher at heart. And so I hope to really leave your audience with exactly what they need to do if they are pinged to do this. So the inner story starts with understanding a little bit bigger picture. And so what I teach in the book, in the first half of the book are three discoveries to free your true self. And we're not going there yet. And I'm assuming you're going to take me there. But I just want your listener or the person watching this to understand the context because it's about first discovering that you are driven and understanding the DNA of a driven person. Number two, discovery is about understanding that all decisions are made out of love or fear and understanding what the root of a fear based decision is. And then the third discovery is what we talked about. And that is that it is possible to be driven and have peace in that second discovery when we go to the root of what drives fear based decisions. And again, we don't have to go deep into this just yet. We can come back to this. But I call it shedding layers. Okay. And so somewhere in our life we had pain, trauma, conditioning. We learned something, something happened to us that we held onto. And sometimes two things happen. Then three things that 4, 5, 6, 7, whatever the number is, we held onto these things in these stories. And as driven people, we tend to get ourselves in more trouble because we're risk takers. We tend to go far outside the boundaries. And unfortunately, that leads to us sometimes to a bad place, to bad stuff, to bad. And with that pain, the trauma, whatever happens, we've carried that with us in life. And so for me, with my pain and trauma from growing up, when I turned 15, I learned how to put on a suit of armor to protect myself from ever feeling that pain again. Well, the suit of armor I put on is the protective layer that protected me. I created this tough guy, hardworking Persona that served me well as an entrepreneur for 35 years. But what the inner story is about going to the root of why did I feel the need to protect myself? All that is is your ego protecting you. Its intentions are good. It's been protecting us for millions of years from saber toothed tigers. Well, there aren't saber toothed tigers anymore, but it's still trying to protect us. And so unfortunately, it creates this almost cocoon like layer that we need to shed to understand why the ego did that. We have to go back to the inner story and see the roots to why we're feeling anxiety or pain or shame or. And so there are stories that we held onto that our ego continues to hang on to, and it's able to head off any potential pain at the path through humor, distraction, whatever it is, it becomes very artful. And so to understand your inner story. So the outer story is what the world can see. All of your successes, everything you've done, your family, your friends, your things. The inner story is what's going on below the surface while all these external things are going on. And if below the surface, the tectonic plates are shifting, your central nervous system is amped up, you don't feel peace, you feel uneasy. There's some stuff going on that needs to be shed. And so it starts by understanding the inner story and then ultimately letting it go. The only reason to dive into your inner story is to let it go and move on, to shed it so you can shed the suit of armor and free your true self and live the reason you're meant to be on this planet and shine bright.
- [16:02]
Hal Elrod
Yeah, that sounds like it's making the unseen seen, right? Because otherwise it's unconscious incompetence. I think there is shadow work. There's lots of different terms for this, right. But it's bringing what's in the dark, what you've suppressed what is unconscious, bringing it to your conscious awareness so that you can understand it. I did that for me When I was 8 years old, my baby sister died in front of me. And that day I started using humor, making it lighthearted, going, I was telling all my friends, she's in heaven. Isn't that great? That's like the best place ever. And it wasn't until I was roughly 40, I think that I actually, through some therapy and stuff, unpacked. Oh, I think that I'm so strong because I don't really experience negative emotions. It's actually that I can't handle them because at nine, when my, you know, when I was a kid or 8 years old, I realized I can't handle the way I'M feeling about my sister dying, so I'm just going to flip a switch and kind of tune out. And I did that for my entire life. And so I've experienced 40 years worth of crying in the last 40 years, you name it. So let's get a little tactical here. What is the first step that anyone could take to start owning their inner story? Like, I get generally what it's about. How do we move in that direction?
- [17:16]
Gino Wickman
Yeah, for sure. And you shared yours. I'll share a little bit of mine. I bear my soul in this book. So it's terrifying to bear your soul and tell your inner story to the world. So what I urge for the listener out there is you don't have to do what Hal and I are doing. In other words, once you get clear on your inner story, share it with one person in your life that you know and love, and you're going to discover they're not going to run away from you. As a matter of fact, it's going to bring them closer to you. It's just people like Hal and I are just kind of called to help a greater number of people. And if you're called out there to tell your inner story, to help others, please do so. But a couple main points for me is I moved nine times by the time I was 10, so always felt unsettled. Sexual abuse at 6 and 7 by older boys in the neighborhood, bullied from like, age 6 to 13. I was this highly sensitive, tiny little kid. And so all of those things kind of add up. And so the inner story is understanding what happened and then understanding how it's affecting me. And so what I saw is the shame that I've always felt from the sex abuse and the uneasiness, unsettled from the moving and the feeling unsafe from the bullying. And so like you did, you figured out humor as the solution. What I did when alcohol touched my lips at age 15, thank God, it's never been a problem for me. But what alcohol did was it.
