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As the industry gears up for a week of presentations from YouTube, Meta, TikTok, Tubi and more, Ad Age reporters break down the topics trending at this year's NewFronts, from AI and agentic tools to creator amplification. Hear how to decipher hype from reality, how digital ad dollars are being spent in 2026 and why these presentations matter to the industry.

Plus, why Publicis is calling out the Trade Desk.

Dig deeper on the topics mentioned in this week's episode:

~2026 NewFronts trends

~2026 NewFronts calendar

~Inside Q2 media budgets

~Listen to the Marketer's Brief podcast

NewFronts 2026 survival guide, with Garett Sloane, Brandon Doerrer and Gillian Follett