642: Why Everyone Should Consider Writing a Book with Chandler Bolt

Summary

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Achieve Your Goals with Hal Elrod

Episode 642: Why Everyone Should Consider Writing a Book with Chandler Bolt
Date: June 24, 2026
Guest: Chandler Bolt
Host: Hal Elrod

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Episode Overview

This episode dives deep into the power and impact of writing and self-publishing a book—even if you don’t consider yourself a writer. Hal Elrod is joined by Chandler Bolt, founder of SelfPublishing.com, to explore how a book can transform your life, create financial and personal freedom, advance your business, and leave a lasting legacy. They also discuss scaling to an eight-figure business and innovative uses of AI in book writing and business systems.

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Main Themes & Purpose

• Why everyone—even non-writers—should consider writing a book
• Personal growth, legacy, and business leverage through authorship
• Chandler’s journey from young experimenter to multimillion-dollar entrepreneur
• Frameworks for scaling a business to eight figures
• Practical applications and opportunities with AI in authorship and operations

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Key Discussion Points & Insights

1. The Life-Changing Power of Writing a Book (00:02–13:49)

• Hal’s Story: Writing and self-publishing The Miracle Morning was a pivotal life decision, second only to marrying his wife.
  • Quote: “Writing and self publishing, the miracle Morning created financial freedom for me and my family. It created an impact for millions of people that gave my life purpose and meaning…” (00:40, Hal)
• Chandler's Origin: Chandler began self-publishing as an experiment with a simple PDF at age 19, making plenty of mistakes, but quickly realized the power and leverage of being an author.
  • Quote: “I was 19 years old. No audience, no anything. I just had a lot of grit and some basic marketing chops.” (05:40, Chandler)
  • Chandler’s first book, The Productive Person, paid his bills after he dropped out of school.
• Turning Point: After a close friend tragically died, Chandler re-examined his life for meaning and legacy, deciding to go ‘all in’ on helping others publish books.
  • Quote: “It was a major pivotal moment where I... took inventory. ... That’s when I realized this book stuff... was making a positive impact on people.” (06:54, Chandler)

2. Authorship for Everyone: Legacy, Impact, Income (13:00–16:34)

• Leaving a Legacy: Both hosts talk passionately about the profound importance of documenting life lessons for future generations, especially parents or retirees.
  • Quote: “I think everyone should do it as a rite of passage…when people retire, you take... a year... and you write a book on all the lessons you learn in your life…” (13:01, Chandler)
  • Chandler shares a personal story about nearly losing his dad, and how a book can preserve someone’s wisdom and essence long after they're gone.
• Business Leverage: For entrepreneurs and professionals, a book magnifies authority and opens doors for further opportunities.
  • Quote: “When you become an author, you become an authority... especially your prospects and customers if you have a business.” (12:16, Chandler)

3. The “Business Card” Book—Connecting Books to Business Growth (18:12–21:32)

• Business Synergy: The most successful books are laser-focused on the intended business audience and value proposition.
  • Quote: “The book that you write has to be directly connected to the business that you have or the business that you want to create.” (18:43, Chandler)
• Funnel Effect: Chandler’s book Published generated ~$7M in business in 12 months by being intentionally aligned with his company’s services.
  • Quote: “That’s because we’re strategic and intentional about how we do it.” (18:54, Chandler)
• Strategies: Begin with the end in mind—think of the book as the ultimate brochure for your business, enabling speaking engagements, client attraction, and brand authority.

4. Frameworks for Scaling a Business (24:26–39:03)

• Chandler’s Approach: Create leveraged assets (like videos and books) that provide lasting value and allow for asynchronous training and sharing.
  • Quote: “Instead of me having... 50 one-off conversations... what if I just recorded the definitive guide?” (26:14, Chandler)
• Focus and Pruning: Chandler emphasizes the FOCUS acronym—“Follow One Course Until Successful”—as key to scaling without distraction.
  • Quote: “I think you should always be pruning so that you keep the main thing, the main thing…” (27:09, Chandler)
• Building a Strong Team: One of Chandler’s proudest achievements is hiring for diversity of strengths, not similarity.
  • Quote: “I hire people who are very different from me... you hire for your weaknesses.” (37:06, Chandler)
• Defining Winning: Growth isn’t about comparison or someone else’s scoreboard, but about your own values, goals, and metrics.

5. Notable Advice on Business Models & Personal Alignment (30:43–39:03)

• The 4P Framework: Person, Pain, Promise, Price—for both your book and your business offerings. Everything starts with understanding your customer intimately.
• Lifestyle vs. Scale: Hal and Chandler discuss being intentional about whether you want to scale big or create a lifestyle business, and how both have different appeals depending on your personal values.
  • Quote: “Do you want a lifestyle business, or do you want more of a big scale, like crazy…?” (33:59, Chandler)

6. Innovating with AI in Authorship and Business (41:48–47:26)

• AI for Writers:
  • Mistake #1: Ignoring AI’s value. Mistake #2: Expecting AI to do all the writing (“AI slop”).
  • Chandler recommends using AI as “author intelligence” to improve manuscripts, not replace originality or voice.
    • Quote: “We look at AI as author intelligence. And so how do we use it to make authors smarter and to make their writing better?” (43:36, Chandler)
  • Hal parallels AI to working with a ghostwriter—AI is an idea generator and rapid feedback partner, not a substitution for authentic storytelling.
• AI in Operations:
  • Chandler predicts managers as we know them will disappear, replaced by AI handling repetitive management functions so humans can focus on true leadership.
    • Quote: “We’re replacing all of our managers with AI and I think managers will cease to exist in the age of AI.” (47:24, Chandler)
  • AI applications at SelfPublishing.com include: sales management, client accountability, operational automation, content repurposing, and more.

7. Chandler’s Vision and Next Steps (39:03–49:08)

• Growth Goals: SelfPublishing.com aims to publish 100,000 books over the next decade (currently at ~7,000–8,000).
• Media Company: Chandler is building a media arm to further amplify reach for both authorship and business growth strategies.
• In-Person Community: Emphasis on deepening community and team culture in Austin as the company expands.