- [18:39]
Hal Elrod
No.
- [18:39]
Gino Wickman
Numbed all the pain and my ego. And I joined forces at that moment to create this, like I said, suit of armor, but this tough guy. So I was fight. I've been in more fist fights than you can imagine from age 15 to 22. And so I was this fighter, this worker, this tough guy. So I just created a facade that served me well in terms of fending off all that pain. So the inner story is understanding what happened, why it happened, what it did to me, how it's affecting me, how it's showing up in my life, getting clear on it. And then it's like with the sex abuse. I finally shared it with a therapist in my late 20s. I finally shared it with my wife, I think in my early 30s. It took me that long. I was so afraid to tell anyone the shame I felt about that. And when I shared it, they didn't run away. So it's freeing to just let it go. So you're not having a trauma party, you're not having a pity party, you're not looking for people to feel sorry for you. Getting clear on why so you can release it again back to you. You realize that humor, it was all a mask to hide the pain. Once you realize that and then you shed that, the pain just goes away. The peace shows up. And so I call that shedding layers. And I always lovingly say, whenever you shed a layer, there will be tears. And so it's just, just confronting what's really going on below the surface. Us. Hopefully that helps.
- [20:04]
Hal Elrod
No, it does. And it reminds me of something that Robin Sharma, there's a quote that Robin Sharma said years ago. It's a part of my life I live by this. He said, when you're vulnerable with people, they fall in love with you and we fear the opposite. Right. Like you said, love or fear. Right. Fear is, oh, I'm going to appear weak, oh, they're going to judge me. Oh, they're not going to like me, oh, I'm going to be embarrassed. Right. That's all the fear based way of looking at it. Whereas the love is no, they're actually going to love you because they also have things they went through that are traumatic and that are difficult and they're going to see, oh, you're a real person, you're not on a pedestal. Right. And so, yeah, I found that it's so true. When you're vulnerable, it takes courage initially, but then it gets easy because you do it for a while and you're like, oh, wow. When I just am honest, people feel better about themselves. They feel more connected to me. Wow, I'm just going to be vulnerable all the time. Talking again, keeping it on this inner story piece. We're talking to a lot of entrepreneurs or people that want to be entrepreneurs, either way. But do you think there are long term effects? I would imagine positive, but either way of owning your inner story in the workplace specifically.
- [21:10]
Gino Wickman
Well, so when you say that it's really hard for me, it's like, that does not compute because you're bringing two things together. So Here I am. I'm sharing my inner story in the workplace because you and I are working right now.
- [21:22]
Hal Elrod
Sure.
- [21:23]
Gino Wickman
So I'm not correlating the two, but let's drill down on this a little. And I just want to create a little context there, because what I'm urging is that we driven entrepreneurs that are not experiencing peace have an opportunity to shed our shit. I lovingly like to say, you know, just to shed our stuff, shed the suit of armor. And to do that, we've got to confront some things from the past. And when we confront the things from the past, that takes us into our inner story. And what I'm urging is to go there and do that. You can then release it. And all of a sudden you start to find that peace. Now let's go to work. Let's assume you're doing that work. You've done that work. When you bring that into the workplace, you are showing up in the workplace as a much more purposeful person, peaceful person. Your drive is now coming from an inner knowing and more of a calling than it is this drive measuring against competition and comparison and reacting to what people will think. And so you're just a much more peaceful entrepreneur in the workplace once you've shed your stuff. So that's how the two come together. But the two don't necessarily are not hand in hand. But keep digging. Because I don't know that I'm hitting exactly what you're asking.
- [22:34]
Hal Elrod
No, that makes sense. I mean, I think that it's doing the inner work and then that manifests in the outer world and how you relate to people, how you interact with people, being more mindful, elevating your own consciousness. Right. Like I always say, the miracle morning isn't just about you doing it for you. It's about you being able to show up every day at your best for the people that you love and the people that you lead.
- [22:53]
Gino Wickman
Yeah.
