In case you were wondering - yes, it is extremely intimidating to stand next to those abs and no, you won’t find more genuine, humble or toned content creators than this pair.

I had the pleasure of meeting Caity and Rob at Expo West and have been working with them for over a year. They have been nothing but generous, sincere and relentless in their mission to add value to the brands they work with and the community they serve. No shocker here - they have a lot to show for it.

As fitness professionals they use Instagram as a way to motivate and inspire, as well as attract new potential clients for their online coaching business. In episode 15 of #AddedValuePodcast they’ll share how they’ve adapted to IG trends, how to connect with your community in a way that translates to actually impacting lives, how working together has made their individual brands stronger, what it’s like to transition content on Instagram to be more purpose-driven and MUCH more.

Another really huge takeaway you’ll find in this episode is that it’s okay to adjust your focus. It can be difficult when you gain a following having a certain message and vibe, but want to transition to something else that is more meaningful and reflective of you. It was super interesting to hear Caity’s transition from modeling to fitness and how she has gotten more fulfillment and success in her business because of it.

I have gotten a few messages about how to build a personal brand on instagram, so I am excited to share this episode with you because that is a common theme throughout this conversation. Both Caity and Rob confirmed that their Instagram presence has 100% impacted their business, so they are a great example of converting followers to clients!

Enjoy!

Work with Rob.

Work with Caity.

Ep. 15 - Building a Fit Fam on Instagram @Rob_Atkin + @Caity_Maclennan