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Notable Quotes & Memorable Moments

• On Legacy:
  “If [my dad] would have passed away … my future kids would never got to meet my dad, which is heartbreaking to think about. And that is the power of a. A book.” (15:00, Chandler)

• On Standing Out:
  “The root word of authority is author. You can’t spell the word authority without the word author.” (12:16, Chandler)

• On Opportunity and Preparation:
  “It’s better to be prepared for an opportunity, not have one, than to have an opportunity not be prepared.” (10:17, Chandler)

• On Team & Growth:
  “If you’re not growing, you’re dying.” (36:19, Chandler)
  “Hire for your weaknesses.” (38:06, Chandler)

• On AI:
  “Your AI is only as good as you train it – on what you know and how you talk.” (43:36, Chandler)
  “We’re building better managers than we’ve ever had in the company [using AI]... Let’s just stop doing that [manual repetition]. That’s a really bad use of human time, energy, and attention.” (47:26, Chandler)

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Timestamps for Key Segments

• Hal’s book origin story and impact: 00:02–03:11
• Chandler’s background and first books: 04:27–06:54
• Chandler on volunteering and standing out: 08:37–10:55
• Why write a book? Authority, impact, and legacy: 11:45–13:49
• The “business card” book and $7M case study: 18:12–19:50
• Scaling to eight figures, leverage through assets: 24:26–27:09
• Focus acronym and asset-based business: 27:09–29:03
• Diagnosing & scaling a business: The 4P and 5P frameworks: 30:43–33:06
• Building teams and hiring for strengths: 35:43–38:06
• AI in book writing and operations: 41:48–47:26
• Where Chandler is headed, vision for the future: 39:03–41:48, 47:39–49:08

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Where to Go Next

• Connect with Chandler:
  • SelfPublishing.com/halelrod -- free resources and team consults for Hal's listeners
  • Chandler Bolt YouTube – scaling, business, and author content
  • Instagram: @SelfPublishing and @ChandlerBolt

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This episode is an actionable, inspiring blueprint for anyone considering writing a book—whether to scale a business, deepen their impact, or document their legacy—and for entrepreneurs looking to thrive at the next level. Anchored by personal stories and tactical wisdom, Hal and Chandler invite you to seize the one decision that could change your life.

Transcript

[A]

Hello and welcome to the achieve your goals podcast. The show that empowers you to wake up to your full potential and achieve your biggest goals and dreams. I am your host, Hal Elrod and I invite you to join us each week as we share actionable strategies to take your life to the next level, as well as interview world class experts and entrepreneurs who have achieved extraordinary goals themselves. And we ask them to give you a peek behind the curtain and teach you exactly what you need to do to do the same. Ready? Here we go. What if making Making one decision could change your entire life in ways that you could never imagine. That's what today's episode is about. The decision that changed my life more than any other. Now, of course, marrying my wife is probably at the very tip top, but right below that is writing and self publishing a book. This book you see right behind me, the miracle Morning and the dozen books around it. Now, if you're watching this, of course you can see it. If you're listening, you don't see what I'm pointing at, but you get the point. Writing and self publishing, the miracle Morning created financial freedom for me and my family. It created an impact for millions of people that gave my life purpose and meaning in terms of the work that I was able to do in the world. It enabled me to support my family financially while I was fighting cancer. So during my cancer journey, the Miracle morning books earned hundreds of thousands of dollars for our family to pay all of our medical bills and all of our mortgage, everything so that my wife could focus on taking care of our kids and supporting me and I could focus all of my energy on healing and being alive for my family. Chandler Bolt is the founder of Self Publishing.com he has helped thousands of people become not just authors, but best selling authors. And for me personally, I've known chandler for over 10 years. I've watched him grow self publishing.com into a $75 million business. So not only is Chandler making a huge impact for other people, of course he has become a leader as an entrepreneur. And today we're talking about a little bit of both. Mostly about why writing a book, even if you're not a writer, even if you never thought you could write a book, how you can leverage AI to help you write a book, how you can do it in a way where you will create an impact and an income that will last long beyond you writing that book. And then also I asked Chandler for a little bit of tips on how do you grow a $75 million business as well, whether that's with your book or whatever your business is. And Chandler, one of his big focuses for authors is if you are an entrepreneur, how do you leverage that book as the biggest business card and brochure and marketing tool to grow your income? So whether you want to grow your impact, your income, or leave a legacy that lasts long beyond you, this episode can change your life in the same way that that decision to write and self publish a book, even though I wasn't a writer, I didn't know if I could do it. I didn't have an audience. That one decision changed my life. And I highly encourage you to listen to today's episode and it can change yours. Chandler, so good to be with you, buddy.

[B]

Great to be here. Home turf.

[A]

The lighting. I was just commenting. It's very dramatic. I feel like we're in a movie or something.

[B]

You're a dramatic guy.

[A]

We're both really dramatic. So there's two things I want to talk to you about today. We've known each other for 10 years. Ish. More.

[B]

At least.

[A]

More. No more.

[B]

Because.

[A]

Yeah, yeah. Over 10 years, I've watched your meteoric rise, if you will. And the two things I want to talk to you about is, number one is books. Because that is what you're known for. You're the founder of Self Publishing.com. writing a book changed my life. Writing a book, this book, one of your books, change your life. And I, from the rooftops, right? I'm like, I've shared you because I'm like, hey, if you are a human being, you have a story, you have life lessons that can either leave a legacy for your kids, for your family, or can amplify your business. Right? So it's like, whether it's a personal ambition or it's a business ambition, either way, I think everybody should write a book. Right? So that's the first thing I want to talk to you about. The second is scaling a business. And selfishly, it's like I want to actually ask you to help. You've scaled your business, multiple businesses so well that how do I. How actually can I do that? So I'm actually into a little coaching from you.

[B]

Love it.

[A]

Sound good? And then our audience can learn as I learn as well. For those that don't know, share your story. Share why you wrote your first book, the tragedy that occurred in your life that led to that.

[B]

My first book was born out of probably a lot of people watching or listening to your show. You feel like you have something inside or life experience that you have that you can share with other people and you want to find a way to share it. And maybe that's video, maybe that's a book, maybe that's something else. But it started not as a book, but just as almost like an experiment and a PDF. And so we wrote this PDF and the goal was just to distribute it to some friends who were trying to start businesses. And then eventually it kept evolving into something where we said, hey, we should just publish this, see what happens. And we published it. We took all of the things that

[A]

we learned and self published it.

[B]

Yeah. And I mean, we screwed a ton of stuff up. I'll never forget when it was three days before our pub date and we were went to upload the PDF and realized that you can't upload a PDF, it's got to be an epub file or mobi file or whatever else. So we were scrambling. I mean, we're going on fiverr, trying to hire someone to convert it. And so we screwed everything up. But we still said, hey, let's publish it. We use the guerrilla marketing tactics that we learned from running businesses, selling paint jobs door to door. We applied that to books. Then the book blew up. I mean, it started making thousands of dollars a month, and it paid the bills when I dropped out of school.

[A]

You were young? How old?

[B]

Yeah, I was 19 years old. Wow, 19. No audience, no anything. I just had a lot of grit and some basic marketing chops. And so we did that.

[A]

And then what was the title of that book?