- [22:54]
Hal Elrod
Right. So that, to me, is it. It's like once you make that unconscious conscious, you own your inner story, which your book, obviously there's, you know, walking through how to do that. But that I think, yeah. Then it's like, oh, wow, now I don't have to show up. Like you said, where I'm showing up and I'm working because I'm trying to prove to my dad that I'm worthy of his praise. Right. You know what I mean? Like all of these like this, because I always say most of us are just kids if we haven't done a lot of inner work. And I still Feel this is true for me. I still am the insecure high school kid that I was that got picked on in school. That's still how I show up to social situations. Only now it's like, I'm hanging out with Geno Wickman. I'm like, am I cool enough for Gino? Am I right? Does Geno like me? You know what I mean? Like, but I'm still that insecure high school kid that shows up. And so to your point, owner in a story, now you're going to show up at your workplace as more whole, more complete, more conscious.
- [23:42]
Gino Wickman
Yeah. And watch this, because, you know, you're getting into the dream, which I close the book in the final chapter by talking about what's possible. And so, you know, let's go back to discovery number two. I am driven. And in that discovery, it takes you into understanding the DNA of a driven person and understanding that, you know, again, there's pain and trauma in there. But it's. It's this. We are so intense and driven. We do a lot of damage to both ourselves, mentally, physically, emotionally, but also to our relationships. And so it's this beautiful awareness that you start to see the effect you're having on people. Now let's shoot forward to what's possible. And that is, all of a sudden, you are now a peaceful, driven person. Yes. You're showing up different to those people in your life, personal and professional, and you are making a much bigger impact because what starts to happen is they start to say, whoa, what's changed about you? And you have an opportunity to teach and share what happened, because the dream, what's possible is that I believe, on average, every driven entrepreneur is touching about 200 people in their life. Employees, vendors, partners, family members, friends. So we're touching about 200 people on average. Some are touching 2,000, some are touching 20. But on average, 200 people. I really believe what's possible is if that entrepreneurs, if they can all find peace, then people will notice that in them and they have the opportunity and the possibility of literally changing the world. When those 200 people they're touching start to notice a change, start asking, start inquiring.
- [25:25]
Hal Elrod
Well said. I want to circle back to. You just mentioned it. You mentioned it earlier in your book. You actually start at the end of your journey with what you call the three discoveries to free your true self. And these were discoveries that you personally made on your quest for peace and then created a framework to share it. The second discovery is our decisions. And again, we touched on this briefly. Are Made out of love or fear. I think that that perhaps is the most surprising and probably the most widely applicable of the three discoveries, at least from my perspective. What can this teach us about who we are as leaders in the workplace for our families? Speak to the love and fear piece.
- [26:04]
Gino Wickman
Yeah, for sure. So get ready with this one because this one goes deep. So I'm gonna do my best in less than three minutes to get all the way to the root of this. And then you just dig where I'm not being clear. But I'm gonna try and do it actually in two minutes. But again, so the discovery is to understand that all decisions are made out of love or fear. When we say decisions, those are thoughts, feelings, emotions, decisions. So all day, every day, we driven entrepreneurs, we're making more decisions than most, 10 times more. We have emotions, we have feelings, we have thoughts. And they're either love based or they're fear based. So the thing to understand is love is coming from your true self, your soul, your heart. Fear is coming from your ego, your mind. When you understand that, what you will clearly see is that your true self, this soul, this essence, this being you at your core, your authentic self is, it wants to shine and vibrate at the highest level, but it's trapped in that we talked about armor suit. I like to describe it as a cocoon, which is that ego layer that's trying to protect you from the world. So you are not fully shining. So here we go. Now I'm going to take you four levels deep, really fast. First level is to understand your true self is in there. It's in there. It wants out, it wants to be free. And so it's trapped in there. It's in there. Next level we take you to, when you understand that is to understand you are made of pure energy. You are pure energy. It's scientific. Google it. In other words, there's no denying it anymore. We are pure energy as beings. And when you understand that, you will see that many people shine very bright. And some people don't shine very bright. And when people don't shine bright, they're blocked. It's that cocoon. And so the beauty is, once you understand that, we take you to the third level and that is that you can remove blocked energy, is where we come back to inner story. This is where we're going to these blocks. So all this stuff you're hanging on to, they're just simply blocks in your energy field. And you can remove them. There are a thousand ways to remove them. We talk about all of it in the book. And then from there, once you understand, you can remove it. You then go to the final and fourth level and layer in this, and that is just be aware. It's about awareness. It's now finding time and space in your life to be aware when stuff comes up. Because if you'll create space, stuff will come up, you'll feel it. And just for the record, it comes up as painful as it went down. But that's how you release it. All of a sudden you now become aware of when you're making fear based decisions and these blocks are coming up. You then process it, you release it. I lovingly call that shed your shit, as we mentioned earlier. And then all of a sudden you shed a layer, you shine a little brighter and ultimately get to the point where you shed it all and you shine as bright as possible in the world. And then your decisions, many, many more, if not all of them are made out of love or instead of fear. And just a 10% shift to love based decisions is like monumental. It's like a Richter scale incredible change in your life just with that minor adjustment. Hopefully that made sense.
