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In this episode of AD 360, hosts Greg Vandermade and Scott Rosenberg discuss the transition from traditional ticketing to digital ticketing for athletic events. They explore the challenges faced by athletic directors, the benefits of digital systems, and how to effectively communicate these changes to the community. The conversation also covers training staff, financial impacts, leveraging data insights, and expanding the uses of digital ticketing beyond just sports events. The hosts emphasize the importance of communication and preparation as schools gear up for the upcoming school year.

Chapters

00:00 Summer Reflections and Transitions

02:35 Pain Points in Traditional Ticketing

09:19 The Shift to Digital Ticketing

14:32 Addressing Community Concerns with Technology

20:31 Communicating the Benefits of Change

24:18 Enhancing Fan Experience through Digital Ticketing

25:48 Training Staff for New Systems

30:02 Financial Benefits of Digital Ticketing

35:24 Leveraging Data Insights for Planning

41:05 Expanding Digital Ticketing Beyond Sports

Digital Ticketing Best Practices in High School Athletics