[B]

So that was called the Productive Person. And then it basically immediately following, published a book with my brother called Breaking out of a Broken System. That was a nonprofit kind of charity project. So those two things, back to back then people said, hey, how are you doing this? Then we started teaching. It had 44 people in our first cohort. 60% of those wrote and published a book in less than six months.

[A]

60%.

[B]

60%.

[A]

Wow.

[B]

And then I almost gave up because I was. I mean, it just wasn't making any money. I made so little money that first year in business that the IRS basically said, don't file your taxes, you're below the poverty line. But then kind of what you're alluding to is a buddy of mine, Kendall, passed away right in front of me. Crazy, tragic accident. That's this bracelet. Yeah, on a cruise. I've worn this bracelet ever since then. And I talked about this in my TEDx talk. I mean, it was a major pivotal moment where I real. I just kind of took inventory. I'm sure not dissimilar to. You've had multiple kind of crazy life changing moments where it just forces you to take stock of what's important.

[A]

Yeah.

[B]

What's not important? What are the things that you're chasing that don't matter? And what, what are the handful of things that you're doing that's actually making a difference? And. And that's when I realized this book stuff that was pretty much the only thing in my life that I was doing that was making a positive impact on people. So then that's when I decided to go all in.

[A]

Put your energy into it.

[B]

Yeah.

[A]

And it started as self-publishing.com. no school, sorry, self-publishingschool.com. right. So it's self hyphen, three exclamations. So, yeah, you and I. But just real quick, our story, right? So you and I met at the Mastermind Talks event in Toronto. You were a volunteer. You were 20, right. And you're running mics. You're. And you're. And I just like, I loved just you. I just loved your energy. Like, we connected. We were laughing. And then you reached out and you're like, hey, can I take you out to lunch, Rod? One of those, right? Can I take you out to dinner?

[B]

Can I pick your brain?

[A]

Yeah. Can I pick.

[B]

Worst reach out ever?

[A]

Yeah. And I'm. But I'm the guy, you know, I'm like, of course, dude.

[B]

You're so nice. Yes.

[A]

Yeah. I haven't yet learned that. Wait, you should say no when people ask to pick your brain. No. So we went out to the yard house in San Diego and then I had my first live event ever. This was 2013, so. Yeah, we've known each other, dude, for. Yeah, for 13 years. So I had my first live event coming up and I was like, hey, I think I asked you, I don't know if you volunteered or I asked you to volunteer, but I'm like, hey, what you did at Jason's event, Mastermind Talks, would you do that for our event? You're like, yeah. And so you did it. And we've got, I've got pictures of you sleeping at like 2 in the morning. Like, you're just. You busted your butt. But one of the funniest, like, I just, I always love this part of the story, which is you're like, hey, I've always had a dream. We had gotten hundreds of five minute journals to give out from you, Jay Ram Dass. And you're like, I've always wanted to do that Oprah thing where you go, everybody Gets a five minute journal. So we had you do it. And it was like one of the highlights of the event for me.

[B]

Dude, I wish we had better video footage because we've tried to clip this up for stuff. And I'd look back at my phone and it's so grainy. But it was such a moment where I just remember, I think there's a couple lessons in here. One, get in the room. Right. And so for people watching or listening. Get in the room. Yeah. You gotta get it around people who are way smarter than you, way more successful than you, by any means necessary. And I come from a small town in the middle of nowhere. I had to get out of that environment and get into a room, but I couldn't. There was only one problem. I couldn't afford to get in that room. And so I just started.

[A]

Yeah, it was like five grand to go to Mastermind talks. Yeah.

[B]

So I just volunteered and then volunteered at your event. And so I kept volunteering, but not just that, because I watched when I showed up to those events, there were multiple other volunteers doing the bare minimum. And they were really just there for the free ticket. And so they were sitting in sessions. They were not trying to help. They were not really doing much. And people noticed that.

[A]

So you busted your butt. Oh, 100%.

[B]

My parents always said, boomer, you're planted. No matter what you're doing, do it to the fullest extent of your abilities, and eventually someone will notice. And so I just remember being in those rooms, literally, when they say, run the mics, I was running the mics, sweating. You know, I'm just doing the most because I want to stand out. And then that association with the person leading the event, they almost looked at me as your sidekick or whoever else. So opened a ton of doors. But because I bloom where I was planted. But then the second thing is, I love. It's not TD Jakes, it's, oh, man, you got to be hungry.

[A]

That guy, not Joel Osteen. Oh, oh, oh. You got to be hungry. You got to be hungry.

[B]

So he basically says, it's better to be prepared for an opportunity, not have one, than to have an opportunity not be prepared. And so I remember when we were backstage at the event and we were just kind of goofing off and saying, everyone gets the humpback whale, you know, doing the Oprah thing. And then I think it was John Berghoff said, hey, you want to do that on stage? And I said, absolutely. And so then went out there, I mean, brought the house down and Then the next year, you said, hey, why don't you come speak? And that was one of the first speaking opportunities that I ever got. But that would not happen if I wasn't ready for that opportunity. So it's better be prepared for an opportunity and not have one than to have an opportunity, not be prepared.

[A]

And the mindset that you took, which is like, how you do anything is how you do everything. I'm going to show up, go over and above, be excellent at volunteering and running mics and grabbing coffees and whatever it is, Right? And then, yeah, I mean, that led to relationships, that led to opportunities. You speaking on my stage. Self publishingschool.com. i have to tell you, I've always been a little jealous. I'm like, man, I should have, like, you know, self publishing.com, that's what a brilliant idea. Why didn't I think of that? And so you went self publishingschool.com. now it's self publishing.com. what?

[B]

Forgot the dash. You forgot the dash.

[A]

Yeah. Self-publishingschool.com. the best domain ever. All right, everybody go to self publishing.com.net. at least it wasn't net, dude. I mean, come on, let's go focus on what matters. So then you start self publishing school. You now. I love your videos. Now you literally almost every. It is, every single day. Don't you help somebody publish a book now?

[B]

Yeah.

[A]

So what's your philosophy? If somebody's watching this and they're like, I don't know if I want to write a book. I don't whether it's. I don't know if I have a book in me. I don't know if it's worth my time. And I can give my take on this, you know, writing a book. Self publishing, Miracle Morning changed my entire life in every way. Impact, income, freedom, you name it. Like, fulfillment. Every way. So what's your pitch or, you know, your thoughts on why everybody watching should consider or pursue writing a book?

[B]

I'd say if you're not sure about it, you probably shouldn't do it.

[A]

Okay.

