How Bradley Roofner & Logan Brown transformed a tough, project-based landscaping biz into a recurring revenue machine. (This is the second part of a 2-part interview.)

Themes from the interview with Bradley & Logan:

Buying, growing, and selling a local service business for $20m+
Why landscaping still has lots of opportunity
How to transform a project-based business into a recurring-revenue business
How to build a sales function in a local service business
Why building a sales function is better for growth than acquiring tuck-ins
How to convert 25% of sales opportunities
Working capital as oxygen
White-glove service in a blue-collar industry
Why you should build a credit department
What it's like to sell to a publicly-traded corporation

Links & how to reach Bradley & Logan

LinkedIn: Bradley Roofner, Logan Brown
BrightView
Built To Sell, the book that informed their productization strategy
Brent Beshore
Article 1 referenced in valuation estimate: BrightView and the need for growth
Article 2 referenced in valuation estimate: LM150: 2020 rankings

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(Part 2) 8-Figure Exit: How to Buy, Transform & Sell in 3.5 Years

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