- [29:07]
Hal Elrod
No? It did. And anytime you can have a framework that's a binary, right? Anytime you have a framework that's a binary. Binary meaning, right, that there's only two options, right?
- [29:15]
Gino Wickman
Yeah.
- [29:15]
Hal Elrod
It's love or fear. Or like Ben Hardy's book gap in the gain, right? It's like it's either you're in the gap, you're focused on the negative, or you're in the gain, you're focused on like that's it, right?
- [29:23]
Gino Wickman
Yeah.
- [29:23]
Hal Elrod
Whenever you can simplify a framework to be a binary, I feel like it is so valuable because now it's a tool in our toolkit. Right. And to your point, just as the book helps you understand how to become aware of am I in a place of love and deciding from love or fear, and you immediately understand that, oh, I'm deciding from fear. It's like just that level of awareness. You go, oh, what would it be like if I choose from love right now?
- [29:51]
Gino Wickman
Yes.
- [29:51]
Hal Elrod
It's funny, even as I ask that question, Gino, unless somebody's watching this on YouTube, the corners of my mouth lifted. Like I smiled when I was leaning over here and my face was crunched going, am I coming from fear? And then what if I came from love? And I immediately I felt lighter, right? I felt more resourceful. When you're coming from fear, it's very narrow. You don't have resources, you don't make good decisions, you are in fear, you lack courage, on and on and on. And this simple shift, I mean if that's all somebody gets from your book, like this is one thing that's a game changer. When you learn how to shift from fear to love in the moment, moment to moment to moment, that you've got this binary framework always available to you. Like you said, even 10% of a shift is totally life transforming.
- [30:41]
Gino Wickman
You got it. And with those love based decisions and that love, you're expanding, you're growing. And when it's fear, you're contracting. And so I love you talked about your facial expressions. Physically you can feel the difference. You can feel yourself closing when it's fear and your ego that's running the show. And you can feel yourself opening and expanding and growing when it's your heart, your soul, your true self that's making the decisions.
- [31:08]
Hal Elrod
I want to unpack. So the subtitle of your book Shine is 10 disciplines for maximizing your energy, impact and inner peace. Right. The first part of your book is three discoveries to free your true self. But part two is it's the rest of the book essentially. And it is these ten disciplines for maximizing your impact and inner peace. Discipline one, ten year thinking. Number two, take time off. Number three, know thyself. Number four, be still. Number five, know you are 100%. Number six, say no often. Number seven, don't do 25 an hour work. Number eight, prepare every night. Love that my new book has the miracle evening. So there was some overlap there. Number nine, put everything in one place. And number 10, be humble. Here's my question. We don't have time to unpack all 10 of those. This would be a Joe Rogan length podcast if we did. But here's what I want to ask is what was the most significant change that you noticed in your own life after adopting the 10 disciplines and sharing your inner story?
- [32:08]
Gino Wickman
Yeah, that's great. And one little contextual point here. So that first half of the book and those three discoveries we talked about, that's the what. So the whole idea there is, I hope to motivate people to see what is possible. What we're getting into now with these 10 disciplines is the how. This is how you do it. And so I passionately plea, just Please embed these 10 disciplines in your life and you will achieve these results that we're talking about. Because you have to create time and space to do this work. You can't keep charging forward, going nonstop and this magic happen. And so this is a framework, a platform, a foundation for you to create the time and space. With that said, you know, I think the greatest outcome and my co author and I, when we recorded, we did a long form interview for the audiobook. So we had a professional narrator read the audiobook and then we did this three hour long form interview. And what my co author did, in a sneaky way, is he reached out to my wife, my daughter, and my son and just asked them, how is Gino different in the last four years? And I'll tell you what, it's terrible. I can't remember the words. But I'm going to give you the best words that I can because it gets me very emotional. It's like the ultimate gauge in my life that it's those three people in my life are noticing the biggest impact. But they said words like, he's more peaceful, he's more present, he's more loving, he's more. I mean, just these wonderful, beautiful words that we're talking about. And who better than your family to see it and describe it without you having to put words in their mouth? So that's the greatest outcome for me out of all of this.