[B]

I mean, if you want to be. If you don't want to be successful, if you hate making an impact, if you're selfish with the knowledge and information that you've learned. No, I mean, I think it's just one of those things that 81% of people want to write a book, less than 1% actually do it. You are automatically differentiated. The root word of authority is author. You can't spell the word authority without the word author. So when you become an author, you become an authority and, and the mind of everyone around you, and especially your prospects and customers if you have a business. So it's just one of the highest leverage things that you can do. Yes, it takes work. Yes. It's, you know, it's not easy, but it is a massive differentiator. And if nothing else, it's the thing that you leave for your kids and grandkids.

[A]

Yeah.

[B]

And so even if it's not some massive business thing, it's. I think everyone should do it as a rite of passage. I've been thinking about this for a while where, you know, people, the retirement age, 65, 70. Well, what happens? People retire, they lose purpose, they die because they don't have purpose and meaning in their life. And so I think what we should do is when people retire, you take two years or a year or whatever else and you write a book on all the lessons you learn in your life. And it's almost like turning a page into this next phase of life. But also, if nothing else, that book can be passed down to your kids and grandkids. Right. And so I just think it's such an amazing and powerful process, not only for the impact that it makes, but selfishly, I mean, you become a better person, you crystallize the frameworks that you have. I mean, it's just. It's a pretty incredible thing.

[A]

I love that. I love that whole new, like that new demographic, right. That writing a book, it's like, yeah, retire and then write a book. I love that. I love for my dad and my mom to write a book in terms of leaving a legacy and writing a book for the kids, your grandkids, etc. That was one thing. When I got cancer and I was on death's doorway, it was like, all right, you got a 30% chance of surviving the one thing I told her. So I'm like, please have the kids read my books. Like, if I'm not here, have them read the Distilled wisdom, the greatest wisdom that I thought was worth putting on a page. Right? Like, I mean, that became big. We were. I was joking with you. My first book, Taking Life Head on, which I tell everyone, don't read that book unless you're at a third grade reading level, because that's what it was written at. But even that, I'm like, that was like, it was my first book. My. You know, and it was my story. And like, the lessons that at that age, I was 26 when I wrote that, and then so on and so forth. So I love that. What about for anyone watching, that's a business owner, an entrepreneur, even a career professional that wants to stand out, that wants to increase their income and increase their impact through a book. What's that?

[B]

That's easy. That's the sweet spot in the pocket. I want to take a step back just a second. I want to come back to that.

[A]

Yeah.

[B]

And just so you mentioned about your dad writing a book, so my dad's in ICU as we speak, and on Saturday, he had this crazy event happen where he tore his esophagus, which basically just means that anything that comes into your lungs or comes into your esophagus goes into your body. And so my mom took him to the ER and then they're rushing him to surgery. And I was looking on, you know, Gemini or something, just looking at this. What's set up, what do we need to do, whatever. And it said, Hey, 90% of people that this happens to die. And now, luckily, there's some advancements in medicine, and so if you catch it within the first 12 to 24 hours, they've got a shot. And so, luckily, he's on the road to recovery now. But I was just thinking about this, as you said, that I hadn't really thought about this before, but if he would have passed away on Saturday, my future kids would never got to meet my dad, which is heartbreaking to think about. And that is the power of a. A book. Right. If you. Because it wouldn't bring my dad back, but it would. At least I would have something to give my kids to say, hey, this guy was a legend. He taught me everything I know with him and my mom.

[A]

Yeah.

[B]

And here's a piece of him and his best lesson. So I just think it. It is the thing that memorializes you, makes an impact to your kids and your grandkids. I think everyone in that situation should write a book. Now, the closest thing I've gotten to that, this isn't quite the same thing, but just in case something like this happened, I basically gifted my parents for Christmas one year. We brought videographers in, and we asked them a ton of questions. So we've got kind of like, that's the, you know, hey, I can't convince them to write a book, so we're going to do that. So we at least have that. But I just think it's a really, really powerful thing.

[A]

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[B]

For high 10% high net worth clients.

[A]

Yeah.

[B]

So but you asked about writing a book that grows you as a professional or as a business. Yeah. It is the single thing that you can do to exponentially increase your impact, your income and your business. And so, but I think really, really important caveat. The book that you write has to be directly connected to the business that you have or the business that you want to create.

[A]

And the. And it needs the target audience for. The book needs to be the target audience for the business.

[B]

Yeah, exact. Exactly. It's gotta align. And so with this book, this book has brought in roughly $7 million in

[A]

sales for those listening. This book published.

[B]

Yeah, this book published. Has brought in roughly $7 million in sales over the last 12 months. But that's because we're strategic and intentional about how we do it.

[A]

Yeah.

[B]

And so that's when really stuck out to me at that author mastermind that we were at, where there was probably six of us at the. Well here in Austin.

[A]

Yeah.

[B]

And I just remember Ryan Dye saying, hey, at this mastermind, other one that shall not be named, where all these people have sold a million or millions of books, the dirty little secret is that none of those people have made any money on those books.

[A]

Yeah.

[B]

And I remember Ryan saying, jamie, I think you've made more money off your book and all those people.

[A]

Yeah.

[B]

And I'm not saying that. Right. I'm just saying it because it speaks to. Hey, just the book alone for most people is not enough. Unless you're Hal Elrod. You know, then you're just freaking printing royalty checks and that sucker's. You know, you're selling millions and millions of copies. But even then, it makes sense to have.

[A]

And I've left millions of dollars on the table by not approaching it the way that you did. Like, by not actually thinking, how can I serve people beyond the book? And I did. I. I did. You know, we've done it a bit, but. But, yeah, but to your point, like, beginning with the end in mind and making sure the book serves the business, the greater purpose. I had it presented to me once by my coach when I was writing Miracle Morning is he said the book is the greatest brochure that you have for your business. So whether you're a financial advisor or you. Right. Or a speaker, for me. Right. It's like all of my speaking engagements have come from people reading the Miracle Morning that are a CEO or a C suite level executive. And then they're like, oh, my gosh, we got to bring this to our people. That's how every speech I've gotten has come from the, you know, the book. Right. So, yeah, keep going with, with. This is your expertise. I want to hear more.

[B]

Oh, I just think. I mean, I mean, we got all the frameworks and stuff, so, I mean, go to our YouTube channel. We've got. We call it a $7 million business.

[A]

You do killer YouTube. Your YouTube channel is great.

[B]

Shout out.

[A]

Is it self publishing or is it Chandler Bolt? I don't remember.

