Join David Jenkins and Orphan Street Clothing Shop founder Matt Kieser for a wide-ranging conversation about what it actually takes to build a third space in a sport that already has plenty of bike shops. They go deep on the OSCS story — from its Orphan Street origins through the move to Sea Point — the cycling community that grew up around it, Thursday rides and Cape Town Cycle Tour traditions, the global Pas Normal Studios partner summits in Barcelona, Mallorca, and Copenhagen, and why people will save up for three months to buy a single jersey and wear it every ride of the week.

They also get into the beautiful collision happening in Cape Town right now: Strava rivals who have been chasing each other's segments for fifteen years, finally sitting down at the same coffee table and shaking hands for the first time.

Who is Matt Kieser?

Founder of Orphan Street Clothing Shop (OSCS), Sea Point, Cape Town — South Africa's home for Pas Normal Studios cycling apparel and one of the city's most beloved community cycling hubs.

What is Pas Normal Studios?

A Copenhagen-based cycling apparel brand founded in 2014 by Karl-Oskar Olsen, Peter Madsen, Tommy Pedersen, and Brian Nygaard. "Pas normal" means "not normal" in French — which is exactly what the brand set out to be.

# === CHAPTERS ===================================

0:00:00 — Matt Kieser: The Man Behind OSCS

0:01:37 — David's First Ride With Matt: Cape Town Cycle Tour Eve

0:04:00 — The Pas Normal Studios Perception Problem

0:07:00 — What Really Happens When You Show Up to a Thursday Ride

0:13:00 — How Matt Got Into Cycling (And Down the Rabbit Hole He Can't Escape)

0:23:00 — The Hong Kong Jersey That Started Everything

0:25:00 — How OSCS Became a Pas Normal Studios Stockist

0:31:00 — What Happens at the Annual Pas Normal Brand Summit

0:36:00 — Is Premium Cycling Kit Worth the Price? An Honest Conversation

0:51:00 — The Fashion World Meets Cycling: Kim Jones, Orphan Street, and Virgil Abloh

0:53:00 — Building a Community Space, Not Just a Shop