Podcast
Ad Age Insider
Hosted by Ad Age · EN
Every week, Ad Age Insider helps make sense of what's happening across advertising, marketing and media—and why it matters.
Hosted by Parker Herren, the show features conversations with Ad Age editors and reporters unpacking the stories they're covering, with context, skepticism and perspective beyond the headlines. From shifts in power and strategy to cultural moments shaping the business of brands, Insider connects the dots across the industry.
Subscribe to stay current—and see the industry more clearly.
59episodes
Episodes
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Your 2027 Super Bowl strategy starts here: Big Game takeaways from Ad Age reporters
Feb 1300:27:56Tap to summarizeAd Age reporters and editors share their top Super Bowl takeaways that indicate elements of winning Big-Game strategies. From the downfall of celebrity slop to the best uses of social media and the risks brands take when they play it safe, take notes on what hit and missed last Sunday so that your brand can get ahead on its 2027 plan. Dig deeper on the topics mentioned in this week's episode: ~Ad Age's Super Bowl ad review ~How brands plan for the Monday after the Super Bowl ~Agency winners from Super Bowl LX ~Ad Age's Super Bowl diversity report ~Super Bowl advertisers fall behind on Hispanic representation
Transcribe →Going viral in 2026: strategy, subcultures and engagement, with Gillian Follett
Jan 3000:26:29Tap to summarizeAd Age's Gillian Follett redefines going viral for 2026, from how to pivot marketing strategies to the new metrics measuring social media success and emerging platforms brands should dig into. Plus, how to win with subcultures, manage fractured virality and avoid cringe. And the chaos behind the scenes of TikTok's ownership transition, why auto brands are skipping the Super Bowl and Home Depot's agency shakeup. Dig deeper on the topics mentioned in this week's episode: ~Universal viral moments are over—what brands need to know ~Inside social trends: Jet2 holiday, 2016 throwback, Brat Summer, ALS Ice Bucket Challenge ~Lessons from Taylor Swift's viral engagement ~Buy tickets for the Ad Age NextGen Marketing Summit ~Listen to the Marketer's Brief podcast
Transcribe →Introducing Ad Age Insider
Aug 19Tap to summarizeAd Age Insider is the weekly podcast for breaking down marketing, advertising and media's biggest stories and trends. Host Parker Herren goes behind the biggest headlines, emerging innovations and brand campaigns—from the rise of AI and streaming ads to the future of ad creativity—with the Ad Age reporters who cover it all.
Transcribe →Why Rick Astley is never gonna give up snacks or drums
Dec 16, 2020Tap to summarizeThe 80s pop star takes a break from shooting a Frito-Lay commercial to discuss the music industry, becoming a meme, and what he's been up to during the pandemic.
Transcribe →How The Lincoln Project's endless stream of viral ads were actually made (in record time)
Dec 11, 2020Tap to summarizeBen Howe of Howe Creative, one of The Lincoln Project's key video collaborators, on the making of 'Mourning in America'—and what it takes to go viral
Transcribe →How Activision Blizzard found success amid a global pandemic
Nov 19, 2020Tap to summarizeOn this week's episode of Ad Age Ad Lib, senior editor Jeanine Poggi speaks with Brandon Snow, senior VP, chief revenue officer, esports, Activision Blizzard. Pandemic lockdowns were a boon for esports, with viewers flocking to gaming as other live sports and entertainment were shut down. Activision Blizzard was one of the benefactors of the pandemic, garnering impressive momentum around its leagues, including the inaugural season of the Call of Duty league.
Transcribe →How streaming news channels made their mark in the 2020 election
Nov 12, 2020Tap to summarizeOn this week's episode of Ad Age Ad Lib, senior editor Jeanine Poggi speaks with Christy Tanner, executive VP and general manager of CBS News Digital, and Elaine Quijano, anchor, CBSN, about the state of the streaming news marketplace.
Transcribe →The state of the CMO
Oct 1, 2020Tap to summarizeLisa Mann, a former CPG marketer who recently joined an executive search firm, joins to discuss CMO hiring trends and look at how the role is changing—in some cases for the worse.
Transcribe →LinkedIn's head of global sales on the early pandemic ad panic
Sep 10, 2020Tap to summarizeAd Age spoke with Penry Price, LinkedIn's VP of global sales, to understand how the site managed through the crises that have hit all industries. The pandemic affected digital advertising as sectors like travel pulled back on spending while other industries pulled ads temporarily to make them more appropriate for the national mood.
Transcribe →Omnicom Media Group CEO on how covid has changed the ad landscape
Aug 27, 2020Tap to summarizeIn a time period when there seems to be little cause for optimism, Ad Age spoke with Omnicom Media Group CEO Scott Hagedorn on where he sees bright spots starting to emerge within his agency and the industry overall.
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