[B]

Well, there's two of them. So self publishing.com is all about writing and publishing books, especially if you want a book that grows your business. And then Chandler Bolt content is all about scaling to eight figures as a business owner, funny enough, kind of like the two parts of our conversation today. But so we've got stuff on the self publishing.com channel. We call it a $7 million business card. It lays everything out. If people want to go deeper, go through that. Or there's another series called the Millionaire Author series where we just basically walk people through, hey, how do you figure out a million dollar idea? How do you write a book in a way that converts into customers? How do you do a six figure launch, turn it into a seven figure business card. And then we do a bunch of eight figure case studies from the Alex Hermosis and Dan Martell and Cody Sanchez's of the world. Like, hey, here's how they turn their book into eight figure empires.

[A]

Amazing.

[B]

But I would just say, hey, a lot of the frameworks are there if

[A]

you struggle to fall asleep or stay asleep. I have a supplement that I take that I've taken for about three years now, virtually every single night. I highly recommend it. It's called Nightcaps by Cured Nutrition. It is a CBN and CBD oil supplement and CBN supports your body's natural sleep rhythms throughout the night for deep restorative sleep that leaves you feeling refreshed and ready to rise in the morning. Highly recommended. I book in my days with Cured Nutrition. I take their flow gummies in the morning, I take nightcaps at night. And you can get 20% off of both of those products. As a listener of the achieve your goals podcast, head over to curednutrition.com/hal. That's curednutrition.com/forward/hal and use the discount code HAL for 20% off your entire order. And if you do a subscription, which I do a monthly subscription for both of those products, you get an additional 20% off that stacks on top of the 20% as a listener. So you can save a bunch of money and it'll help you fall asleep and stay asleep again. Cured Nutrition nightcaps in the evening. And I start my day with flow gummies every single morning. And I hope these products will help you and enhance your life as they have for mine. Enjoy the rest of the episode. Well, yeah, and you're, you're just, you're a brilliant business person and like, and at teaching and breaking it down, your TEDx stuff, which is just like an aside for you because you gave a tedx talk with 400,000 views. It's brought you a ton of business as well. I mean, you're who I reached out to, right? We actually played pickleball together. And I was like, hey, give me, I got a TedX coming up. What do I do? And you're like, watch this video. And dude, and by the way, I sent Your I forgot which of the cause you get multiple TEDx videos like how to book it, how to write it, how to deliver it, what to do after. I think it was the what to do after because we'd all given it. But I sent it in the TEDx thread for the event that I'm on. I put your, I put your video in there. You know, I sent you a screenshot of that. But they were just. Everyone's like, this is gold.

[B]

How.

[A]

Thank you so much.

[B]

Right.

[A]

So. So yeah, let's actually transition into. You mentioned your two YouTube channels. One Self Publishing.com, chandler Baltimore and scaling a business. When did you. Because I've been watching you like kind of subtly, not so subtly make that pivot from being like, okay, this is the thing that I teach, which is how to write, publish and market and promote a book and grow your business. But I've actually become an expert at scaling the business. That was that thing, selfpublishing.com. and now I'm going to teach that. And I think about for me, when I was done with, I hit hall of fame with cutco2005 and I was like, what am I qualified to do next? I was like, well, all I've done is sell a bunch of knives. So I'm going to become a coach for other cut core reps to tell them how to go from where they are to the highest level. Right. And that's kind of what you're doing for business owners. You've scaled self publishing.com to what, $75 million in the list?

[B]

Yeah, yeah. Probably more like 80 million cumulative eight figure a year business.

[A]

Yeah, yeah. Which is amazing. And so when did you decide to make that pivot and what does that look like?

[B]

Yeah, it's funny. So years ago I just started creating these videos and it was just a fun side project. And it's actually an interesting lesson looking back because I would do these video shoots two or three times a year and I would have this note on my phone and as I would just I'll be on a one on one or I'd have friends like you or entrepreneur buddies text me about the stuff I was doing in the business or message me, call me, whatever. And they just knew me as the operational guy, the scaling guy. And so they would ask me questions, hey, how are you running an offsite? How do you do your hiring? How do you blah, blah, blah. Something would come up on a one on one, hey, what happens when you have a top performer unexpectedly put in notice and quit and so it's just

[A]

all these things and poach employees and we keep going.

[B]

That is an episode for another day. Three people will get that joke and they will deeply understand what's going on there. But so I just started saying, all right, I'm going to write all these topics. And then two or three times a year, I would batch film 50 videos. I mean, it would be insane. It'd be two and a half days and I would just go back to back to back to back. And I would, I mean, really challenged my video crew to just, let's batch it. And then we just started putting them out and we did that for a long time and they just started getting traction because it was just no bs, super practical. Here's how to scale your business. And really, for me, and I think this is maybe a lesson within a lesson. I remember James Schramko years ago said, I never do anything once. Said, what are you talking about? He said, I never do anything once. If I'm going to do something, there needs to be leverage on that time and activity so that it yields fruit to me and my business forever.

[A]

Yeah.

[B]

And so the way I think about that is, oh, will you create assets? You don't just do one off stuff. And so the book an asset, the video and assets. So to me, I wanted to say, instead of me having, you know, 51 off conversations about how we run off sites, what if I just recorded the definitive guide on how to run an offsite in your company? And then I just, anytime someone text me about it, I just, I just text them the link and say, hey, watch this. Hit me up if you have any questions.

[A]

That's great.

[B]

And so it brings leverage there. It brings leverage to. I can scale my. Or I can train my team at scale. We've got 50 something people now, so I can't one on one teach you

[A]

send them the video. You've got this whole content library. Yeah.

[B]

And so it just was leveraged. But then the funny thing is somewhere along the way, it was below the line where I said, ah, man, you know, this kind of a distraction. And so we stopped doing it. And that was a really stupid decision. Okay, I should have kept doing it. That was really, really dumb.

[A]

Why you stop?

[B]

Because it didn't bring in revenue. So it's like, okay, this is, you know, I'm a big fan of nice to do, but focus. Follow one course until successful. So I think you should always be pruning so that you keep the main thing. The main thing, which is obviously what I'VE done with self publishing.

[A]

Wait, say the Focus acronym again. I don't know if I've heard that. And I love that.

[B]

Follow one course until successful. So it's one course, not two courses, not three. So I've obviously with self publishing.com, i've kept that, the main thing, for over a decade. People ask me, what's new, what's next, what are you working on? Yeah, I'm just doing this, but better and more so. At the time I said this is a total distraction from that because there's no revenue over here. This is just kind of a fun side thing. And so I just pruned it. And then years later, you know, you see the proliferation of a bunch of content creators. I just said, man, I looked around and there were so many people, even to this day, this is pretty frustrating for me who are out there talking. They're on the stages, they're on. They're blowing up on social media, they're blowing up on YouTube, whatever else. They have not done the thing. They're just bullshitting about stuff that they know nothing about.

[A]

Yeah.