- [33:41]
Hal Elrod
Amazing, amazing. Dude. Congratulations, by the way, because as. As a family man, nothing means more to me than, you know, than. Than my. My family feeling good about how I'm showing up for them. So.
- [33:52]
Gino Wickman
Yeah, and by the way, one last point on that, because here's the other thing I like to say, because then all of a sudden I get, like, superstitious because I am not perfect. And I am on this journey with all of you. In other words, all we're doing is just working every day toward growing, becoming more peaceful. And so, you know, I still have bad days. I'm not vibrating, you know, at the highest level, every minute of every day, I feel pretty darn peaceful and blissful about 70% of the time. But I'm not perfect. And I'm still growing, learning. Every day's a new discovery. And so I don't think there's like an end game, but holy shit, is it a whole lot different and better than four years ago.
- [34:33]
Hal Elrod
Ah, that's great. That is great to hear. All right, one more question for you and I'll let you out of here. So I've heard you say in the book you're at the forefront of a new way of entrepreneurial thinking. And so I just want to ask, what do you hope readers get from this book? And what are your last words for everybody listening?
- [34:48]
Gino Wickman
Yeah. Awesome. Well, what I Hope in its simplest form is that wherever you are out there on your entrepreneurial journey, this is either going to ping your soul right now or it's not. Okay. So I always describe it as piercing the shield and letting a little light in or a little light out. Okay? And if it doesn't and this kind of freaks you out, it's okay. Because I want you to know in your brain that it is possible to be driven and have peace. So know that that day will come. And so if you're walking around and not feeling peaceful, but this is scary, and you just want to keep building your empire and working, that's okay. And by the way, these 10 disciplines will help you do that. But just the day that you get pinged, here's the opportunity for you. And for those of you that have been pinged today, please just start doing the work. Because it's as simple as saying, I want peace and acknowledging that and just saying that out loud to the universe. And the right resource to help you shed is going to present itself. So again, the point is, please know that it is possible to be driven and have peace. And that journey starts for you. For some, it already started. For some today, it starts. For some, it'll happen in the future. And so that's the first thing. And the second thing I would urge is we offer a true self assessment. It's free on the website 10 disciplines thetendisciplines.com. and it's an assessment where you answer 20 questions about yourself, and it will help you determine how free your true self is at this moment. And then we even offer a free coaching call if you want to go a little bit deeper. It'll really be a great gauge of where you are on this journey to freeing your true self.
- [36:25]
Hal Elrod
Beautiful, brother. That's an assessment that I think that we all need to take. Awesome, man. Well, I love the new book, Gino. I love you, brother. Thank you for showing up and shining today for our audience. I appreciate you.
- [36:35]
Gino Wickman
Love you, too, my man.
- [36:36]
Hal Elrod
And the best place to buy the book, I'd imagine, anywhere books are sold.
- [36:39]
Gino Wickman
Everywhere. You got it?
- [36:40]
Hal Elrod
Yeah. What day does it officially come out, by the way?
- [36:41]
Gino Wickman
It comes out on March 26th.
- [36:44]
Hal Elrod
March 26th. Okay. Perfect. Awesome.
- [36:46]
Gino Wickman
Awesome. Thank you, brother.
- [36:47]
Hal Elrod
All right, brother. Appreciate you, man. We'll talk to you soon.
- [36:49]
Gino Wickman
Too bad.
- [36:49]
Hal Elrod
All right, goal achievers, thank you for tuning in today. And the book is 10 Disciplines for Maximizing your energy, impact, and inner peace. As an entrepreneur myself, this book is really transformative for me, and I think it will be for you too. So I love you so much and I will talk to y' all next week. Take care everybody. Thanks for listening. To learn more about the Achieve your Goals podcast and to get access today's show notes, transcript and exclusive content from hal Elrod, visit hallerrod.compodcast thanks again for joining us. Be sure to tune in next week for another episode of the Achieve your goals podcast. Sam.