[B]

But they're good at communicating themselves. Right. And so they get the opportunities. And so I, at a certain point I had to look myself in the mirror and say, Chandler, you can be bitter, you can get better.

[A]

Yeah.

[B]

And so you can be, you can begrudgingly say, oh, I know more than

[A]

they might have built a bigger business.

[B]

Why are they getting these opportunities? Or you could just change it. And so I realized for years I was just like, I was silently grumbling, you're bitter. I was bitter 100%. And so then I said, well, hold up, this is totally my fault. I just need to change it. So then we went all in. We started the media company and we're now we're building up basically a seven figure startup inside of an eight figure company. And that that media company will feed all the self publishing.com stuff. Obviously Chandler, Walt stuff still doesn't make any money, but long term it will.

[A]

Yeah.

[B]

And that'll be another kind of brand asset for what we're doing.

[A]

All right, let me ask you a question. How many apps are you using for your personal development? Maybe a meditation app like Calmer Headspace, an affirmation app like I Am, or think up a book summary app like Blinkist, a journaling app like 5 Minute Journal, a visualization app like Envision, an exercise app like 7 Minute Workout, and maybe even a habit tracking app to keep it all together. That is a lot to manage and a lot to pay for what? If you could replace all of them with just one app? Yes. It is called the Miracle Morning app and it is essentially seven apps in one. Hundreds of guided meditations and breathwork tracks a full library of affirmations, plus tools to create your own visualization prompts for 10 key areas of your life. Guided workouts from 2 to 10 minutes long, book and audiobook summaries of top personal and professional development books, and a journaling tool with guided prompts. The wheel of life or a blank page to write freely. It simplifies your morning, saves you money, and helps you start every day with clarity, purpose and energy. And it's one of the only apps in this space with a 4.9 out of 5 star rating. Try it free for 7 days. Just search Miracle Morning in your app store or go to miracle morningapp.com to get started. All right, back to the show. Yeah. And so big picture is potentially having. You'll have two businesses that potentially both grow to eight figures and beyond.

[B]

Yeah, yeah, I could see that.

[A]

Yeah. Why not that you. And you've, you've actually, you've done it, you communicate it well, et cetera. For anybody watching or listening, that scaling a business like, they're not even clear on exactly what that means. What does that mean? I'm asking for a friend.

[B]

Yeah, yeah, yeah. So I, I think it, it comes down to two things. First is what we call the 4Ps of a high converting offer. So it's person paying promise price. Now, the beautiful thing about this is I talk about it in my book published. You have to define this for your book. You need to define this for your business. If you do the work once well then, and you connect the two well, then it's even more powerful. But who's the person that you're serving with this business, what's the pain that they. With the book, what's that or with the book, what's the pain that they have that they know that they have? What's the promise that you're making with your product or service or whatever else? And then what would be a fair price for that that they would feel like they got a great deal on? And so I think you got to nail that because if you don't have customers, you don't have a business, you have a business idea. And this is where I think so many people are stuck in entrepreneur mode, trying to get started but not really knowing how. But then let's assume you've done that and you've got a little bit of Traction. Well, then you've got to learn the art of scaling, which is part science, part art, which is. We've got this series on the Chandler Bolt Channel, which is all about basically we call it the 5ps of the profit bridge. And so it's.

[A]

You got a lot of peas.

[B]

Yeah, there's a lot of peas. We're peeing a lot. We're peeing a lot. It's basically, there's a profit bridge and we say, all right, well, you need paying customers first, because again, if you don't have paying customers, you don't have business, then you need product market fit. So this is where a lot of people get stuck. Which product market fit is basically, is there demand and can you sell what you're selling at scale? Which means you're not just arm wrestling people into buying, but they actually want the thing that you're selling. Then, okay, are you doing that profitable or profitably? So then that's a big, big thing. Because if you're doing it profitably well, then you can reinvest back in the business. Then there's people. So obviously as you grow, you got to have good people to drive the growth of the business. And then there's process. So if you got great people, but there's no process, well then there's just kind of flailing in the wind. So I mean, depending on where you are, revenue wise is where I would diagnose kind of what is the focus next? It's funny, we're. I just created this thing called the one page Profit Plan. We're kind of like in early stages of working this out because I just realized like, we need to have a diagnostic tool. Like, I would love to be able to get under the hood of your business and kind of fill this thing out and say, okay, focus here.

[A]

Right.

[B]

Because I think that's what most people are really struggling with, is okay, but how does this apply to me and what can I focus on next? And so we're just kind of working through some of that stuff and the content that we're creating over there.

[A]

Yeah, I take, take you up on that and that. Like, for me it's been where I've learned, trying to grow a business that I actually don't have your skill sets. Right. Like I'm a speaker, I'm an author, I'm a communicator. Right. So I'm communicating ideas in a way that inspire, that serve, that help other people. But it's like organizing a team and, and, and managing a bunch of people. I, I Realized during my cancer journey, I was like, I have a journal entry that, like, I keep printed out. It's like, dude, you don't want to manage people. You don't want to manage. Like, you just want a simple life.

[B]

Yes.

[A]

You know, so it's like, for me, I realized that I actually what I want and what I don't want, you know? And so I've scaled. I've scaled back, which is smart. Yeah.

[B]

That's what we're kind of creating with this one page profit plan is. I think the very first thing is figuring out, what do you want? Yeah. And do you want to actually scale or do you value freedom the most? Or do you value having a bunch of time off? Do you want a lifestyle business, or do you want more of a big scale? Like crazy, you know? And not that those things have to be mutually exclusive, but what is most important to you? Because that's going to guide all of your decisions, which maybe you say, hey, I want to pull home a half million a year and I want to work 20 hours a week. Okay, cool. Well, let's reverse engineer that. That is what's important to you. So let's. That's totally doable. Let's just reverse engineer it. But I think where a lot of people get stuck is. Is in the comparison trap. You just look to other people and you think, oh, man, I want that business or I want that thing. And you really don't.

[A]

Yeah, yeah. You want the fruit, you don't want the tree. Better than the reality, which I find to be true in so many aspects of life. Yeah, right. You say yes to something or you pursue something. Like what?

[B]

That.

[A]

I didn't even want that. I thought I wanted that. Because they had, like you said, comparison. They had that. I'm like, that looks really good, or I should do what they do, or they're helping people or they're making money or whatever. And then we bypass our own intuition and we just follow somebody else's path.

[B]

You want the fruit, but you don't want to be a farmer.

[A]

Yeah, there you go.

[B]

And so you see the fruit of what they're doing. If you look under the hood, you would say, oh, I don't want to do any of those things. So there's nothing wrong with that. That's what I think is so beautiful about your skills and gifts and abilities is, you're right, they're totally different from mine, but they're way more powerful in a lot of different ways. You just got to find people who are different from you to be around. Yeah. 100 and so that's where I think if there's one thing I've done well, it's hire really, really, really, really great people.

[A]

Yeah.

[B]

That, I think, is one actually one of my biggest superpowers. Our team is incredible. Yeah. It's like a Navy SEALs just. I mean, you get the interactions, even just with my team over the years or over more than a decade, but then just being here filming this, I mean, it's really, really talented people. We have fun and we win. And that's always been really important to me is like, hey, we're going to win at anything we're doing. Because if you're not winning, well, I mean, why are we here if we're not?

[A]

How do you define winning? That's a broad word.

[B]

That's a great question. Growing. Yeah. I think if you're not growing, you're dying.

[A]

Yeah. Succeeding, Reaching your goals, setting goals and achieving those goals.

[B]

So I think that comes back to maybe what you were saying, which is, well, winning isn't someone else's scoreboard. It's your own personal scoreboard.

[A]

And so often, whether it's our parents or where we are running somebody else's scoreboard.

[B]

And so it's not, oh, am I winning on. How am I getting 50, $100,000 keynotes? Because if not, well, then I'm not winning because I'm not. How Elrod. Well, no, that's. Don't get me wrong. I would love that. But it's like, well, that's not my scoreboard, though. That's not my goals. And so are we as a team, winning on the goals that we have and are we having fun? And so I would say hire great people. But then I think the thing that I've done well within that is I hire people who are very different from me. And I think that's where a lot of people get stuck.

[A]

I like this person. They're just like me. Come on.

[B]

Which. If people make this mistake in all facets of. Of life, they make the mistake in who they choose as their business partner, who they choose as their employees, and who they choose as their spouse.

[A]

Yeah.

[B]

And if you were choosing someone in any of these three categories who's the same as you, you have no value, and they have no value. And it is not going to work. Yeah. Because you're just the same person. So whether it's. If it's a business partner. I partner someone who's got the same skills as me, well, then one of us is not needed. Right. Same with a spouse, same with employees. Now here's the problem though, is that creates a lot of friction because you're different. So you want to choose the easy route and just get a bunch of guest people around you or just get a bunch of people who are like you. But I think it makes you better as a person and it makes whatever the organism is, like the marriage better, it makes the business better. It makes all the things better if you find people who are very different than you. So that's where I think it comes back to you to just say, all right, great. You hire for your weaknesses. Totally more than your strengths. So hire for your weakness.

[A]

And I've experienced that recently in hiring Jeremy Rising. Yeah, right. As chief growth officer. He's incredible and we have a nice overlap of complimentary strengths, but for the most part, he's a detail oriented, doesn't miss, you know, And I'm. And I'm no detail at all. In fact, when I was trying to find your office, I'm like, wait, where is the office? What's this? There's buildings and there's like. It's not just one building. There's so many buildings in this. And me and my daughter are driving around and your phone's on focus. I'm like, chandler, dude, I'm trying to find your. All right, but if it were Jeremy, right. He would have had the whole thing mapped out. And same thing with my spouse. Like Ursula, you know, we're so different. And I thought when I was dating that I want someone just like me. I want someone that's ambitious and entrepreneurial and like, well, who would have taken care of the kids, who would have made sure all the details were hand. Right. You know what I mean? So, yeah, I love that perspective is not those that are like you, those that complement your strengths. What's next for you? What are you most excited about right now? And where are you heading in the near future?

[B]

Yeah, I mean, we've got two big goals. One is to publish 100,000 books over the next decade. Or get to that.

[A]

What do you guys have so far?

[B]

You're in the 7,000 or so, 8,000, 7,000 books. So we publish about two to five books a day. That's so. I mean, every day we're. We're getting closer.

[A]

And where does somebody go? Self publishing.com. right. So if they want to.

[B]

Yeah, well, we made a link for you guys. Self publishing.com forward slash how Elrod. Self publishing.com forward slash How Elrod. If people want to speak with the team get started on their book so that maybe be a part of that. A hundred thousand. We're probably in the hundreds of people from the Miracle Morning community that have published at this point.

[A]

But so you're the first person I've ever brought to our community. Right. And like done a online webinar workshop, whatever. Because I'm like, I know you, I love you, I trust you. And writing and self publishing a book is the best decision I have ever made in my life. Next to my wife and all the, you know, things that you have to say. But in all seriousness, like it my sweetheart, I love you, but no but my, like my whole life revolved around that is my life's work. I'm driving to Dallas after this message to go speak at a big conference on the Miracle Morning. And then I'm flying to Tampa to do a another podcast on JJ Virgin to talk about the Miracle Morning After 50 book. Then I'm reading like it all revolves around writing and self publishing a book. It's the most important decision that I ever made.

[B]

Yeah, I agree. It's fun seeing that, that grow. And obviously we're going to talk on, on our channel about the secrets behind all the book sales, but I mean that's the goal is publish a bunch more books and grow the business. I'm really excited. I think we can get this thing to 100 million a year over the next, let's call it three to five years. I'm excited about building out the media company. I'm excited about growing in person. You know, we started this office probably, gosh, a year and a half, two years ago and have grown from zero to 20 people in person. And we're building out a lot of

[A]

this office, by the way. It's huge. It feels huge.

[B]

Yeah, you know, we're, we're, we're outgrowing it a little bit.

[A]

Are you really?

[B]

Yeah.

[A]

Oh, wow.

[B]

But I mean, it's, I don't know, maybe 4,000 square foot, something like that. But so I'm excited about that because I think a lot of business is phase of life. And so I think I'm just rolling into a phase of life where I moved to Austin because I wanted to set roots and grow roots. I wanted to buy my dream home, I wanted to get married and I wanted to start a family. And you know, two of those three things have have happened so far.

[A]

When are the Chandler and Aubrey's kids come?

[B]

I haven't heard that question yet. You sound like my mom.

[A]

Yeah. Yeah. When am I Going to get.

[B]

Are you pregnant?

[A]

Loaded, dude.

[B]

But so I'm excited about that next phase, not only in my personal life, but in the business of building deep community and going deep and growing this thing.

[A]

There's one more topic I want to talk about which I completely spaced until now, which is AI. I want to take a few minutes to talk about this from your perspective. And really, you can address this in any way that you want. For me, I'm thinking about AI when it comes to writing a book and publishing a book. Like what that looks like because. And I have my own experience and I'm doing it right now and there's the wrong way to do it, which is the AI slop. Right. You're just like, okay, write me about this and oh, cool, right? Versus you write it. And then you're like, hey, analyze it and am I missing anything? And whatever. So AI and writing a book. And then I'm just curious how you use AI as a business owner scaling a business. If either of those fit.

[B]

Yeah, both of them fit.

[A]

Yeah.

[B]

I think when it comes to AI and book writing, people make two big mistakes. One is they bury their head in the sand and pretend that it doesn't exist. And it's the worst thing to happen to creators since, you know, I don't know, the printing press or something. And then I think the second thing is they just think that they can press a couple of buttons and ship a book and it is AI slop. And I think what actually people should do instead is use AI to write a better book and to better market that book and to raise the quality bar of the thing that you create. How do you do that, though? Your AI is only as good as you train it on several things. I mean, what you know and how you talk. And so I think those two things are really important. So then you got to spend the time upfront to do that training. We've always taught kind of the more writing method, which is mind map outline, rough draft editing. We're about to do a video on the more AI method, just mostly just because I know it's going to piss a lot of people off. It's the more AI writing method, which everyone who hates AI is just going to attack that. But we look at AI as author intelligence. And so how do we use it to make authors smarter and to make their writing better? And so that's what we're focused on, is using it to create better books.

[A]

Yeah. Yeah. For me and I actually, my TEDx talk was where I spent two months with where I wrote the rough draft of the talk, added AI. What? Hey, what am I missing? What can be better, right? Got it back to me. It's using it as a thinking partner and having, you know, I did one book with a ghostwriter, the Miracle Equation, and it was after I had cancer, and I just. My brain just wasn't working. Still not working great, but wasn't working. And so. And having done that, I go, oh, working with AI is exactly how I'd work with my ghostwriter, where I would explain to it everything that. Or her everything that I wanted in the book, in the chapter, and then she would write the rough draft of that and send it to me, and then I would spend hours editing it, making it. So, no, I would never say any. Like, that's not. This is how it happened. Or this I would say. And so now I just am using Claude in that same way. Do you use ChatGPT Claude? I'm curious which AI tool you prefer.

[B]

I mean, chat kind of sucks. I love Gemini.

[A]

Oh, really?

[B]

I love Claude. Okay, now chat's making a comeback. I think it'll continue being like this, where it's a race. Right? But especially, I mean, that's more so for coding. I love Gemini because everything we do is in G suite, so it can access all of that. Now, obviously, now with connectors, you can just do the same thing with cloud or wherever else. But that's where I think, really interestingly, as you tie it to your writing is I think AI is better than a good ghostwriter if you have a good process. And so this is actually what we're helping with people on. On the. Our ghostwriting arm is let. We have a good process. We have great writers, but then the process is really what carries the day. And so because you said, oh, here's what I want to say, you tell that to your ghostwriter. Well, now you. You could say that, but you could also say, go find all of my interviews. Go find all of my videos. Now go integrate. Find me 10 stories that I've told, or actually just pull this story from how I've told it previously on podcasts or in videos. And so you're able to pull all of this information that no ghostwriter could ever do. I mean, even the best research ghostwriter could spend hundreds of hours watching your content and still not hold a candle to it.

[A]

Totally. And the instantaneous, like, with the ghostwriter, it was like, you know, we'd have a call once a week, and I'd have to wait for a week to Tell them what I want it right now. It's. It's instant iteration. Oh. Actually, you know what I just said, I changed my mind. Like, go back to this and tell that story and access what I said. Told you seven weeks ago about the bus ride to the, you know, the instant iteration, which allows, especially with adhd, like my brain to be like, I'm thinking quick and then I'm inputting and then I'm getting feedback and then I'm, you know. And then what about scaling? How do you use it in your business?

[B]

Oh, gosh, yeah. So much. I could go for a really long time on this.

[A]

This is a whole other topic. Yeah.

[B]

Spinning off a bunch of videos right now on the Chandler Bolt channel about we're using AI in the business.

[A]

I mean, I think YouTube channel you're talking.

[B]

Yeah, YouTube channel. Yeah. And so, I mean, we, first off, we're replacing all of our managers with AI and I think managers will cease to exist and when the age of AI. And so we are using that to build better managers than we've ever had in the company. So we better serve our people, we better serve our authors and better serve the business. And then we repurpose those folks for their highest, best use. Now that could. Leadership, which is different for management. That's great. You're a good leader. Leader. Do that. Don't. All the management stuff is just repeated sameness. It's. Hey, we have the standard. We need you to follow that standard. I've repeated myself on this standard hundreds of times over the last five years. And guess what? We're going to hire someone new a month from now and I'm going to have to repeat all the same team things 15 more times. Yeah, well, let's just stop doing that. That's really dumb. That's a really bad use of human time, energy and attention and because we can just automate that now. And so that's one of the big things that we're doing. I mean, we're using it as a sales manager. We're using it to.

[A]

Do you have videos up on the Chandler Bolt channel yet about it?

[B]

Yeah, and then I just did one on Andrew Warner's channel that was cool. Walking through the sales manager that we built. I mean, it's already brought in hundreds, hundreds and hundreds and hundreds of thousands of dollars for us.

[A]

Wow.

[B]

And I mean, we're using it for texting. We're going to start using it for accountability with our authors. We're going to use it to. Somebody slips through the cracks and they're not booked for their next coaching call within the AI will reach out and check in on them with their book and then get them rebooked with their coach. And so it's just kind of just saying, hey, how do we take all of our humans who are really talented

[A]

and just get them the highest.

[B]

Yeah, get them doing the thing that they do that only they can do. That is the highest. Best use for our authors and for the business and then everything else. Let's eliminate or automate through AI.

[A]

How many people do you employ?

[B]

55.

[A]

Wow, that's cool. That's actually, that's something that to me being like, I provide meaningful work for people doing something that matters, that helps others and they can create a living for their family. Like that to me is also very that's where an entrepreneur like the purpose of being an entrepreneur is not just about your goals and your dreams, but then that you have the blessing to pay it forward and help other people do the same. Man. Awesome. Well, so best places to get a hold of you, follow up, et cetera.

[B]

Yeah. So if you want to check out the content, you can subscribe to self publish.com or the Chandler Bolt channel. You can find us on Instagram on both of those. As you know, I just created my first Instagram a few months ago, so we're putting out a bunch of content over there. And then if you want to talk with our team, self publishing.com forward/how. Elrod, we'll sit down with you and map out your book, your goals, see if we can help and maybe we'll get some more miracle morning bugs.

[A]

Let's go. Appreciate you, brother. Until we play pickleball next time. Goal achievers, I love you. I will see you next week.

[B]

Thanks for listening. To learn more about the achieve your goals podcast and to get access today's show notes, transcript and exclusive content from hal Elrod, visit Halelrod.com podcast thanks again for joining us. Be sure to tune in next week for another episode of the achieve your goals podcast. Sam.